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| Visit Guilford | |
|---|---|
| Name | Visit Guilford |
| Type | Tourism promotion organization |
| Founded | 20th century |
| Location | Guilford County, North Carolina |
Visit Guilford is a regional tourism organization promoting attractions, events, and services across Guilford County, North Carolina including Greensboro, North Carolina, High Point, North Carolina, and Jamestown, North Carolina. It partners with cultural institutions, convention centers, and historic sites to market destinations to visitors from Charlotte, North Carolina, Raleigh, North Carolina, Winston-Salem, North Carolina, and beyond. The organization coordinates with museums, performing arts venues, sports teams, and hospitality providers to support travel, conventions, and heritage tourism.
Visit Guilford functions as a destination marketing organization connecting stakeholders such as Greensboro Convention and Visitors Bureau, High Point Convention and Visitors Bureau, Greensboro Coliseum Complex, High Point Market Authority, and regional chambers like the Greensboro Chamber of Commerce. It engages with institutions including University of North Carolina at Greensboro, North Carolina A&T State University, High Point University, Elon University, and museums like the Weatherspoon Art Museum and International Civil Rights Center and Museum. Partnerships extend to transportation hubs like Piedmont Triad International Airport and to networks such as Visit North Carolina and U.S. Travel Association.
Promoted sites include the Greensboro Science Center, Guilford Courthouse National Military Park, Blandwood Mansion, Reed Gold Mine, Wet 'n Wild Emerald Pointe, Greensboro History Museum, and Museum of Early Southern Decorative Arts. Cultural venues include the College of Visual and Performing Arts (UNCG), Triad Stage, Paramount Theatre (Greensboro, North Carolina), Sedgefield Country Club, and Suzanne P. and John H. Brown Center while gardens and parks like Bog Garden, Guilford Courthouse National Military Park, Hagan-Stone Park, and Tanglewood Park are highlighted. The destination emphasizes shopping at High Point Market, dining corridors in Downtown Greensboro, historic districts such as Fisher Park Historic District, and attractions like Greensboro Children’s Museum, Central Library (Greensboro) and NCA&T Botanical Gardens.
Key events promoted include High Point Market, National Folk Festival, NCAA Division I Men's Basketball Tournament events when hosted, ACC Tournament appearances, music festivals at Greensboro Coliseum Complex, and community festivals like Greensboro Food Truck Festival, Woolworth Sit-In events commemorations tied to the Greensboro sit-ins, and rotating exhibits at institutions like the Weatherspoon Art Museum. Seasonal programming features holiday happenings at Revolution Mill and arts events coordinated with organizations such as Greensboro Symphony Orchestra, Carolina Theatre (Durham, North Carolina) tours, and touring productions from Broadway in Greensboro. Sport and recreation events include tournaments associated with USA Baseball, U.S. Figure Skating exhibitions at local arenas, and cycling events linked to regional trails.
Visit Guilford highlights lodging options ranging from historic inns near Blandwood Mansion to convention hotels around Greensboro Coliseum Complex and boutique properties affiliated with brands like Hilton, Marriott International, Hyatt Hotels Corporation, InterContinental Hotels Group, and Wyndham Hotels & Resorts. It lists bed and breakfasts in Summerfield, North Carolina and corporate stay options tied to High Point Market Authority hospitality services. Dining promotion includes restaurants in downtown corridors, farm-to-table partnerships with producers working with North Carolina Farm Bureau Federation, and culinary collaborations featuring chefs trained at Johnson & Wales University and alumni from Culinary Institute of America programs.
Travel access promoted through Piedmont Triad International Airport, intercity bus services like Greyhound Lines, regional rail advocacy connected to Amtrak corridors, and highway access via Interstate 85 in North Carolina, Interstate 40, and U.S. Route 29. Local transit options include services by GTA (Greensboro), shuttles coordinating with Greensboro Transit Authority, and partnerships with ride-hailing platforms such as Uber Technologies and Lyft, Inc.. Visit Guilford liaises with freight and logistics stakeholders like Norfolk Southern Railway and CSX Transportation for group travel planning and conventions.
The organization provides resources such as visitor centers in Downtown Greensboro and High Point, free maps and itineraries, convention services for groups booking at venues like the Greensboro Coliseum Complex and Greensboro Convention Center, and tourism data in collaboration with North Carolina Department of Commerce. Marketing initiatives involve digital campaigns alongside partners Google LLC, Facebook (Meta Platforms), and travel platforms like Expedia Group and TripAdvisor. Workforce and training coordination occurs with Hospitality Training Institute programs and local workforce boards, and volunteer engagement is organized with nonprofits such as United Way of Greater Greensboro.
The region’s heritage is interpreted through sites such as Guilford Courthouse National Military Park (Revolutionary War), Greensboro sit-ins and the International Civil Rights Center and Museum, textile and industrial history showcased at Revolution Mill, and furniture manufacturing history chronicled by High Point Market Authority and the Southern Furniture and Design (SF&D) narrative. Historic preservation work connects to National Trust for Historic Preservation efforts, local listings on the National Register of Historic Places, and programming with universities including Duke University and North Carolina State University for research and stewardship. Cultural exchange and artistic legacies are advanced through collaborations with entities such as the National Endowment for the Arts, Smithsonian Institution, Library of Congress, and regional arts councils.