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Visit NH

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Visit NH
NameVisit NH
TypeTourism promotion agency
Founded19XX
HeadquartersConcord, New Hampshire
Area servedNew Hampshire
Key peopleJane Doe (Executive Director)
WebsiteOfficial website

Visit NH

Visit NH is the statewide destination marketing organization responsible for promoting tourism in New Hampshire and coordinating travel marketing, visitor services, and industry partnerships. It works with municipal tourism offices, regional commissions, and industry stakeholders to increase visitation to Concord, New Hampshire, Manchester, New Hampshire, and coastal destinations while highlighting outdoor recreation in the White Mountains and cultural offerings in communities such as Portsmouth, New Hampshire and Keene, New Hampshire. The organization interfaces with national travel boards, airline partners, and hospitality associations to align promotion with events like the Laconia Motorcycle Week and attractions such as the Mount Washington Cog Railway.

Overview

Visit NH is organized as a public-private partnership linking state agencies, regional tourism councils, and businesses across hospitality sectors including hotels represented by the American Hotel & Lodging Association and attractions affiliated with the U.S. National Park Service. Its mandate includes consumer marketing, travel trade outreach, international promotion targeting markets served by carriers like Delta Air Lines and JetBlue, and provision of visitor information at welcome centers and partnerships with organizations such as AAA. Campaigns have emphasized seasonal product pillars—fall foliage drives drawing from routes like the Kancamagus Highway, winter skiing tied to resorts such as Mount Sunapee and Bretton Woods, and summer coastal stays in towns like Hampton Beach, New Hampshire.

History

The state’s formal tourism promotion effort traces roots to early 20th-century promotional bureaus that capitalized on rail access provided by lines like the Boston and Maine Railroad and luxury resorts patronized by figures such as Franklin Pierce. Postwar expansion saw coordination with regional planning bodies including the Southern New Hampshire Planning Commission and direct marketing to automobile travelers via associations like the Good Roads Movement. In the late 20th century, Visit NH coordinated recovery and image campaigns following major events affecting travel, collaborating with federal agencies such as the Federal Emergency Management Agency and trade groups including U.S. Travel Association. Digital transformation in the 21st century integrated partnerships with online travel agencies like Expedia and search platforms such as Google.

Attractions and Activities

Visit NH catalogs cultural and outdoor attractions including the historic maritime district of Portsmouth, New Hampshire, the scenic byways such as the Kancamagus Highway, and alpine recreation at Bretton Woods (ski area). It promotes family-oriented destinations like Story Land and heritage sites such as the Roosevelt Campobello International Park connections and presidential landmarks related to Franklin Pierce and John Stark (New Hampshire). Visitors are guided toward hiking in the White Mountains National Forest, paddling on the Connecticut River (New England), golfing at courses affiliated with the PGA of America, and cultural programming at institutions like the Currier Museum of Art. Heritage tourism routes link historic mills in Manchester, New Hampshire with mill villages in Nashua, New Hampshire and craft breweries partnered with the New England Brewers Festival network.

Regions and Cities

Visit NH divides the state into promotion regions: the Seacoast Region (New Hampshire), the Lakes Region (New Hampshire), the Monadnock Region, and the Great North Woods (New Hampshire), centering urban outreach on hubs such as Manchester, New Hampshire, Nashua, New Hampshire, Concord, New Hampshire, and Portsmouth, New Hampshire. Mountain resorts in the White Mountains cluster around towns including North Conway, New Hampshire and Lincoln, New Hampshire, while the Merrimack Valley and Upper Connecticut River Valley link to communities like Penacook and Littleton, New Hampshire. Coastal promotion highlights boardwalks at Hampton Beach, New Hampshire and historic shipyards in Kittery, Maine with cross-state collaboration.

Travel Information and Accessibility

Visit NH provides traveler information at welcome centers along corridors served by interstates such as Interstate 93 in New Hampshire and Interstate 95 in New England, and coordinates with regional airports including Manchester–Boston Regional Airport and general aviation fields like Lebanon Municipal Airport. It publishes guidance on seasonal road conditions via partnerships with the New Hampshire Department of Transportation and regional transit options including Concord Coach Lines and the Amtrak Downeaster service that connects to Portland, Maine. Accessibility initiatives align with standards from the Americans with Disabilities Act of 1990 and promote accessible attractions and lodging certified by organizations such as the National Association of Realtors hospitality programs.

Events and Festivals

Visit NH amplifies major events including Laconia Motorcycle Week, the Epsom Derby (New Hampshire)-era fairs, and local festivals such as the North Conway Oktoberfest and the Hampton Beach Seafood Festival. It markets cultural festivals hosted by institutions like the Dover Summer Concert Series and collaborates with performing arts organizations such as the Capitol Center for the Arts in Concord, New Hampshire and the Seacoast Repertory Theatre in Portsmouth, New Hampshire. Seasonal sporting events promoted include ski races tied to U.S. Ski & Snowboard circuits and endurance events in the White Mountains like trail ultras sanctioned by bodies such as the USA Track & Field.

Economy and Tourism Impact

Tourism promoted by Visit NH contributes to statewide employment in sectors represented by the New Hampshire Lodging and Restaurant Association and tax revenues governed under statutes enacted by the New Hampshire General Court. Visitor spending supports small businesses listed in chambers of commerce such as the Greater Manchester Chamber of Commerce and contributes to destination development projects financed through collaborations with entities like the New Hampshire Community Development Finance Authority. Economic studies commissioned from research partners including University of New Hampshire economists quantify impacts on payroll, lodging tax receipts, and infrastructure investment, while strategic plans align with regional economic development agencies such as the Northern New England Passenger Rail Authority.

Category:Tourism in New Hampshire