Super Brand Mall

Super Brand Mall
Name	Super Brand Mall
Caption	Super Brand Mall exterior with Oriental Pearl Tower in Pudong skyline
Location	Pudong, Shanghai, China
Opening date	2002
Developer	Shanghai Daily Group; Shanghai Lujiazui Finance and Trade Zone Development Co., Ltd.
Owner	Shanghai Lujiazui (Group) Co., Ltd.; CapitaLand (former)
Number of stores	300+
Floor area	250000m2
Floors	7 (shopping); 46 (adjacent skyscraper)
Publictransit	Lujiazui Station (Shanghai Metro) (Line 2); Line 14; Line 10

Super Brand Mall Super Brand Mall is a large retail complex in Lujiazui, the central business district of Shanghai. Situated near landmarks such as the Oriental Pearl Tower, Shanghai World Financial Center, and Jin Mao Tower, the mall combines international retail, dining, and entertainment brands with local Chinese retailers. Opened in the early 2000s, it quickly became a landmark destination for shoppers, tourists, and professionals in Pudong.

History

Super Brand Mall was conceived during the rapid redevelopment of Lujiazui in the 1990s and early 2000s that included projects like the Pudong International Airport expansion and the rise of financial institutions such as the Shanghai Stock Exchange. Its opening in 2002 followed large-scale urban planning initiatives led by the Shanghai Municipal Government and development enterprises like Shanghai Lujiazui Finance and Trade Zone Development Co., Ltd.. The mall's launch intersected with global retail entries into China—parallel to flagship openings by IKEA, H&M, Zara, and Sephora—and with tourism growth driven by events such as the Expo 2010 bid buildup. Ownership and investment in the mall have involved local conglomerates and international funds, comparable to transactions involving CapitaLand and regional real estate investors.

Architecture and Design

The mall's design reflects the contemporary commercial architecture of early-21st-century Shanghai, drawing visual dialogue with nearby skyscrapers like the Jin Mao Tower and Shanghai Tower. Architecturally, Super Brand Mall integrates large atriums, multi-level retail plateaus, and glass façades akin to developments by firms associated with projects such as IFC Mall (Hong Kong) and Pacific Place (Beijing). Interior circulation uses grand escalator banks and vertical zoning strategies similar to those employed in Harbour City and Westfield centres, while façades address the Huangpu River waterfront context and the skyline axis formed by the Bund and Pudong. Environmental and safety systems were implemented to meet regulatory standards enforced by bodies like the Shanghai Fire Brigade and municipal planning bureaus.

Tenants and Facilities

Super Brand Mall hosts a mix of international and Chinese retailers comparable to the tenant mix found in malls such as Times Square (Shanghai) and Xintiandi. Anchor tenants have included major department-store formats and lifestyle brands like Lane Crawford, Sephora, MUJI, and flagship fashion labels comparable to Gucci, Louis Vuitton, and Uniqlo. The complex integrates entertainment facilities—cinemas operated by chains similar to Wanda Cinemas, family-oriented attractions analogous to offerings by LEGOLAND-style venues, and large-format electronics retailers akin to Suning.com and GOME. Dining options range from international chains like Starbucks and McDonald's to regional restaurants offering Shanghai cuisine and other Chinese culinary traditions, paralleling food courts found in Global Harbor and IFC Mall (Shanghai).

Visitor Services and Amenities

Services for visitors mirror those provided in major Asian retail destinations such as Shinsegae and Takashimaya: multilingual customer service desks, tax refund counters serving international travelers, luggage storage and stroller rental, and Wi-Fi connectivity. Accessibility features were designed in accordance with municipal accessibility initiatives shared by projects like Shanghai Hongqiao International Airport renovations and include ramps, elevators, and designated parking. The mall supports promotional and cultural programming similar to events hosted at Shanghai Exhibition Center and seasonal campaigns coordinated with tourism authorities like the Shanghai Municipal Commission of Commerce.

Economic Impact and Ownership

The mall contributes to the commercial vitality of Lujiazui alongside financial institutions such as Bank of China (Hong Kong) and multinational corporations housed in Pudong. Its retail footprint has supported employment, tourism revenues, and ancillary services—paralleling economic effects observed with developments like Raffles City (Chongqing) and Shanghai IFC Mall. Ownership has involved state-owned and private real-estate entities, with investment patterns resembling those of CapitaLand and local conglomerates such as Shanghai Lujiazui (Group) Co., Ltd.. The property's valuation and rental yields have been influenced by macroeconomic factors including policies from People's Bank of China and commercial leasing trends shaped by global brands and domestic consumer spending cycles.

Transportation and Access

Super Brand Mall is highly accessible via public transit, adjacent to Lujiazui Station (Shanghai Metro) serving Line 2, Line 10, and Line 14, providing direct connections to hubs like People's Square and Pudong International Airport. Road access connects to major arteries such as Renmin Road (Pudong) and the Yan'an East Road corridor linking the Bund and eastern districts; taxi services and ride-hailing platforms like DiDi are commonly used. Pedestrian links tie the mall to nearby tourist sites including the Oriental Pearl Tower, Shanghai World Financial Center, and riverfront promenades along the Huangpu River.

Category:Shopping malls in Shanghai