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| State Secretariat for Tourism of São Paulo | |
|---|---|
| Name | State Secretariat for Tourism of São Paulo |
| Native name | Secretaria de Turismo do Estado de São Paulo |
| Formation | 1975 |
| Jurisdiction | São Paulo (state) |
| Headquarters | São Paulo (city), Brazil |
| Chief1 name | (see Organization and Leadership) |
| Website | (official site) |
State Secretariat for Tourism of São Paulo The State Secretariat for Tourism of São Paulo is the principal public agency responsible for tourism policy and promotion in São Paulo (state), coordinating with municipal administrations such as São Paulo (city), Campinas, Santos, São José dos Campos, and Ribeirão Preto. It interacts with federal bodies like the Ministry of Tourism (Brazil), regional entities including the São Paulo Tourism Board, and international organizations such as the World Tourism Organization and UNWTO. The Secretariat engages with cultural institutions like the Museu de Arte de São Paulo and Theatro Municipal of São Paulo, as well as major events including the São Paulo International Film Festival and Virada Cultural.
The Secretariat's origins trace to administrative reforms in the 1970s in Brazil and policies influenced by the Brazilian Development Bank and state economic plans under governors such as Mário Covas and Luiz Antônio Fleury Filho. Early initiatives aligned with infrastructure projects like expansions of Rodovia dos Bandeirantes and investment in port facilities at Port of Santos, and tourism promotion leveraging attractions like Iguape, Campos do Jordão, and Ilhabela. Over successive administrations including Geraldo Alckmin and Márcio França, the Secretariat adapted to crises such as the 2008 financial crisis and public health emergencies including the COVID-19 pandemic in Brazil, shifting strategy toward domestic tourism, partnerships with Embratur, and digital promotion in collaboration with entities like SEBRAE.
The Secretariat is structured into departments responsible for promotion, regulation, and training, reporting to the state's executive branch and interacting with legislative bodies such as the Legislative Assembly of São Paulo. Leadership has included appointed secretaries from political figures associated with parties like the Brazilian Social Democracy Party and Brazilian Democratic Movement. Operational divisions work with agencies such as the São Paulo State Department of Culture, São Paulo State Department of Transport, and training partners including the National Service for Industrial Training (SENAI) and National Service for Commercial Education (SENAC). Coordination occurs with municipal tourism secretariats of Campinas, Guarulhos, Sorocaba, and Bauru.
Mandates include development of tourism policies aligned with state law and regulatory frameworks such as statutes passed by the Legislative Assembly of São Paulo, oversight of tourist infrastructure projects near landmarks like Avenida Paulista and Parque do Ibirapuera, and certification programs in partnership with SENAC and Federal University of São Paulo. The Secretariat issues incentives for events like the São Paulo Fashion Week and supports heritage conservation involving the Historic Centre of São Paulo and sites administered by the Institute of National Historical and Artistic Heritage. It coordinates emergency measures with agencies including the Corpo de Bombeiros (São Paulo) and public health authorities such as the São Paulo State Department of Health.
Major initiatives have included campaigns to promote domestic tourism to destinations such as Campos do Jordão, Ilhabela, Holambra, and the Petrópolis region (within national context), event support for Bienal de São Paulo and Lollapalooza Brasil, and sustainable tourism projects linked to conservation areas like the Serra do Mar State Park. Training programs partner with institutions like Universidade de São Paulo and Fundação Getulio Vargas, while marketing collaborates with broadcasters such as Rede Globo and international fairs including FITUR and ITB Berlin. Recovery programs post-crisis engaged finance partners like the Banco do Brasil and incentive mechanisms used by state secretariats in comparison with counterparts in Rio de Janeiro (state) and Minas Gerais.
Funding sources include allocations from the State Budget of São Paulo approved by the Legislative Assembly of São Paulo, transfers coordinated with the Ministry of Tourism (Brazil), and revenue from promotional partnerships with private sector entities such as hotel chains represented by the Brazilian Hotel Industry Association (ABIH). The Secretariat has administered incentive funds for events and infrastructure, sought financing from development banks including the Banco Nacional de Desenvolvimento Econômico e Social (BNDES), and managed fiscal reporting in accordance with state comptroller procedures involving the Court of Accounts of the State of São Paulo.
The Secretariat maintains partnerships with municipal tourism offices in Santos, Ilhabela, Campos do Jordão, and Holambra, national agencies like Embratur and SEBRAE, educational institutions such as Universidade Estadual Paulista Júlio de Mesquita Filho (UNESP) and Universidade Presbiteriana Mackenzie, and private sector stakeholders including the Brazilian Association of Convention Centers and São Paulo Convention & Visitors Bureau. International cooperation has involved sister-city arrangements with municipalities like Lisbon and agreements facilitated by agencies such as the Inter-American Development Bank.
The Secretariat reports indicators on arrivals, occupancy, and revenue across destinations including São Paulo (city), Santos, Campos do Jordão, and Ilhabela, showing trends influenced by events such as São Paulo Fashion Week and festivals like Virada Cultural. Statistical work references national datasets from Instituto Brasileiro de Geografia e Estatística (IBGE) and sector studies by FIPE and academic research from Fundação Getulio Vargas and Universidade de São Paulo. Metrics include employment linked to hospitality employers like AccorHotels and Atlantica Hotels International, and performance comparisons with states such as Rio de Janeiro (state), illustrating shifts in domestic and international tourism flows following policy interventions and infrastructure investments.
Category:Tourism in São Paulo (state)