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| WYFF (TV) | |
|---|---|
| Callsign | WYFF |
| City | Greenville, South Carolina |
| Digital | 36 (UHF) |
| Affiliates | NBC |
| Owner | Hearst Television |
| Licensee | Hearst Stations Inc. |
| Founded | 1953 |
| Airdate | 1953-03-11 |
| Location | Greenville–Spartanburg–Asheville, South Carolina |
| Country | United States |
| Former callsigns | WFBC-TV (1953–1983) |
| Former affiliations | ABC (secondary, 1953–1962) |
| Erp | 1,000 kW |
| Haat | 687 m |
| Facility id | 20400 |
| Licensing authority | FCC |
WYFF (TV) is a television station licensed to Greenville, South Carolina, serving the Greenville–Spartanburg–Asheville market as an NBC affiliate. Owned by Hearst Television, the station operates alongside studios in Greenville and transmitter facilities on Paris Mountain. WYFF traces its roots to the early commercial broadcasting era and has been a significant regional outlet for network programming, local news, and community initiatives.
The station began broadcasting on March 11, 1953, originally as WFBC-TV under ownership linked to the Mann family and the publishing company of the Greenville News. In the 1950s and 1960s, WFBC-TV navigated affiliation dynamics involving NBC and secondary ties to ABC, reflecting broader network realignments contemporaneous with stations such as WSPA-TV and WLOS. The station changed its call letters to WYFF in 1983 after ownership transfers that involved entities connected to Times Publishing Company and later acquisitions by Gannett Company interests before eventual sale to Hearst Corporation subsidiaries. Throughout the late 20th century, WYFF expanded facilities, transitioned from analog to digital broadcasting in compliance with Federal Communications Commission mandates, and upgraded transmission infrastructure on Paris Mountain to enhance coverage into adjacent markets including Asheville, Spartanburg, and portions of Greenville County.
WYFF carries the full NBC network schedule, including flagship national programs such as Today (U.S. TV program), NBC Nightly News, and sports broadcasts from NBC Sports including Sunday Night Football and Olympic coverage under rights agreements with International Olympic Committee partners. Syndicated offerings and locally produced programs supplement network fare; historically the station has aired regional lifestyle and public affairs shows reflecting ties to organizations like the United Way and events such as the Arts & Crafts Festival regionally. WYFF has also preempted or shifted network content for carriage of local specials, extended news coverage during events such as severe weather tied to Hurricane Hugo impacts in the Carolinas, and live remote broadcasts coordinating with agencies like the National Weather Service and emergency management offices in South Carolina and North Carolina.
WYFF maintains a comprehensive news operation producing multiple daily newscasts, including morning, midday, evening, and late newscasts that compete with operations at WSPA-TV, WLOS, and other regional outlets. The station has emphasized investigative reporting, consumer journalism, and weather forecasting; its meteorology team has made frequent use of Doppler radar systems and partnerships with academic institutions such as Clemson University and University of South Carolina for climatology expertise. WYFF's newsroom has covered high-profile regional stories involving the Blue Ridge Parkway, industrial developments in the Upstate South Carolina region, political campaigns for seats in the South Carolina General Assembly, and emergencies including floods and winter storms. The station’s digital platforms offer streaming of newscasts, mobile alerts, and archival segments featuring interviews with figures from institutions like the South Carolina Department of Transportation and cultural organizations such as the Peace Center (Greenville, South Carolina).
WYFF broadcasts digitally on UHF channel 36 using a high-power transmitter with an effective radiated power and antenna height to serve a multi-state market across the Piedmont and Blue Ridge regions. The station completed the federally mandated analog-to-digital transition on the 2009 cutoff date established by the Federal Communications Commission, moving from VHF frequencies to a UHF digital allotment. WYFF operates multiple subchannels carrying networks and multicast services affiliated with broadcast partners such as MeTV or similar retro-programming services, and has implemented ATSC 1.0 technologies with considerations for future ATSC 3.0 migration. Its transmitter site on Paris Mountain provides line-of-sight coverage that overlaps with other broadcast facilities including those of WSPA-TV and WLOS, and the station’s engineering staff coordinates interference protection and contour studies under FCC licensing rules.
WYFF has been an early career station or major market platform for several broadcasters who later moved to national or other regional prominence. Notable alumni include anchors, reporters, and meteorologists who went on to positions at networks and stations such as NBC News, ABC News, CNN, WABC-TV, and WCBS-TV. Former staff have been associated with major journalistic awards and roles covering presidential campaigns, congressional delegations from South Carolina, and national sporting events under NBC Sports contracts.
The station has engaged in philanthropic partnerships with organizations such as United Way of Greenville County, arts institutions like the Greenville County Museum of Art, and health campaigns with hospitals including Prisma Health and Greenville Memorial Hospital. WYFF has received regional journalism awards from groups such as the National Academy of Television Arts & Sciences regional chapters and recognition from civic organizations for reporting on public safety and economic development tied to entities like the Economic Development Partnership of South Carolina. Community outreach has included scholarship programs, voter information drives in cooperation with the South Carolina State Election Commission, and on-air fundraising for disaster relief coordinated with relief organizations like the American Red Cross.
Category:Television stations in South Carolina Category:NBC network affiliates