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The Daily Wire

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The Daily Wire
NameThe Daily Wire
TypeNews and opinion website
Founded2015
FoundersBen Shapiro; Jeremy Boreing
HeadquartersLos Angeles, California
ProductsNews articles; podcasts; video series; documentaries

The Daily Wire is a conservative American online media company and news outlet founded in 2015. It produces written commentary, podcasts, and video programming and has engaged in controversies involving free speech, media bias, and platform moderation. The enterprise has expanded into subscription services, film production, and branded merchandising while drawing attention from political figures, traditional broadcasters, and digital platforms.

History

The outlet was established in 2015 by Ben Shapiro and Jeremy Boreing following Shapiro's departure from Breitbart News and amid debates over the 2016 United States presidential election and media coverage of Barack Obama and Hillary Clinton. Early years saw expansion from opinion essays and short-form video to long-form podcasts led by hosts who previously worked at Townhall and appeared on programs associated with Fox News, MSNBC, and National Review. The site grew during the 2016–2020 period alongside the rise of personalities linked to the Tea Party movement, the Conservative Political Action Conference, and other conservative networks. In the late 2010s and early 2020s, it launched subscription tiers and original video projects competing with studios tied to Amazon Studios, Netflix, and Paramount Pictures.

Ownership and Management

The company was co-founded by Ben Shapiro and Jeremy Boreing, with executive leadership later including figures who had previously worked with media executives from Breitbart News and production teams connected to Cineverse and talent managers with ties to Creative Artists Agency. Investors and board members have included entrepreneurs and donors active in circles that overlap with Heritage Foundation-adjacent funders, think tanks such as American Enterprise Institute, and media investors who supported conservative outlets during the administrations of Donald Trump and Ronald Reagan. Management decisions have involved interactions with unions such as the Writers Guild of America when producing scripted content, and with talent represented by agencies like United Talent Agency.

Editorial Stance and Content

Editorially, the outlet positions itself within the conservative and classical liberal media tradition alongside National Review, The Washington Examiner, and The Federalist. It regularly features hosts and contributors who have appeared on Fox News Channel, spoken at CPAC, or debated figures associated with MSNBC and CNN. Coverage emphasizes criticism of policies enacted during the administrations of Barack Obama and Joe Biden, while championing positions often endorsed by members of the Republican Party, conservative legal scholars from Federalist Society, and commentators tied to the Manhattan Institute. Content spans political commentary, cultural analysis, and coverage of Supreme Court decisions involving justices such as John Roberts and cases argued before the United States Supreme Court.

Audience, Reach, and Distribution

The outlet's audience is largely drawn from conservative digital consumers who follow personalities known from YouTube, Apple Podcasts, and Spotify platforms, and who engage with social media services like Twitter (now X), Facebook, and Instagram. Distribution channels have included partnerships with platforms such as Roku and direct-to-consumer apps competing with services from The New York Times Company and The Washington Post. International reach has expanded modestly through video licensing and content deals in markets where streaming rivals like Hulu and Disney+ operate, and through syndication to conservative talk radio hosts associated with networks like Clear Channel Communications and Westwood One.

Controversies and Criticism

The outlet has been involved in disputes over journalistic standards and fact-checking that drew responses from entities such as PolitiFact, FactCheck.org, and commentators at Columbia Journalism Review. It faced backlash for editorial decisions that prompted denouncements from academics at institutions such as Harvard University, Stanford University, and Columbia University, and for programming choices that led to advertiser pullback similar to incidents experienced by Rolling Stone and Gawker. Legal and employment controversies intersected with litigation involving independent contractors and talent, echoing disputes seen at outlets like BuzzFeed and Vice Media.

Business Model and Financials

Revenue streams include subscription fees for ad-free and premium content, advertising partnerships comparable to deals negotiated by Vox Media and Vice Media, merchandise sales, and licensing of original productions to distributors similar to Lionsgate and Sony Pictures. Funding and profitability discussions have referenced investment patterns observed in media startups backed by venture capital firms that also backed companies like Axios and Breitbart News. Financial transparency and tax filings have been scrutinized by journalists and watchdogs in the mold of investigations into nonprofit and for-profit media groups such as ProPublica and The Center for Public Integrity.

Productions and Multimedia Ventures

The company expanded into film and scripted series, producing projects that competed for audience attention with productions from Netflix, Amazon Studios, and Warner Bros. Television. It developed podcasts that feature hosts who previously appeared on The Rush Limbaugh Show, The Ben Shapiro Show, and other conservative talk platforms, and launched documentaries with narrative overlap to works released by HBO and PBS. Multimedia efforts extended to live events and speaking tours that placed its talent on stages shared with figures from PragerU, Turning Point USA, and speakers at Liberty University commencements.

Category:American news websites