Twice

Twice
Steven Anthony Hammock · CC BY-SA 4.0 · source
Name	Twice
Origin	Seoul
Years active	2015–present
Genres	K-pop, dance-pop, electropop
Labels	JYP Entertainment, Warner Music Korea

Twice is a South Korean girl group formed by JYP Entertainment through the reality show Sixteen in 2015. The nine-member ensemble debuted in 2015 and quickly rose to prominence in South Korea and Japan, becoming a leading act within K-pop alongside contemporaries such as BLACKPINK, Red Velvet, ITZY, and MAMAMOO. Known for catchy singles, synchronized choreography, and cross-market success, they have collaborated with brands and appeared on platforms including YouTube, Billboard, and MTV.

History

Formed through Sixteen, the group debuted under JYP Entertainment with the extended play The Story Begins in 2015. Early chart success on Gaon Music Chart and international exposure via Oricon followed, leading to rapid expansion into the Japanese music industry through a partnership with Warner Music Japan. Subsequent releases tied to events such as appearances on Mnet Asian Music Awards, Seoul Music Awards, and tours in Japan, United States, and Europe solidified their presence. Collaborations and media appearances included programs like Music Bank, Inkigayo, and Show! Music Core, while award-winning performances were recognized at ceremonies including Golden Disc Awards and Asia Artist Awards.

Members

The nine members consist of individuals who trained at JYP Entertainment and participated in Sixteen. Members have pursued solo projects, acting cameos on series such as Descendants of the Sun-related productions, endorsements with brands like L'Oréal, and ambassadorships for events in Seoul and Tokyo. Several members have solo photobooks and magazine covers for publications such as Vogue, Elle, and Harper's Bazaar. Members have also appeared on variety programs produced by networks including SBS, KBS, and JTBC.

Musical style and influences

Their sound blends K-pop with elements of dance-pop, electropop, and occasional R&B touches, drawing inspiration from artists and producers associated with American pop music, Japanese idol pop, and previous South Korean acts like Wonder Girls, Girls' Generation, and 2NE1. Production credits often involve in-house teams at JYP Entertainment and collaborators who have worked with Madonna, The Weeknd, and producers linked to Avicii-style electronic music. Choreography and stage direction reference works from choreographers who have created routines for Beyoncé, Christina Aguilera, and Bruno Mars.

Discography

Their releases include Korean and Japanese studio albums, extended plays, and singles that charted on Gaon Music Chart, Billboard 200, and Oricon charts. Major Korean albums and EPs followed debut titles and included charting singles promoted on shows like M Countdown, Music Bank, and Inkigayo. Japanese full-length releases were distributed through Warner Music Japan and entered Oricon weekly and yearly rankings. Special singles and seasonal tracks were featured on compilation programs and digital platforms such as Spotify, Apple Music, and YouTube Music.

Achievements and impact

Commercial milestones include topping charts on Gaon Music Chart and ranking on Billboard lists, receiving accolades at events like Melon Music Awards, Mnet Asian Music Awards, and Golden Disc Awards. International recognition saw them included in lists by Forbes, features in Billboard, and collaborations or endorsements with global brands such as Hyundai, Samsung, and L'Oréal. Their influence expanded K-pop’s presence in markets like Japan, United States, and Southeast Asia and contributed to discussions at conferences including panels organized by KOTRA and cultural exhibitions hosted by the Ministry of Culture, Sports and Tourism.

Tours and live performances

They have headlined multiple concert tours across Asia, North America, and Europe, performing at venues ranging from arenas in Seoul to stadiums in Tokyo Dome and theaters in Los Angeles. Tours were promoted through ticketing partners such as Interpark and Ticketmaster, and included participation in festivals and televised music specials on KBS, SBS, and Mnet. Live production teams have worked with stage designers and lighting companies known for collaborations with Coldplay, Taylor Swift, and U2 to produce large-scale shows and multimedia performances.

Category:South Korean girl groups Category:K-pop