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| Travel Michigan | |
|---|---|
| Name | Travel Michigan |
| Type | Tourism promotion |
| Formed | 1960s |
| Jurisdiction | State of Michigan |
| Headquarters | Lansing, Michigan |
| Parent agency | Michigan Economic Development Corporation |
| Website | Travel Michigan |
Travel Michigan is the statewide tourism promotion effort that showcases Michigan's destinations, attractions, and cultural heritage. Administered through state and quasi-governmental entities, it connects visitors to the Great Lakes waterfronts, inland waterways, historic districts, and recreational trails. The program highlights sites from the Upper Peninsula of Michigan to the Detroit metropolitan area, coordinating with regional organizations, chambers of commerce, and hospitality partners.
Travel Michigan operates within the framework of the Michigan Economic Development Corporation and partners with entities such as Pure Michigan, regional CVBs like Visit Detroit, and local tourist bureaus in places like Traverse City, Mackinac Island, and Marquette, Michigan. It promotes landmarks including the Mackinac Bridge, Sleeping Bear Dunes National Lakeshore, Pictured Rocks National Lakeshore, and urban attractions such as The Henry Ford, Detroit Institute of Arts, and Cranbrook Educational Community. Collaborative marketing campaigns have featured festivals at Frankenmuth and events at venues like Little Caesars Arena and Ford Field, while heritage tourism encompasses sites such as Fort Michilimackinac, Isle Royale National Park, and the Henry Ford Museum of American Innovation.
Travel Michigan categorizes offerings by region: the Upper Peninsula of Michigan with destinations like Tahquamenon Falls State Park, Isle Royale, and Pictured Rocks; the northern Lower Peninsula including Petoskey, Charlevoix, and Traverse City known for proximity to Sleeping Bear Dunes and the Old Mission Peninsula; the southern Lower Peninsula featuring Ann Arbor, Kalamazoo, Holland, Michigan, and Grand Rapids with museums such as the Grand Rapids Art Museum and sites like Meijer Gardens; and the southeastern region anchored by Detroit, Windsor, Ontario (cross-border ties), and Monroe, Michigan. Scenic byways and sites include the Tunnel of Trees, the M-22 route, the River Raisin National Battlefield Park, and lighthouses like Big Sable Point Light and Whitefish Point Light. Wine and culinary trails cover the Leelanau Peninsula, Old Mission Peninsula, and districts in Berrien County and St. Joseph, Michigan.
Visitors use Travel Michigan resources to plan activities such as paddling the Au Sable River, kayaking in the Sleeping Bear Dunes, and fishing in Muskegon or Sault Ste. Marie waters. Winter offerings include skiing at Boyne Mountain, snowmobiling on Michigan’s extensive trail networks coordinated with clubs like the Michigan Snowmobile Association, and ice fishing on inland lakes near Cadillac and Gaylord, Michigan. Hiking and trail systems referenced include the North Country National Scenic Trail, the Kirtland's Warbler birding habitats near Hartwick Pines State Park, and cycling on the Kalamazoo River Valley Trail. Adventure tourism extends to rock climbing at Pictured Rocks sandstone cliffs, scuba diving at Thunder Bay National Marine Sanctuary, and dune buggying near Silver Lake Sand Dunes.
Travel Michigan highlights access via airports such as Detroit Metropolitan Wayne County Airport, Gerald R. Ford International Airport, Cherry Capital Airport, and regional fields in Muskegon County. Ground transport includes interstates like Interstate 75, Interstate 94, and Interstate 96, ferry services to Mackinac Island operated by companies serving St. Ignace and Mackinaw City, Amtrak routes including the Wolverine Service and Blue Water (Amtrak) line, and bus networks such as Greyhound Lines and regional carriers. Cross-border travel references Ambassador Bridge, Detroit–Windsor Tunnel, and border protocols with Canada–United States relations affecting itineraries. Waterborne commerce and recreational boating are supported by ports like Port of Detroit, Port Huron, and marinas on the Lake Michigan shoreline.
Accommodation options promoted through Travel Michigan range from historic inns in Mackinac Island and bed-and-breakfasts in Petoskey to resort properties at Boyne Resorts locations and lakeside cottages on Houghton Lake. Urban hotels in Detroit include brands near Greektown, Detroit and downtown convention venues like TCF Center (formerly Cobo Center), while boutique lodging appears in Ann Arbor and Grand Rapids neighborhoods. Hospitality partners include associations such as the Michigan Lodging and Tourism Association and culinary collaborators in Grand Rapids’ brewery and dining scene, incorporating sustainability efforts with organizations like the Michigan Department of Environment, Great Lakes, and Energy.
The Travel Michigan portfolio spotlights events like the National Cherry Festival in Traverse City, the Tulip Time Festival in Holland, Michigan, the Woodward Dream Cruise in Metropolitan Detroit, and arts festivals at Ann Arbor Art Fair and ArtPrize in Grand Rapids. Music and cultural venues include the Fifth Third Ballpark events, performances at Masonic Temple (Detroit), and theatrical programming at Fox Theatre (Detroit). Heritage celebrations link to the Mackinac Island Fudge Festival, maritime commemorations at Great Lakes Maritime Heritage Trail sites, and university-driven cultural programming at University of Michigan and Michigan State University.
Travelers are advised to coordinate with regional visitor centers such as Visit Lansing and Pure Michigan resources, check seasonal schedules for state parks like Tahquamenon Falls State Park and ferry timetables for Mackinac Island, and consult transportation providers including Amtrak and Detroit Metropolitan Wayne County Airport for reservations. Health and safety resources include contacts at Michigan Department of Health and Human Services and emergency services coordinated through county courts and sheriff offices in counties like Emmet County, Michigan and Marquette County, Michigan. For planning, visitors use guides from organizations such as National Park Service for national lakeshores, Michigan Department of Natural Resources for hunting and fishing regulations, and regional chambers of commerce across Oakland County, Michigan, Wayne County, Michigan, and Kent County, Michigan.
Category:Tourism in Michigan