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| Saigon Exhibition and Convention Center | |
|---|---|
| Name | Saigon Exhibition and Convention Center |
| Native name | Trung tâm Triển lãm và Hội nghị Sài Gòn |
| Location | District 7, Ho Chi Minh City, Vietnam |
| Opened | 2011 |
Saigon Exhibition and Convention Center The Saigon Exhibition and Convention Center is a major events complex in District 7, Ho Chi Minh City, serving as a venue for international trade fairs, conventions, and cultural exhibitions. The center functions as a hub connecting Vietnam's commercial districts, regional organizations, and global partners from ASEAN, China, Japan, South Korea, and United States. It hosts conferences associated with institutions such as the World Trade Organization, United Nations, International Monetary Fund, and multinational corporations.
The complex sits near Phu My Hung, adjacent to the Crescent Mall and the Saigon South urban area, integrating with developments like Novaland, Vingroup, Sun Group, and Keppel Land. Its facilities cater to events ranging from International Telecommunication Union summits to Asian Development Bank forums and product launches by companies such as Samsung, Intel, Viettel, LG Electronics, and Panasonic. Regular attendees include delegations from European Union, United Kingdom, France, Germany, Switzerland, Netherlands, Italy, Spain, Sweden, and Denmark.
Construction began amid growth driven by post-Đổi Mới expansion and increased investment from entities like Mitsubishi Corporation, Toyota, Hyundai Motor Company, Coca-Cola, and PepsiCo. Early planning involved consultants linked to firms such as Aedas, Foster + Partners, Gensler, and Atkins. The opening coincided with international exhibitions including delegations from ASEAN Summit-related organizations, trade missions from China Council for the Promotion of International Trade, and exhibitions featuring brands like Sony, Apple Inc., Microsoft, and IBM. Over time the center hosted events tied to the Asia-Pacific Economic Cooperation framework, academic symposia with participants from Harvard University, Stanford University, National University of Singapore, and University of Tokyo, and cultural festivals organized by UNESCO and Asia Society.
The center's design incorporates features influenced by projects in Singapore, Hong Kong, Bangkok, Kuala Lumpur, and Shanghai, reflecting influences from architectural practices such as Zaha Hadid Architects and Norman Foster. Indoor exhibition halls support modular staging for companies including Bosch, Siemens, Schneider Electric, ABB Group, and Honeywell International. Meeting rooms and ballrooms suit conferences by World Bank, International Finance Corporation, OECD, World Health Organization, and Bill & Melinda Gates Foundation. The complex includes logistics areas used by freight carriers like DHL, FedEx, UPS, and Vietnam Airlines Cargo, plus support services from CBRE Group, JLL, Colliers International, and Savills.
Annual events include trade shows similar to China Import and Export Fair, technology expos akin to CES, automotive shows comparable to Geneva Motor Show, and garment fairs in the style of MAGIC Las Vegas. The venue has hosted product launches by Huawei, Xiaomi, Alibaba Group, Tencent, Lenovo, HP Inc., and Dell Technologies. It stages industry conferences for sectors represented by Vietnam Chamber of Commerce and Industry, American Chamber of Commerce in Vietnam, European Chamber of Commerce in Vietnam, and professional associations such as IEEE, ACM, Royal Institution affiliates, and Institute of Electrical and Electronics Engineers chapters. Cultural programs have featured collaborations with British Council, Goethe-Institut, Alliance Française, Japan Foundation, and touring exhibitions from museums like the British Museum and Musée du Louvre.
The center is accessible via arterial roads connecting to Nguyen Van Linh Boulevard, Pham Hung Road, and the Saigon River crossings toward District 1 and Tan Son Nhat International Airport. Public transport links interface with bus routes operated by Saigon Passenger Transport Company and shuttle services coordinated with airlines such as Vietnam Airlines, VietJet Air, Bamboo Airways, and international carriers like Cathay Pacific, Singapore Airlines, and Thai Airways International. Nearby infrastructure projects include mass transit proposals linked to Ho Chi Minh City Metro Line 4, feeder connections to Ben Thanh–Suoi Tien and proposed links to Ben Thanh Market and Phu My Bridge corridors.
Operational management employs partnerships with event organizers and professional service firms including MCI Group, Reed Exhibitions, Informa Markets, and GL Events. Security protocols align with standards set by organizations like Interpol and local enforcement agencies including Ho Chi Minh City Police Department, while health and safety procedures reference guidance from World Health Organization and Ministry of Health (Vietnam). Venue services contract with catering providers experienced with clients such as Marriott International, Hilton Worldwide, AccorHotels, Sheraton, and Ritz-Carlton brands for hospitality support.
The center contributes to trade promotion efforts involving Vietnam National Trade Fair & Advertising Company, attracts foreign direct investment from entities such as Samsung Electronics Vietnam, LG Display Vietnam, Intel Products Vietnam, and supports tourism marketed by Vietnam National Administration of Tourism and operators like Saigontourist. Cultural diplomacy initiatives have linked the venue to events by ASEAN Foundation, Asia-Europe Meeting, Friends of Vietnam Heritage, and international film festivals comparable to Cannes Film Festival satellites and regional film circuits. The complex influences urban development in District 7 and surrounding neighborhoods, interacting with real estate projects by CapitaLand, Keppel Corporation, and Frasers Property while shaping service industries represented by Vietnam Airlines, Vietnam Post, and banks including Vietcombank, VietinBank, Bank for Investment and Development of Vietnam.
Category:Buildings and structures in Ho Chi Minh City