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| Secretaria de Turismo de Santa Catarina | |
|---|---|
| Name | Secretaria de Turismo de Santa Catarina |
| Native name | Secretaria de Estado do Turismo de Santa Catarina |
| Formed | 1980s |
| Jurisdiction | Santa Catarina (state), Brazil |
| Headquarters | Florianópolis |
| Minister1 name | Secretary of Tourism |
Secretaria de Turismo de Santa Catarina is the state agency responsible for tourism policy, planning, promotion, and regulation in Santa Catarina (state), Brazil. It coordinates with municipal authorities, regional consortia, and federal bodies to develop coastal, mountain, and cultural tourism products across destinations such as Florianópolis, Balneário Camboriú, and Joinville. The office interfaces with national institutions and multilateral organizations to align state strategies with programs led by Ministry of Tourism (Brazil), Federal Government of Brazil, and international partners.
The agency traces roots to state-level initiatives in the late 20th century influenced by tourism planning trends from entities like Ministry of Tourism (Brazil), Instituto Brasileiro de Turismo (Embratur), and municipal administrations in Florianópolis, Blumenau, and Joinville. Early milestones paralleled events such as the development of Rodovia BR-101 corridor projects and the growth of festivals like Oktoberfest (Blumenau) and Festa do Pinhão (Lages), prompting institutional consolidation. Throughout the 1990s and 2000s, partnerships with organizations including Banco Nacional de Desenvolvimento Econômico e Social (BNDES), Serviço Brasileiro de Apoio às Micro e Pequenas Empresas (SEBRAE), and Sebrae Santa Catarina supported infrastructure and capacity-building. More recent reforms aligned the agency with environmental regulation frameworks of Instituto Chico Mendes de Conservação da Biodiversidade (ICMBio), coastal management under Instituto Brasileiro do Meio Ambiente e dos Recursos Naturais Renováveis (IBAMA), and heritage protection linked to Instituto do Patrimônio Histórico e Artístico Nacional (IPHAN).
The secretariat's internal structure mirrors public administration models found in state secretariats across Brazil. It comprises directorates responsible for strategy, regional coordination, product development, regulation, and promotion, interacting with municipal tourism departments in Florianópolis, Balneário Camboriú, Itajaí, Bombinhas, and Garopaba. Committees include stakeholders from trade associations such as Associação Brasileira da Indústria de Hotéis (ABIH), Associação Brasileira de Agências de Viagens (ABAV), and local chambers of commerce including Fecomércio Santa Catarina. Regulatory interfaces connect to state agencies like Secretaria de Estado do Desenvolvimento Econômico and federal bodies such as Ministry of Transport (Brazil), aviation authorities like Agência Nacional de Aviação Civil (ANAC), and customs and border agencies for international tourism flows.
The secretariat leads destination management, product diversification, quality certification, and capacity-building with partners like Hospitality Schools and certification bodies such as ISO accreditation units used by hotels in Balneário Camboriú and guesthouses in Praia do Rosa. It administers licensing coordination with state agencies, disaster response planning with Defesa Civil (Brazil), and public health protocols interacting with Ministry of Health (Brazil) and state health departments. Responsibilities extend to events support for international meetings like those organized through Convention Bureau networks, cultural programming at venues such as Museu Victor Meirelles, and promotion of natural attractions like Parque Estadual da Serra do Tabuleiro and Parque Nacional de São Joaquim.
Key programs include rural and ecotourism development in municipalities like Urubici and Bom Jardim da Serra, gastronomy circuits emphasizing regional cuisine from Joinville to Jaraguá do Sul, and coastal management projects in partnership with Fundação do Meio Ambiente (FATMA). Initiatives target sustainable certification programs modeled after international schemes promoted by World Tourism Organization and technical cooperation with United Nations Development Programme (UNDP) and World Bank projects. Marketing-driven initiatives collaborate with airlines such as LATAM Airlines and GOL Linhas Aéreas to increase connectivity to Hercílio Luz International Airport and regional airports like Navegantes–Ministro Victor Konder International Airport.
Promotion leverages trade fairs such as ABAV Expo and international tourism fairs in São Paulo and Foz do Iguaçu, and regional events including Festival de Dança de Joinville and Carnaval de Florianópolis. The secretariat works with media partners like Embratur and broadcasters covering tourism stories from RBS TV to Globo networks, and digital campaigns coordinated with platforms operated by Mercado Livre and search partnerships using technology firms. Collaboration extends to cruise promotion tied to Port of Itajaí operations, hotel associations such as SindHotel SC, and tourism observatories hosted by universities like Universidade Federal de Santa Catarina (UFSC) and Universidade do Estado de Santa Catarina (UDESC).
Funding derives from state appropriations approved by the Legislative Assembly of Santa Catarina, project-specific grants from federal sources such as Ministry of Tourism (Brazil), and investment credit lines from institutions like BNDES and private investors including hotel chains and tour operators. Revenue streams include taxation managed via state finance authorities, public–private partnership agreements with companies operating marinas and ports such as Port of Itajaí, and co-financing from international donors including Inter-American Development Bank (IDB) for infrastructure projects.
The secretariat maintains partnerships with municipal tourism offices in Florianópolis, Balneário Camboriú, Blumenau, and Joinville; private sector actors like ABIH and ABAV; civil society organizations including Instituto de Pesquisas e Planejamento Urbano de Florianópolis; and academic institutions such as UFSC and UDESC. It engages with federal entities like Embratur and Ministry of Tourism (Brazil), multilateral agencies including UNDP and IDB, and logistics partners such as Infraero and regional port authorities.
Performance indicators tracked by the secretariat and partner observatories at UFSC include visitor arrivals to Florianópolis, occupancy rates in Balneário Camboriú, and foreign arrivals via Hercílio Luz International Airport. Economic impact assessments reference data from IBGE and employment metrics in hospitality sectors reported to Ministério da Economia (Brazil). Sustainability indicators monitor protected areas like Parque Nacional de São Joaquim and coastal erosion metrics along Laguna (Santa Catarina) and Garopaba shores, informing policy adjustments with agencies such as IBAMA and ICMBio.
Category:Government of Santa Catarina