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| Quartiere EUR | |
|---|---|
| Name | EUR |
| Official name | Esposizione Universale Roma |
| Native name | EUR |
| Settlement type | Quartiere of Rome |
| Subdivision type | Country |
| Subdivision name | Italy |
| Subdivision type1 | Region |
| Subdivision name1 | Lazio |
| Subdivision type2 | Metropolitan City |
| Subdivision name2 | Rome |
| Established title | Planned |
| Established date | 1930s |
| Area total km2 | 14.91 |
| Population total | 38,000 |
| Population as of | 2020 |
| Timezone | CET |
| Utc offset | +1 |
Quartiere EUR Quartiere EUR is a major business and residential district in Rome originally conceived for a world's fair. It functions as a distinctive example of 20th‑century urban planning and monumental architecture, hosting corporate headquarters, museums, and public spaces. The district's development involved prominent figures, institutions, and projects that shaped Rome's modern identity.
EUR was conceived during the tenure of Benito Mussolini and the National Fascist Party as the site for the 1942 World's Fair. Planning involved architects such as Marcello Piacentini, Giovanni Guerrini, and Mario Romano, and was tied to projects like the Foro Italico and the renovation of Via dei Fori Imperiali. Construction accelerated in the late 1930s with buildings like the Palazzo della Civiltà Italiana and the Palazzo dei Congressi but was interrupted by World War II and the 1942 fair was canceled. Postwar adaptations saw EUR repurposed through initiatives by the Italian Republic and urban planners connected to the Istituto Nazionale di Urbanistica and local Comune di Roma authorities, linking the district to projects such as the 1960 Summer Olympics in Rome and later redevelopment schemes involving firms like ENI and ACEA. Contemporary renewal has engaged stakeholders including the European Investment Bank and the Fédération Internationale de Football Association in event hosting.
EUR's master plan reflects Rationalist and monumental aesthetics promoted by designers like Le Corbusier (in debates), Adalberto Libera, and Gino Severini's contemporaries. The orthogonal street grid culminates at the Palazzo della Civiltà Italiana and the Square Colosseo Quadrato, juxtaposed with green axes that connect to the PalaLottomatica and the Laghetto dell'EUR. Architectural typologies include Rationalist office blocks, Neoclassicism-inspired façades, and postwar modernist towers such as the Torre Eurosky and the Torre Europarco. Public spaces and monuments reference classical models like the Roman Forum and the Colosseum while employing materials associated with Italian Rationalism and the Novecento Italiano movement. Conservation efforts have involved the Soprintendenza Archeologia and cultural bodies such as the Ministero per i Beni e le Attività Culturali.
Key landmarks include the Palazzo della Civiltà Italiana, the Museo della Civiltà Romana complex (reimagined in several proposals), the PalaLottomatica arena, and the Lake of EUR. Institutional presences include corporate headquarters of Eni, regional offices of the Istituto Nazionale di Statistica and branches of Banca d'Italia and Telecom Italia. Cultural institutions and museums often collaborate with entities like the Musei Capitolini, the MAXXI, and the Fondazione MAXXI on exhibitions. Sports facilities have hosted events tied to organizations such as the Comitato Olimpico Nazionale Italiano and international competitions organized by bodies like UEFA and the International Olympic Committee.
EUR functions as a commercial hub hosting multinationals including ENI, Enel, TIM, and service centers for firms such as Assicurazioni Generali and Intesa Sanpaolo. Office parks and business districts attract investment funded by institutions like the European Investment Fund and private developers associated with groups such as Cassa Depositi e Prestiti. Retail corridors and shopping centers accommodate brands represented by companies like Coin, Ipercoop and international retailers operating through partners like Benetton Group. The zone's economy is linked to conference tourism, trade fairs organized by operators similar to Fiera Milano and event venues managed in collaboration with international promoters.
EUR is served by Rome's transit network including Roma Metro Line B, with stations such as Eur Fermi and Eur Magliana connecting to central nodes like Termini Station. Bus routes operated by ATAC (Rome) and regional rail links via Trenitalia integrate the district with the A90 ring road and arterial routes like Via Cristoforo Colombo. Recent mobility projects have involved the Metrebus ticketing system, bicycle-sharing schemes inspired by models like Bikemi, and discussions of expanded tram links akin to projects in Milano and Torino. Airport connections leverage shuttle services to Leonardo da Vinci–Fiumicino Airport and links to Ciampino–G. B. Pastine International Airport.
Residential sectors encompass neighborhoods such as Laurentino-adjacent quarters and developments around Viale Europa and Viale Shakespeare, combining apartment blocks, villas, and gated communities. Population dynamics reflect waves of postwar migration influenced by employers like ENI and state agencies including INPS and the Agenzia delle Entrate. Housing policy interventions by the Comune di Roma and social programs coordinated with the Regione Lazio have addressed affordability, while private developments involve firms like Beni Stabili S.p.A. and investment funds managed by DeA Capital. Educational institutions nearby include branches of universities such as the Università degli Studi Roma Tre and professional institutes tied to organizations like Cinecittà.
Cultural programming in the district features exhibitions, film festivals, and trade fairs organized with cultural bodies like the Archivio Centrale dello Stato and arts organizations similar to the Istituto Italiano di Cultura. Music and performance venues have hosted concerts promoted by agencies connected to SIAE and festivals comparable to those at the Auditorium Parco della Musica. Annual events such as design showcases and sports tournaments draw participants from federations like the Fédération Internationale de Volleyball and associations akin to Confcommercio. Public art and monuments are curated in collaboration with the Ministero della Cultura and private foundations including the Fondazione Roma.
Category:Rome Q. XXXII Europa