Visit Dallas

Visit Dallas
Name	Visit Dallas
Type	Convention and visitors bureau
Founded	1913
Headquarters	Dallas, Texas
Region served	Dallas–Fort Worth Metroplex
Parent organization	Dallas Convention & Visitors Bureau
Website	VisitDallas.org

Visit Dallas Visit Dallas is the convention and visitors bureau that markets Dallas, Texas and the surrounding Dallas–Fort Worth metroplex as a destination for leisure travel, business conventions, and cultural tourism. The organization collaborates with institutions such as the Kay Bailey Hutchison Convention Center Dallas, the Dallas Cowboys, and the Perot Museum of Nature and Science to promote attractions, events, and hospitality assets. Its activities intersect with municipal agencies, private developers, and major venues like the American Airlines Center and the AT&T Discovery District.

Overview

Visit Dallas functions as a destination marketing organization and works with partners including the City of Dallas, the Dallas County government, and regional tourism stakeholders such as the Fort Worth Convention & Visitor Bureau and the Dallas Regional Chamber. Its remit covers promotion of signature sites including Dealey Plaza, Reunion Tower, and the Dallas Museum of Art, as well as coordination with transportation hubs like Dallas/Fort Worth International Airport and Dallas Love Field. The bureau's campaigns often feature collaborations with arts organizations such as the Dallas Symphony Orchestra, sporting franchises including the Dallas Mavericks and FC Dallas, and heritage institutions like the Sixth Floor Museum at Dealey Plaza.

Attractions and Landmarks

Dallas offers a spectrum of landmarks promoted by the bureau: cultural institutions such as the Crow Museum of Asian Art, the Nasher Sculpture Center, and the Dallas Contemporary; historic sites like Old Red Courthouse and the Texas Theatre; and civic icons including Klyde Warren Park and White Rock Lake. Entertainment and sports venues include the Dallas Zoo, Fair Park, and the AT&T Stadium in nearby Arlington, Texas. Architectural highlights such as the Harwood District towers, the Margaret Hunt Hill Bridge, and the Bank of America Plaza (Dallas) skyline are routine features of marketing materials. Family-focused destinations like the Perot Museum of Nature and Science and the Dallas World Aquarium are promoted alongside performing arts venues such as the Winspear Opera House and the Meyerson Symphony Center.

Events and Festivals

The bureau markets annual events that draw regional and national audiences, including State Fair of Texas at Fair Park, Dallas Pride, and the Dallas International Film Festival. Seasonal programming often highlights collaborations with festivals such as Dallas Arts Month, Taste of Dallas, and the Dallas Marathon. Convention-level conventions and trade shows hosted at the Kay Bailey Hutchison Convention Center Dallas include industry events that align with partners like the National Football League when large events coincide with the city. Cultural series promoted by Visit Dallas feature partnerships with institutions like the Dallas Black Dance Theatre and the AT&T Performing Arts Center.

Dining and Nightlife

Dallas’s culinary scene, emphasized by the bureau, ranges from steakhouses tied to Texan tradition such as those in the Deep Ellum and Uptown Dallas neighborhoods to international offerings in Bachman Lake precincts and the Design District. Restaurant promotions often cite chefs and establishments connected to national awards such as the James Beard Foundation, and venues like Trinity Groves and Bishop Arts District are highlighted for gastropub culture, craft breweries, and cocktail bars. Nightlife messaging references music venues tied to performers associated with South by Southwest-style circuits and showcases at clubs historically linked to artists from the Dallas blues and country music scenes.

Accommodation and Neighborhoods

Visit Dallas catalogs lodging options across neighborhoods including Downtown Dallas, Uptown, Oak Cliff, and the Design District, promoting hotels near the Kay Bailey Hutchison Convention Center Dallas, boutique properties in the Bishop Arts District, and resort-style accommodations adjacent to White Rock Lake. The organization coordinates with major hotel brands and independent operators present in the market such as luxury properties used by delegations attending events at venues like American Airlines Center and practitioners of corporate hospitality aligned with the Dallas Market Center.

Transportation and Accessibility

Marketing and visitor information provide details about access through Dallas/Fort Worth International Airport, Dallas Love Field, and ground transportation services including regional rail like DART (Dallas Area Rapid Transit), Amtrak connections, and interstate highways such as Interstate 35E (Texas), Interstate 30, and Interstate 45. The bureau highlights pedestrian-oriented districts such as Klyde Warren Park and multimodal initiatives that connect neighborhoods to transit corridors, and it liaises with agencies including DART and the Texas Department of Transportation to improve visitor mobility.

Tourism Industry and Economy

Visit Dallas’s promotional activity supports a tourism economy that intersects with Dallas County tax receipts, convention bookings at the Kay Bailey Hutchison Convention Center Dallas, and revenue streams for cultural institutions like the Dallas Museum of Art and the Perot Museum of Nature and Science. The bureau works with economic development organizations such as the Dallas Regional Chamber and hospitality associations to attract conventions, film productions, and sporting events tied to properties like AT&T Stadium and the American Airlines Center, contributing to employment across hotel, restaurant, and attractions sectors.

Category:Tourism in Dallas