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Toi Māori

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Toi Māori
NameToi Māori
CaptionTraditional and contemporary art forms
RegionNew Zealand (Aotearoa)
Cultural originMāori

Toi Māori is the collective designation for the indigenous arts and artistic traditions of the Māori peoples of Aotearoa New Zealand. It encompasses carving, weaving, tattooing, performance, painting, contemporary visual arts, and applied arts as practiced within iwi and hapū contexts and in national and international venues. Toi Māori functions as both a body of creative practice and a living repository of whakapapa, tikanga, and mātauranga that connects tribal histories with present-day expression.

Etymology and Meaning

The term draws from te reo Māori lexical roots and customary usage: "toi" as in Toi historically associated with excellence and knowledge in arts and skills, and "Māori" denoting the indigenous peoples of Aotearoa. Etymological discussions often reference early written encounters in the period of James Cook voyages and later lexical codifications by figures connected to the Māori language revival movement. Scholarly treatments link the term to whakataukī recorded by sources such as Sir Apirana Ngata and texts produced through collaborations with institutions like Victoria University of Wellington and University of Auckland language programmes.

Historical Development

Artistic practices identified under the label emerged from ancestral Māori relationships to place, kin, and cosmology preserved in oral traditions of tribes such as Ngāi Tahu, Ngāti Porou, Ngāti Toa, Tainui, and Te Arawa. Pre-contact material culture included waka, whare, and taonga such as the patu, mere, and kākahu; these object types persisted through encounters with Captain Cook, missionary activity linked to Samuel Marsden, and the demographic disruptions of the New Zealand Wars. Colonial policies enacted by the New Zealand Parliament and instruments like the Treaty of Waitangi influenced patronage, loss, and adaptation of practices. The 20th century saw revitalization efforts led by activists and artists including Para Matchitt, Ralph Hotere, Selwyn Muru, and politicians such as Sir Apirana Ngata who supported carving and weaving commissions. Post-1970s Māori cultural renaissance—sustained by movements associated with Ngā Tamatoa, Waitangi Activism, and the establishment of agencies like Te Puni Kōkiri—expanded Toi Māori into contemporary galleries, marae, and international biennales.

Styles and Mediums

Toi Māori encompasses a range of material and immaterial forms. Traditional carving (whakairo) is expressed in objects: meeting houses (wharenui), waka taua, and pou crafted with motifs seen across iwi lineages like those of Ngāti Kahungunu and Te Arawa. Weaving (raranga) produces cloaks such as the korowai and utilitarian mats, employing harakeke and techniques preserved by practitioners from Urewera and Whanganui. Tā moko, the practice of skin-marking associated with figures such as Heni Materoa and revived by artists like Ingrid Swinny, manifests genealogical narratives. Contemporary painting and sculpture intersect with media arts exemplified by artists including Ralph Hotere, Lisa Reihana, Robyn Kahukiwa, Shane Cotton, Shane Hansen and Brett Graham, integrating reo and kaupapa derived from iwi histories. Applied arts include jewelry (pounamu carvings attributed to Ngāi Tahu carvers), printmaking, digital media, performance theatre linked to companies like Taki Rua Theatre and film practices involving directors such as Taika Waititi and Lee Tamahori.

Cultural Significance and Protocols

Artworks operate within tikanga and are often treated as taonga with protocols governing creation, display, and use, as observed at marae of Ngāti Whātua and during ceremonies like tangihanga and pōwhiri. Attribution of designs ties to whakapapa and rangatiratanga of iwi; disputes over authorship and repatriation engage institutions such as Te Papa Tongarewa and international museums in dialogues comparable to repatriation cases involving British Museum and Museo Nacional. Conservation ethics reference scholars from Massey University and Auckland War Memorial Museum who work with kaumātua and kaitiaki to ensure appropriate stewardship. Protocols for tā moko and karakia reflect relationships with tohunga and kaumātua communities, while legal frameworks influenced by jurisprudence around the Treaty of Waitangi shape policies on cultural intellectual property and taonga works.

Contemporary Practice and Artists

Contemporary Toi Māori practice is represented by a diversity of practitioners operating across media and geographies. Painter-sculptors such as Shane Cotton and Lisa Reihana exhibit internationally at venues including The New Zealand Film Festival and biennales where works converse with colonial archives and Pacific diasporic networks. Carvers and weavers such as Ruka Broughton, Dame Rangimārie Hetet's descendants, and contemporary practitioners associated with marae like Hoani Waititi sustain protocols and apprenticeship systems. Emerging artists—graduates from programmes at Elam School of Fine Arts, Toi Whakaari and Massey University—include practitioners integrating multimedia, sound, and performance, collaborating with film-makers like Taika Waititi, choreographers from Atamira Dance Company, and composers affiliated with New Zealand Symphony Orchestra.

Institutions, Exhibitions, and Events

Key institutions supporting Toi Māori include Museum of New Zealand Te Papa Tongarewa, Auckland Art Gallery Toi o Tāmaki, Govett-Brewster Art Gallery, and regional galleries like Dowse Art Museum. Major exhibitions and events—such as the Māori Art Market, the New Zealand Festival of the Arts, and biennials—provide platforms for exchange. Festivals and commissions by bodies including Creative New Zealand, Te Waka Toi, and universities foster residencies and cross-cultural partnerships with international institutions like Tate Modern and Museum of Contemporary Art Australia.

Education, Transmission, and Revitalization

Transmission occurs through formal and informal systems: wananga, wānanga-based courses at institutions like Te Wānanga o Aotearoa, apprenticeships on marae, and tertiary programmes at University of Otago and Victoria University of Wellington. Language revitalization initiatives connected to Kura Kaupapa Māori and broadcasting efforts by Te Māngai Pāho underpin artistic content. Collaborative research projects between museums, iwi authorities, and universities address repatriation, documentation, and digital archiving with partners such as Ngā Taonga Sound & Vision and international research centres. Contemporary revitalization emphasizes intergenerational teaching, copyright protocols, and adaptive practices that sustain living traditions while engaging global art circuits.

Category:Māori culture