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| RedeTV! | |
|---|---|
| Name | RedeTV! |
| Country | Brazil |
| Headquarters | São Paulo |
| Owner | Amilcare Dallevo Jr. |
| Launched | 1999 |
| Picture format | 1080i HDTV |
| Language | Portuguese |
RedeTV! is a Brazilian terrestrial television network headquartered in São Paulo. Launched in 1999 as a successor to several regional concessions, the network occupies a role in the Brazilian media landscape alongside Globo, SBT (Sistema Brasileiro de Televisão), RecordTV and Band (Rede Bandeirantes). RedeTV! broadcasts a mix of entertainment, news, sports and magazine programming aimed at urban audiences across the Brazilian states, using affiliates and cable carriage to reach national coverage.
RedeTV! emerged from the privatization and reorganization of regional concessionaires in the late 1990s, following regulatory changes overseen by the Brazilian Federal Government and the Anatel spectrum policies. Founders included investors from the Dallevo family and media entrepreneurs who previously worked with stations in São Paulo, Rio de Janeiro, Porto Alegre and Belo Horizonte. Early milestones included the acquisition of broadcast licenses formerly held by experimental and educational stations, the establishment of a flagship studio complex in Barueri, and the recruitment of presenters with experience at TV Globo, SBT (Sistema Brasileiro de Televisão), Rede Record and Band (Rede Bandeirantes). Throughout the 2000s and 2010s the network expanded its technical infrastructure with investments in digital terrestrial television standards derived from ISDB-Tb implementations adopted in Brazil and interactive services promoted after the World Cup 2014 and 2016 Summer Olympics.
The network's schedule has mixed genres including variety shows, talk shows, reality formats, comedy, entertainment news and imported series. Programming has featured presenters and performers with links to Silvio Santos, Faustão, Luciano Huck, Anitta-era pop culture, and production collaborators from independent companies that have worked with Globo Filmes and TV Cultura. Syndicated content has included licensed formats influenced by international franchises aired by Rede Globo and SBT (Sistema Brasileiro de Televisão), while original productions drew talent from Esporte Interativo and independent production houses in Rio de Janeiro and São Paulo. The network has also hosted late-night shows with personalities who previously appeared on RecordTV and cable channels such as Multishow and GloboNews.
News programming has been a strategic pillar, with bulletins and journalistic teams staffed by professionals who formerly worked at TV GloboNews, SBT Notícias and regional newsrooms in Minas Gerais and Bahia. Coverage includes national and international events, political reporting tied to the Presidency of Brazil and legislative developments at the Congresso Nacional (Brazil). The network has invested in field reporting for electoral cycles connected to the Supreme Federal Court (STF) decisions and major demonstrations in Brasília, often coordinating live links from correspondents who have backgrounds with Agência Brasil and private wire services. Journalistic criticism has referenced comparisons with legacy newsrooms such as Jornal Nacional and opinion programming seen on Jovem Pan News.
Sports broadcasting has ranged from coverage of regional football tournaments in Campeonato Paulista and Campeonato Carioca to international events aligned with rights holders and sublicensing agreements involving entities like CBF (Confederação Brasileira de Futebol), CONMEBOL, and private sports producers. The network has aired programs spotlighting athletes who competed in tournaments organized by FIFA and CONMEBOL Libertadores, and invested in studio analysis featuring commentators with experience at ESPN Brasil, Fox Sports Brasil and Sportv. It has also produced variety sports entertainment that intersects with celebrity culture linked to figures from Brasileirão clubs and Olympic competitors from Comitê Olímpico do Brasil.
Transmission occurs over digital terrestrial television using ISDB-Tb multiplexes in major markets including São Paulo (city), Rio de Janeiro (city), Belo Horizonte, Porto Alegre and Salvador, Bahia. National reach is augmented by carriage agreements with cable and satellite providers such as Sky Brasil, NET Serviços and regional cable operators, and through streaming arrangements with platforms inspired by services from Globoplay and international over-the-top providers. International distribution has targeted Portuguese-speaking diasporas via partnerships with international broadcasters and ethnic channels serving communities in Portugal, United States, and countries in Africa with significant Brazilian expatriate populations.
The network's on-air identity has emphasized vibrant graphics, music beds, and a youthful brand voice positioned against established rivals like Globo and SBT (Sistema Brasileiro de Televisão). Campaigns have featured celebrities and presenters drawn from television personalities with prior exposure on shows produced by TV Globo and independent production houses in São Paulo. Visual rebrands over the years aligned with high-definition transmission upgrades and studio relocations to facilities near production hubs used by companies collaborating with Grupo Globo affiliates and independent production firms.
The network has faced criticism regarding sensationalism, presenter conduct, and editorial lines compared against established outlets such as TV Globo and Folha de S.Paulo. Disputes over broadcast rights, talent contracts and defamation claims involved parties from RecordTV, SBT (Sistema Brasileiro de Televisão) and private producers. Regulatory scrutiny by Anatel and discussions in the Ministério Público Federal have arisen in contexts of licensing and compliance, while ratings competition with commercial broadcasters has led to public debates involving media analysts from institutions like Universidade de São Paulo and research groups that study Brazilian media markets.
Category:Television networks in Brazil