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| Visit Delaware | |
|---|---|
| Name | Visit Delaware |
| Formation | 20th century |
| Type | Tourism promotion |
| Headquarters | Wilmington, Delaware |
| Region served | Delaware |
| Leader title | CEO |
| Leader name | Stephanie Ulbrich |
| Website | Visit Delaware |
Visit Delaware is the statewide tourism promotion organization for the U.S. state of Delaware, coordinating marketing, visitor services, and destination development across the state. It collaborates with municipal, county, and private partners to promote attractions, heritage sites, and events across New Castle County, Kent County, and Sussex County. The organization interfaces with regional entities and national programs to attract domestic travelers and international visitors to the First State.
Visit Delaware functions as a destination marketing organization working with the Delaware Division of Small Business, the Delaware Tourism Office, the Delaware Tourism Advisory Council, and local chambers of commerce such as the Wilmington Chamber of Commerce, the Dover Chamber of Commerce, and the Rehoboth Beach-Dewey Beach Chamber of Commerce. It promotes sites including Fort Delaware State Park, Hagley Museum and Library, Winterthur Museum, Garden and Library, Nemours Estate, and New Castle Historic District. Visit Delaware coordinates with transportation agencies such as Delaware Department of Transportation, regional authorities like the Wilmington Airport (ILG), and federal programs such as the National Park Service and the National Trust for Historic Preservation. The organization markets to feeder markets served by carriers like Amtrak, Chesapeake and Delaware Canal stakeholders, and regional airports including Philadelphia International Airport, Baltimore/Washington International Airport, and Newark Liberty International Airport.
Delaware's tourism narrative intersects with colonial and early republic history centered on sites like the New Castle Courthouse Museum, the John Dickinson Plantation, and the Zwaanendael Museum. Visit Delaware highlights Revolutionary War and Civil War heritage at locations associated with figures such as Caesar Rodney and institutions like the Delaware Historical Society. The state’s industrial heritage features companies and sites connected to DuPont family legacy properties at Eleutherian Mills and Alfred I. du Pont Hospital for Children philanthropic history. Visit Delaware works with academic partners such as University of Delaware, Delaware State University, and Wesley College alumni relations to integrate campus tourism and events tied to institutions including Delaware Art Museum and The Grand Opera House (Wilmington).
Delaware’s geography spans the Atlantic coastal plain and features the Delaware Bay, the Delaware River, and the Chesapeake and Delaware Canal. Visit Delaware promotes coastal communities such as Lewes, Delaware, Rehoboth Beach, Delaware, Bethany Beach, Delaware, and inland towns like Harrington, Delaware and Georgetown, Delaware. The Atlantic influence and mid-Atlantic climate produce seasonal patterns relevant to planning by organizations like the National Oceanic and Atmospheric Administration and NOAA National Weather Service (Wilmington), and naturalists from institutions like the Delaware Museum of Natural History engage with wildlife at sites including Prime Hook National Wildlife Refuge and Cape Henlopen State Park.
Major urban centers promoted include Wilmington, Delaware, Dover, Delaware, and Newark, Delaware. Attractions encompassed in campaigns include Christiana Mall, Delaware Art Museum, Longwood Gardens partnerships, Browne's Beach area promotions, and historic districts such as Old New Castle. Visit Delaware highlights museums and performance venues such as the Delaware Contemporary, Thalia Theatre, and Bob Carpenter Center. Signature programs promote sporting events at venues like Delaware Stadium and equestrian events in Wilmington}} area circuits, while culinary trails connect to producers at Nanticoke River, Dogfish Head Craft Brewery, and farmers markets supported by Rodney Square activations.
Outdoor offerings promoted include coastal and inland parks: Cape Henlopen State Park, Brandywine Creek State Park, White Clay Creek State Park, and Trap Pond State Park. Visit Delaware partners with conservation organizations such as the Delaware Nature Society, the Delaware Audubon Society, and the The Nature Conservancy to market birding at Bombay Hook National Wildlife Refuge, kayaking on the Nanticoke River, and cycling along the Northern Delaware Greenway. The organization features fishing access points on the Delaware Bay shoreline and recreational programs coordinated with the Appalachian Trail Conservancy for regional trail linkages.
Visit Delaware curates event calendars incorporating festivals such as the Sea Witch Halloween & Fiddlers' Festival, the Clothier Arts Festival, the Riverfest (Wilmington), and the Firefly Music Festival collaborations. It supports arts partners including the Biggs Museum of American Art, the Delaware Symphony Orchestra, and the First State Ballet Theatre. Culinary tourism highlights include collaborations with Dogfish Head, Thompson Island Brewing, and farm-to-table venues tied to Delaware Agricultural Museum and Village producers; wine trails link to vineyards such as Pizzadili Vineyard. Food-focused events connect to culinary figures and competitions recognized by organizations like the James Beard Foundation and statewide food weeks promoted by hospitality associations.
Visit Delaware coordinates with transit providers such as DART First State, Amtrak, and regional bus carriers to facilitate access to Delaware destinations, and interfaces with ports like the Port of Wilmington and ferry services operating in the Delaware Bay corridor. The organization engages with lodging partners including hotel groups represented by the American Hotel & Lodging Association and conference centers such as the Delaware Convention Center. Marketing campaigns align with travel trade shows organized by U.S. Travel Association and with destination stewardship initiatives connected to the Sustainable Tourism Program and state tourism funding mechanisms overseen by the Delaware Economic Development Office.
Category:Tourism in Delaware