Visit Sacramento

Visit Sacramento
Name	Visit Sacramento
Founded	1970s
Type	Destination marketing organization
Headquarters	Sacramento, California
Region served	Sacramento County, California

Visit Sacramento is the destination marketing organization that promotes Sacramento, California and the surrounding Sacramento County, California region. The organization works with partners across California State Railroad Museum, Old Sacramento State Historic Park, and the California State Capitol Museum corridor to attract leisure, convention, and cultural travelers. It collaborates with institutions such as the Sacramento Kings, Golden 1 Center, California State University, Sacramento, and the University of California, Davis medical and research complex to support hospitality, meeting, and event activity.

Overview

Visit Sacramento operates within a network that includes the Sacramento Convention Center Complex, Sacramento County Fairgrounds, and regional tourism agencies like Visit California and the Greater Sacramento Economic Council. Leadership and governance often feature boards with representatives from entities such as Sacramento Regional Research Institute, Sacramento Municipal Utility District, Sacramento Regional Transit District, and corporate partners including Sutter Health, Kaiser Permanente, and Dignity Health. The organization markets assets ranging from the American River Parkway to the Sacramento–San Joaquin River Delta, coordinating with stakeholders like Port of Sacramento, Sacramento International Airport, and the California State Transportation Agency for visitor access. Visit Sacramento also liaises with cultural institutions such as the Sacramento Theatre Company, Crocker Art Museum, B Street Theatre, and the Sacramento Philharmonic & Opera.

Attractions and Landmarks

Sacramento features historic sites promoted by Visit Sacramento including Sutter's Fort State Historic Park, Old Sacramento Waterfront, and the Leland Stanford Mansion State Historic Park. Civic and cultural landmarks include the California State Capitol, Crocker Art Museum, and performance venues like the Golden 1 Center and the SAFE Credit Union Performing Arts Center. Outdoor attractions marketed include the American River, Discovery Park (Sacramento), McKinley Park (Sacramento), and the Sacramento Zoo. Visit Sacramento showcases nearby heritage routes such as the Emigrant Trail, the California Trail, and the Transcontinental Railroad legacy embodied by the California State Railroad Museum. Agricultural and wine attractions in the region connect visitors to the Capay Valley, Clarksburg AVA, Lodi AVA, and the Napa Valley gateway experiences promoted alongside partners like Visit Clarksburg and the Sacramento Valley Conservancy.

Events and Festivals

The organization promotes signature events including the California State Fair, Farm-to-Fork Festival, and GoldenSky Festival partnerships with producers and venues like Cal Expo and Discovery Park (Sacramento). Seasonal and cultural festivals highlighted include Jazz Jubilee, Sacramento Music Festival, Wide Open Walls, and collaborations with Sacramento Pride and Sacramento Asian Pacific Film Festival. Visit Sacramento supports conventions and trade events at the Sacramento Convention Center and fairs at Cal Expo, while coordinating city celebrations such as Fourth of July firework displays at the Sacramento River waterfront and commemorations linked to Gold Rush heritage and Pioneer Day-style reenactments. Partnerships extend to sporting calendars involving the Sacramento Kings, Sacramento Republic FC, and collegiate athletics at California State University, Sacramento and University of the Pacific.

Dining and Nightlife

Visit Sacramento markets culinary destinations that include farm-to-fork establishments on Capitol Mall, breweries in the R Street Corridor, and wineries of the El Dorado AVA and Clarksburg AVA. Dining neighborhoods promoted include Old Sacramento, Midtown Sacramento, Curtis Park, Sacramento, and East Sacramento with venues ranging from bistros near the California State Railroad Museum to tasting rooms collaborating with the Lodi Winegrape Commission. Nightlife and live music are fostered through partnerships with venues such as the Ace of Spades (Sacramento), Harlow's Nightclub, and the Goldfield Trading Post, while bars and brewpubs work with regional associations like the California Craft Brewers Association. Culinary events and food tourism itineraries are coordinated with institutions like UC Davis Health's food policy initiatives and the California Farm Bureau Federation.

Accommodation and Transportation

Accommodation options promoted include downtown hotels along J Street (Sacramento) and near the Sacramento Valley Station, independent boutique properties in Midtown Sacramento, and resort offerings along the Sacramento River. Visit Sacramento markets meeting hotels associated with national brands and local owners, liaising with conventions at the Sacramento Convention Center and venues such as the Century Theatre (Sacramento). Transportation partnerships include the Sacramento International Airport, Sacramento Regional Transit District light rail, and regional connections via Amtrak California and the Capitol Corridor (train). River and marina services at the Sacramento Deep Water Ship Channel and the Port of Sacramento are included in waterfront visitor packages.

Tourism Economy and Impact

Visit Sacramento tracks economic indicators tied to lodging tax revenues, event bookings at Cal Expo and the Sacramento Convention Center, and visitor spending at attractions like the Crocker Art Museum and California State Railroad Museum. The organization collaborates with economic development entities including the Greater Sacramento Economic Council and regional chambers such as the Sacramento Metro Chamber of Commerce to measure impacts on employment in hospitality sectors represented by chains like Hilton Worldwide, Marriott International, and independent operators. Policy engagement touches on land use and infrastructure projects affecting visitor flows such as downtown redevelopment with the Sacramento City Council, riverfront revitalization with the Port of Sacramento, and transit improvements involving the California High-Speed Rail Authority. Conservation and sustainability initiatives link Visit Sacramento with the Sacramento Area Flood Control Agency, American River Conservancy, and urban greening projects supported by the Sacramento Tree Foundation.

Category:Tourism in Sacramento County, California