TWICE (group)

TWICE (group)
Name	TWICE
Origin	Seoul
Years active	2015–present
Labels	JYP Entertainment, Warner Music Japan, Republic Records

TWICE (group) TWICE is a South Korean girl group formed by JYP Entertainment through the 2015 reality show Sixteen (TV series). The nine-member ensemble debuted with the extended play The Story Begins and rose to prominence with the single "Like OOH-AHH", achieving commercial success across South Korea, Japan, and international markets including the United States and Southeast Asia. TWICE has been associated with major media appearances on M Countdown, Inkigayo, and global festivals such as KCON.

History

TWICE's formation occurred during Sixteen (TV series), produced by Park Jin-young and broadcast on Mnet (TV channel), where trainees competed from JYP Entertainment alongside participants affiliated with SIXTEEN programs and international trainees from JYP Japan. The debut EP The Story Begins (2015) featured production by Park Jin-young and composition credits involving Black Eyed Pilseung collaborators who had worked with artists like Miss A and 4Minute. TWICE consolidated domestic fame with the 2016 hit "Cheer Up", promoted on shows including Music Bank and Show! Music Core, and secured year-end recognition at ceremonies such as the Mnet Asian Music Awards and Melon Music Awards. Expansion into Japan began with a Japanese version of "One More Time" and a partnership with Sony Music affiliates including Warner Music Japan; TWICE later entered the Billboard charts with releases like Feel Special (EP) and the studio album Formula of Love: O+T=<3, collaborating with producers linked to Republic Records distribution. The group's evolution included solo projects, soundtrack contributions for Korean dramas, and member activities spanning acting and hosting on programs like Running Man and Weekly Idol.

Members

The nine members include Jihyo (singer), Nayeon, Jeongyeon, Momo, Sana, Jihyo (singer), Mina (singer), Dahyun, and Chaeyoung (singer). Members hail from diverse backgrounds including Seoul, Osaka, Kansai, Kyoto, Kyushu, and Gwangju, with pre-debut training under JYP Entertainment and earlier affiliations to regional arts programs and music academies associated with agencies like YG Entertainment and SM Entertainment alumni networks. Several members have participated in collaborations with artists from TXT (band), Stray Kids, and soloists such as Sunmi and IU (singer). (Note: member names above appear in common usage by fans and media across outlets including Soompi, Allkpop, and Naver.)

Musical style and influences

TWICE's sound blends elements from producers tied to K-pop hitmakers such as Park Jin-young, Black Eyed Pilseung, and international songwriters who have worked with Dua Lipa, Charli XCX, and Lorde. Their catalog ranges from bubblegum pop singles like "TT" to synth-pop and EDM-influenced tracks found on releases produced by teams associated with The Black Label and Hybe Labels affiliates. Harmonies and choreography reflect influence from acts such as Girls' Generation, Wonder Girls, and Japanese idol groups like AKB48, while aesthetic concepts draw on visuals popularized by agencies such as YG Entertainment and SM Entertainment in the 2010s. TWICE has cited inspirations from international performers who appeared on MTV programs and global festivals including Coachella-adjacent lineups.

Discography

Key Korean releases include the EPs The Story Begins, Page Two, Twicecoaster: Lane 1, and studio albums Twicetagram and Formula of Love: O+T=<3. Japanese discography features studio albums like BDZ (album) and &Twice, released through Warner Music Japan and accompanied by Japanese singles such as "One More Time" and "TT -Japanese ver.-". Singles that charted on Gaon Music Chart and Billboard World Digital Songs include "Like OOH-AHH", "Cheer Up", "TT", "Likey", "Fancy", "Feel Special", and "I CAN'T STOP ME". Special releases include collaboration tracks for soundtracks and charity singles involving organizations tied to events like KCON Japan and year-end music festivals such as the Golden Disc Awards.

Concerts and tours

TWICE conducted major concert tours including the "TWICELAND" series, the "Twicelights World Tour", and arena tours across Japan such as performances at Tokyo Dome and Kyocera Dome. International legs covered venues in the United States, Canada, Thailand, Malaysia, and Singapore, with festival appearances at KCON editions in Los Angeles and New York City. Their tours involved partnerships with promoters like Live Nation and ticketing through platforms associated with Interpark and Ticketmaster.

Awards and achievements

TWICE earned numerous awards including multiple Mnet Asian Music Awards wins, Melon Music Awards trophies, and recognition at the Golden Disc Awards and Seoul Music Awards. Chart achievements include entries on the Billboard 200, multiple number-one albums on the Oricon Albums Chart in Japan, and high placements on the Gaon Digital Chart. Commercial endorsements and streaming milestones placed them among top-selling K-pop acts alongside groups such as BTS and BLACKPINK in global market reports by IFPI and industry analysts from Nielsen Music.

Philanthropy and endorsements

TWICE members have participated in philanthropic activities with organizations linked to disaster relief efforts after typhoons affecting Philippines and Japan, charity campaigns coordinated via UNICEF-associated events, and domestic campaigns promoted through Korean Red Cross partnerships. Endorsement deals include fashion and beauty collaborations with brands under Lotte, Amorepacific, and Japanese commercial partners represented by agencies like Asahi Breweries and Shiseido; they have served as ambassadors for tourism initiatives by Korea Tourism Organization and regional campaigns in Osaka and Fukuoka.

Category:K-pop groups