TWICE

TWICE
Name	TWICE
Origin	Seoul, South Korea
Years active	2015–present
Label	JYP Entertainment
Current members	Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, Tzuyu

TWICE TWICE is a South Korean girl group formed by JYP Entertainment in 2015 through the reality show Sixteen. The nine-member ensemble quickly rose to prominence in the K-pop industry with a string of commercially successful singles, extended plays, and albums that charted across South Korea, Japan, and international markets including the United States and United Kingdom. Their music blends elements of electropop, dance-pop, and bubblegum pop while their image and choreography have influenced contemporaries across Asia and global pop music scenes.

History

TWICE's formation followed the 2015 competition program produced by Park Jin-young of JYP Entertainment, culminating in a debut single in 2015. Early releases drew comparisons with contemporaries from SM Entertainment and YG Entertainment; the group quickly established a trademark sound and choreography, collaborating with producers associated with The Black Eyed Pilseung, Shim Eun-ji, and staff linked to Billboard-charted projects. Their expansion into the Japanese music industry involved partnerships with Warner Music Japan and appearances on shows produced by networks such as NHK and Fuji TV, consolidating a multinational fanbase. Over subsequent years, TWICE navigated lineup activities, international promotions, and releases timed for major events like KCON and award ceremonies organized by Melon Music Awards and Mnet Asian Music Awards.

Members

- Nayeon — lead vocalist and visual; former trainee under JYP Entertainment programs and frequent variety show guest. - Jeongyeon — lead vocalist; noted for television appearances on programs such as Knowing Bros. - Momo — main dancer and sub-vocalist; trained in Osaka Prefecture and recognized for choreography influences from Beyoncé-style staging. - Sana — sub-vocalist; prior appearances on Japanese broadcasts and music specials. - Jihyo — leader and main vocalist; former trainee with ties to JYP-produced trainee showcases. - Mina — main dancer and sub-vocalist; background includes training in Tokyo and performance experience on international television. - Dahyun — lead rapper and sub-vocalist; known for songwriting credits and variety programming appearances. - Chaeyoung — main rapper and songwriter; credited on releases and collaborative projects with producers linked to AOMG-adjacent writers. - Tzuyu — sub-vocalist and visual; from Taiwan and notable for diplomatic cultural mentions between South Korea and Greater China media outlets.

Music and Discography

TWICE's discography comprises Korean EPs and studio albums, Japanese releases including compilation albums, and English-language singles aimed at global markets. Notable Korean releases include charting EPs produced alongside composers associated with The Black Eyed Pilseung and full-length albums that entered Gaon Music Chart and Oricon rankings. Japanese singles achieved certifications from organizations such as the Recording Industry Association of Japan. Singles have been used in campaigns and soundtracks for dramas aired on SBS, KBS, and tvN. Collaborations and songwriting credits involve industry figures tied to Brave Brothers, Black Eyed Pilseung, and Western producers who have worked with acts like Dua Lipa and Calvin Harris.

Achievements and Awards

TWICE has earned awards from major South Korean ceremonies including the Golden Disc Awards, Seoul Music Awards, Mnet Asian Music Awards, and Melon Music Awards. They have received multiple bestselling honors on the Gaon Chart and were recognized for digital performance by streaming platforms such as Melon and Bugs. In Japan, they secured trophies at events organized by Japan Record Awards affiliates and achieved high placements on Oricon weekly and yearly charts. Internationally, their entries on the Billboard 200 and Billboard Hot 100 reflected crossover reach, while industry lists by publications like Billboard and Forbes have cited their commercial impact and touring revenue.

Tours and Live Performances

TWICE has headlined multiple concert tours across Asia, North America, and Europe with stages at venues booked via promoters such as Live Nation and appearances at festivals like KCON and Summer Sonic. They performed in stadiums and arenas featured on lists maintained by Pollstar for ticket sales, and their setlists commonly integrate choreography from directors affiliated with major K-pop production houses. The group has delivered televised performances at end-of-year festivals and award shows broadcast by SBS, Mnet, and KBS, and engaged in dome tours in Japan staged alongside artists promoted by Avex Group and Warner Music Japan.

Media Appearances and Endorsements

Members have appeared on variety and reality programs including Running Man, Weekly Idol, and Happy Together, and participated in endorsements for brands ranging from cosmetics houses represented by L'Oréal-partnered agencies to technology firms with campaigns in South Korea and Japan. TWICE served as ambassadors and brand models for consumer products promoted through agencies tied to CJ ENM-distributed media, collaborated on limited-edition merchandise with retailers in Seoul shopping districts, and featured in international campaigns coordinated with multinational advertisers that also work with artists like BTS and Blackpink.

Category:K-pop girl groups Category:South Korean musical groups