Zerto

Zerto
Name	Zerto
Type	Private
Industry	Information technology
Founded	2009
Founders	Ziv Kedem; Eran Oren
Headquarters	Boston, Massachusetts
Area served	Global
Products	Disaster recovery, backup, data protection, replication software

Zerto Zerto is an enterprise software company specializing in disaster recovery, backup, and data protection for virtualized and cloud environments. It develops replication and orchestration tools designed to minimize data loss and recovery time for workloads running on platforms such as VMware ESXi, Microsoft Hyper-V, Microsoft Azure, and Amazon Web Services. The company was founded by engineers with backgrounds in storage and virtualization and has been adopted across sectors including finance, healthcare, and government.

History

Zerto was founded in 2009 by Ziv Kedem and Eran Oren following prior experience at firms active in storage and virtualization technologies. Early development focused on continuous data protection for VMware ESXi environments, positioning the company alongside contemporaries such as Veeam Software, Commvault, and EMC Corporation. In the 2010s Zerto expanded support for Microsoft Hyper-V and public cloud platforms including Microsoft Azure and Amazon Web Services, while competing in markets occupied by Symantec, IBM, and Dell Technologies. Zerto pursued partnerships and integrations with vendors like Hewlett Packard Enterprise, Cisco Systems, and NetApp. Over time the company grew its footprint across regions including North America, Europe, and Asia-Pacific, serving customers in sectors regulated by bodies such as Financial Conduct Authority and Health Insurance Portability and Accountability Act-related compliance regimes.

Products and Technology

Zerto's flagship offering provides continuous replication and disaster recovery orchestration intended to deliver low recovery point objectives and recovery time objectives. The product set targets virtual machines and application-consistent replication for workloads running on VMware ESXi, Microsoft Hyper-V, and cloud services including Microsoft Azure, Amazon Web Services, and Google Cloud Platform. Zerto competes functionally with solutions from Veeam Software, Rubrik, Cohesity, and Commvault while emphasizing journal-based continuous data protection and granular failover testing. The company has released features addressing ransomware recovery strategies used by enterprises such as JPMorgan Chase, Cleveland Clinic, and UnitedHealth Group to meet standards enforced by Securities and Exchange Commission and Federal Financial Institutions Examination Council-aligned risk frameworks.

Architecture and Features

Zerto implements a software-based replication architecture that captures write I/O at the hypervisor or host level and stores it in a journal for point-in-time recovery. Core components interact with hypervisors like VMware ESXi and Microsoft Hyper-V and with cloud control planes from Microsoft Azure and Amazon Web Services. Feature sets include continuous data protection (CDP), automated orchestration for disaster recovery and migration, non-disruptive testing, and long-term retention. The architecture supports multi-site consistency groups for applications such as databases from Oracle Corporation, Microsoft SQL Server, and PostgreSQL and middleware like Apache Kafka and Oracle WebLogic Server. Integration capabilities extend to storage arrays by NetApp, Dell EMC, and Hewlett Packard Enterprise and networking platforms by Cisco Systems and Juniper Networks.

Deployment and Integration

Deployments range from on-premises virtualized data centers using VMware vSphere and Microsoft System Center to hybrid and public cloud models with Microsoft Azure, Amazon Web Services, and Google Cloud Platform accounts. Zerto integrates with orchestration and management tools such as VMware vCenter, Microsoft Azure Resource Manager, and AWS CloudFormation to automate failover, failback, and test workflows. It is used alongside backup and archive vendors including Veeam Software and Rubrik and complements storage partner ecosystems like NetApp and Dell Technologies. Professional services and managed service providers such as Accenture, Deloitte, and IBM Global Services have incorporated Zerto-based offerings into disaster recovery as a service (DRaaS) portfolios.

Use Cases and Industry Adoption

Primary use cases include disaster recovery, workload mobility and cloud migration, ransomware recovery, and continuous availability for critical applications in sectors like finance, healthcare, education, and public administration. Large enterprises and service providers use the solution for cross-region replication between locations such as New York City, London, and Singapore data centers. Adoption has been reported in organizations regulated by Payment Card Industry Data Security Standard and Sarbanes-Oxley Act compliance requirements, where rapid recovery and auditability are priorities. Use cases often involve mission-critical workloads from vendors like SAP SE, Oracle Corporation, Microsoft, and bespoke enterprise applications.

Licensing and Corporate Structure

Zerto has historically offered subscription-based licensing models aligned with per-VM, per-GB, or capacity metrics and has provided options for on-premises, hybrid, and cloud deployments. The company's corporate trajectory includes partnerships, channel programs with value-added resellers such as CDW and Insight Enterprises, and vendor alliances with firms like Microsoft and VMware. Investment and acquisition activity in the sector has involved entities such as EMC Corporation, Dell Technologies, and private equity firms that shape consolidation trends among software vendors. Zerto's executive team and board have included leaders with backgrounds at VMware, EMC Corporation, and Microsoft.

Category:Disaster recovery software Category:Cloud computing companies