Visit Music City

Visit Music City
Name	Visit Music City
Type	Convention and Visitors Bureau
Founded	19XX
Headquarters	Nashville, Tennessee
Region served	Nashville metropolitan area
Website	VisitMusicCity.org

Visit Music City is the official destination marketing organization for the Nashville metropolitan area, responsible for promoting tourism, conventions, festivals, and cultural assets across Davidson County and neighboring counties. The organization markets Nashville as a global hub for music, entertainment, sports, and heritage through partnerships with local institutions, corporations, event organizers, and hospitality providers. Visit Music City coordinates with venues, museums, arts organizations, and transportation agencies to attract leisure travelers, meeting planners, and international visitors.

Overview

Visit Music City functions as a focal point for collaboration among the Nashville Predators, Tennessee Titans, Nissan Stadium, Bridgestone Arena, Ryman Auditorium, and Grand Ole Opry stakeholders, while liaising with the Tennessee Department of Tourist Development and municipal bodies like Metro Nashville. The bureau interfaces with major hospitality brands such as Marriott International, Hilton Worldwide, Hyatt Hotels Corporation, and local operators to support conventions at the Music City Center and events at the Nissan Stadium and Ascend Amphitheater. As part of its mandate, Visit Music City engages with cultural institutions including the Country Music Hall of Fame and Museum, Frist Art Museum, Parthenon (Nashville), and Tennessee State Museum to develop programming that leverages Nashville's music and historical assets. The organization contributes to marketing campaigns that highlight attractions like Broadway (Nashville), 12South, Germantown (Nashville), and The Gulch (Nashville).

Attractions and Landmarks

Visit Music City promotes a range of landmarks spanning performance venues, museums, and historic districts. Signature performance sites marketed include Grand Ole Opry House, Ryman Auditorium, TPAC (Tennessee Performing Arts Center), Bluebird Cafe, and Schermerhorn Symphony Center. Museum partners include the Country Music Hall of Fame and Museum, Musicians Hall of Fame and Museum, The Parthenon (Nashville), Frist Art Museum, and Lane Motor Museum. Historic neighborhoods and retail districts frequently highlighted are Broadway (Nashville), 12South, Germantown (Nashville), and Hillsboro Village. Sports and large-event venues worked with by the bureau include Nissan Stadium, Bridgestone Arena, First Horizon Park, Gaylord Opryland Resort & Convention Center, and Music City Center. Natural and recreational attractions that feature in promotional itineraries include Centennial Park (Nashville), Percy Warner Park, Radnor Lake State Park, Shelby Bottoms Nature Center, and the Cumberland River waterfront.

Music and Cultural Events

Central to Visit Music City's mission is showcasing Nashville's festival calendar and live-music ecosystem. The bureau promotes events and festivals such as CMA Fest, AmericanaFest, Bonnaroo Music and Arts Festival, Live on the Green, Tin Pan South, and Musicians Corner. It collaborates with presenting organizations including Country Music Association, BMI (Broadcast Music, Inc.), ASCAP, NARAS (The Recording Academy), and local promoters like Aiken Promotions and Live Nation Entertainment. Seasonal programming highlights holiday performances at Grand Ole Opry, classical series at Schermerhorn Symphony Center, and theatre productions at TPAC (Tennessee Performing Arts Center). Community-driven cultural partners include Nashville Symphony, Nashville Ballet, Nashville Opera, Belmont University and Vanderbilt University arts departments, as well as neighborhood arts groups in East Nashville and South Nashville.

Dining and Nightlife

Visit Music City curates culinary and nightlife itineraries that traverse acclaimed restaurants, bars, and historic honky-tonks. Notable culinary partners and destinations include celebrity-chef spots on Broadway (Nashville), acclaimed restaurants in The Gulch (Nashville), farm-to-table venues near Belmont University, and barbecue institutions in Germantown (Nashville). Nightlife promotion focuses on legendary honky-tonks such as Tootsie's Orchid Lounge, Robert's Western World, and Honky Tonk Central, as well as cocktail lounges in Midtown (Nashville), craft breweries like Yazoo Brewing Company, and distilleries including Nelson's Green Brier Distillery and Corsair Distillery. Visit Music City also highlights culinary events and competitions associated with partners like Nashville Wine & Food Festival and regional food halls connected to East Nashville and Gulch redevelopment initiatives.

Transportation and Accommodation

The bureau provides guidance on airport, rail, and ground transportation options, coordinating with Nashville International Airport, WeGo Public Transit, Nashville MTA, Greyhound Lines, and regional rail initiatives. Visit Music City works with ride-hailing services such as Uber and Lyft and regional shuttle providers to support travel for conventions at Music City Center and events at Nissan Stadium. Accommodation partners include major hotel chains—Marriott International, Hilton Worldwide, Hyatt Hotels Corporation, Wyndham Hotels & Resorts—as well as resort properties like Gaylord Opryland Resort & Convention Center, boutique hotels in The Gulch (Nashville), and bed-and-breakfasts in Hillsboro Village and Sylvan Park. The organization offers convention planning resources and room-block coordination with leading meeting planners and the Convention and Visitors Bureaus network.

Visitor Information and Tips

Visit Music City publishes seasonal itineraries, safety advisories, accessibility resources, and ticketing information for attractions such as Grand Ole Opry, Ryman Auditorium, Bridgestone Arena, and Country Music Hall of Fame and Museum. The bureau advises visitors on peak periods including CMA Fest week, college-event weekends tied to Vanderbilt University and Tennessee State University, and major sporting events featuring the Tennessee Titans and Nashville Predators. Recommended practices include booking accommodations near the Music City Center for conventions, reserving tickets for popular shows at Bluebird Cafe and Grand Ole Opry House, and using WeGo Public Transit or ride-hailing during high-traffic festivals. Visit Music City maintains partnerships with local law enforcement, health agencies, and hospitality associations to support visitor services and emergency preparedness.

Category:Tourism in Nashville, Tennessee