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| This is Money | |
|---|---|
| Name | This is Money |
| Type | Financial news website |
| Owner | DMG Media |
| Launch date | 2009 |
| Headquarters | London |
| Language | English |
This is Money is a British personal finance and business news website launched in 2009 as part of the digital portfolio of DMG Media. It covers personal finance, investment, banking, pensions, property, taxation and consumer affairs with daily news, analysis, features and tools. The site has been cited by mainstream media, regulatory bodies and academic researchers and has been involved in public debates on banking, pensions, taxation and consumer protection.
This is Money was launched amid digital expansion at Daily Mail and MailOnline and folded into the stable of titles owned by Associated Newspapers and later Daily Mail and General Trust. Early coverage intersected with high-profile events such as the 2008 financial crisis, the Great Recession, the Northern Rock nationalisation fallout, and the aftermath of the Global Financial Crisis reforms. Contributors and editors have included journalists with backgrounds at Financial Times, The Guardian, The Telegraph, The Independent and Reuters. The site expanded features during the Eurozone crisis, responded to policy changes from HM Treasury, the Bank of England, and the Financial Conduct Authority, and adapted coverage through the Brexit referendum and subsequent negotiations involving Theresa May and Boris Johnson. Over time it developed comparison tools and columns echoing long-running voices in British finance such as those at The Times, The Observer, and City A.M..
This is Money operates under DMG Media, the consumer publishing division of Daily Mail and General Trust (DMGT), headquartered in London. Corporate oversight traces to executives who have held leadership at Gannett, Trinity Mirror (now Reach plc), and media figures associated with Paul Dacre and Lord Rothermere. Editorial governance interacts with legal and compliance teams familiar with regulation from entities such as the Financial Ombudsman Service, Financial Services Compensation Scheme, and Advertising Standards Authority. The editorial roster has featured reporters and columnists formerly of Sky News, ITV News, Channel 4 News, Bloomberg, and specialist outlets like MoneySavingExpert and Which?.
Content spans news, analysis, price guides, product comparisons, and lifestyle finance. Regular topics have included mortgages tied to lenders such as Barclays, HSBC, Lloyds Banking Group, Santander, and Nationwide Building Society; investments in markets like the London Stock Exchange, New York Stock Exchange, NASDAQ; pensions including Auto-enrolment policy, The Pensions Regulator, and State Pension debates; and tax policy involving HM Revenue and Customs. The site has reported on corporate events at firms such as Royal Bank of Scotland, Tesco, Marks & Spencer, Rolls-Royce, Vodafone, BT Group and covered global factors involving International Monetary Fund, World Bank, European Central Bank, US Federal Reserve, Organisation for Economic Co-operation and Development, and trade negotiations referencing WTO proceedings. Features have profiled personalities and institutions like Warren Buffett, Elon Musk, Jeff Bezos, Bill Gates, Mark Carney, Rishi Sunak, and Jeremy Corbyn when relevant to financial stories.
The audience comprises retail investors, mortgage holders, savers, small business owners, and professional commentators. Readership overlaps with users of MoneySavingExpert, Which?, Financial Times Alphaville, The Economist, Bloomberg Markets, Reuters Business News, and Forbes. Academic citation and commentary have come from researchers at institutions like London School of Economics, University of Oxford, University of Cambridge, Imperial College London, and think tanks such as Institute for Fiscal Studies, Resolution Foundation, and Chatham House. Columnists and pieces have been discussed on platforms including BBC Newsnight, Sky News Sunrise, Channel 4 Dispatches and in opinion pages of The Sun and The Spectator.
Coverage has influenced consumer behaviour, regulatory scrutiny, and public policymaking, including debates over Pension freedoms reforms, Budget announcements, and Help to Buy schemes. Investigations and comment pieces have prompted responses from firms like NatWest Group and regulators including the Competition and Markets Authority. The site has faced controversies around advertising, affiliate links and editorial independence, drawing scrutiny similar to debates involving BuzzFeed, Vice Media, HuffPost, and legacy newspapers negotiating commercial partnerships. Complaints have been adjudicated by the Advertising Standards Authority and discussed in parliamentary inquiries alongside media scrutiny of fake news and press standards overseen by the Press Complaints Commission successor bodies.
Revenue streams include display advertising, sponsored content, affiliate marketing, lead-generation partnerships, and branded content deals comparable to models used by Guardian Media Group, The Telegraph Media Group, Hearst Communications, Conde Nast, Axel Springer SE and digital-native platforms like Quartz and Business Insider. Commercial relationships involve financial service providers, comparison sites, and lead brokers regulated by Financial Conduct Authority rules for consumer credit and investment promotion. Strategic moves mirror broader publishing trends of subscription experiments, events and data licensing seen at The New York Times Company and The Wall Street Journal.
The site and its journalists have been shortlisted for and received industry awards from bodies such as the British Press Awards, the Headlinemoney Awards, Society of Editors prizes, the Association of Online Publishers, and recognition at ceremonies including the Press Gazette and PPA (Professional Publishers Association). Coverage and exposés have been cited in research outputs and policy briefings from Institute for Government, Centre for Policy Studies, and academic journals produced by publishers like Oxford University Press and Cambridge University Press.
Category:British financial news websites