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Plan of Action for Cultural and Creative Industries

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Plan of Action for Cultural and Creative Industries
NamePlan of Action for Cultural and Creative Industries
TypePolicy framework
JurisdictionInternational
Adopted21st century
RelatedUNESCO, World Intellectual Property Organization, European Commission, United Nations Conference on Trade and Development

Plan of Action for Cultural and Creative Industries

The Plan of Action for Cultural and Creative Industries is a policy framework designed to coordinate interventions across cultural, artistic, heritage, and media sectors. It aligns multilateral agencies, national ministries, development banks, and private foundations to stimulate cultural production, heritage conservation, creative entrepreneurship, and cultural trade. The Plan connects international instruments, regional initiatives, and sectoral programs to address market access, intellectual property, cultural heritage, and digital transformation.

Background and Rationale

The Plan emerges from dialogues involving UNESCO, World Bank, European Commission, United Nations Conference on Trade and Development, World Intellectual Property Organization, Organisation for Economic Co-operation and Development, International Labour Organization, Inter-American Development Bank, African Union, Asia-Pacific Economic Cooperation, Commonwealth of Nations, European Cultural Foundation, British Council, Goethe-Institut, Institut Français, Instituto Cervantes, Japan Foundation, Korea Arts Management Service, Asian Cultural Council, Smithsonian Institution, Museum of Modern Art, British Museum, Louvre, Metropolitan Museum of Art, Rijksmuseum, Tate Modern, Guggenheim Museum, National Gallery, Getty Foundation, Ford Foundation, Rockefeller Foundation, Open Society Foundations, Bill & Melinda Gates Foundation, Asia-Europe Foundation, UN Economic and Social Council, Council of Europe, European Parliament, African Development Bank, Asian Development Bank, Inter-American Commission on Human Rights, International Centre for the Study of the Preservation and Restoration of Cultural Property, UN-Habitat, Creative Commons, IFPI, International Federation of Arts Councils and Culture Agencies to respond to shifts in cultural consumption exemplified by Netflix, Spotify, YouTube, Amazon Studios, Apple TV+, TikTok, Instagram, Facebook, Twitter, Google Arts & Culture, Deezer, Bandcamp, SoundCloud, and digital distribution models. It responds to crises referenced in reports by UNESCO Convention for the Safeguarding of the Intangible Cultural Heritage, Convention on the Protection of the World Cultural and Natural Heritage, Sustainable Development Goals, 2030 Agenda for Sustainable Development, Paris Agreement, Marrakesh Treaty, and lessons from COVID-19 pandemic disruptions to festivals such as Edinburgh Festival Fringe, Cannes Film Festival, Venice Biennale, Documenta, SXSW, Burning Man, Glastonbury Festival, Biennale di Venezia.

Objectives and Strategic Priorities

The Plan sets objectives that mirror priorities adopted by UNESCO World Report, UNCTAD Creative Economy Outlook, OECD Culture Shock, European Commission New European Agenda for Culture, African Union Agenda 2063, Asian Cultural Policy 2030, Inter-American Cultural Strategy, and strategic documents from British Council Strategy 2020, Smithsonian Strategic Plan, Getty Conservation Institute Strategic Directions, European Cultural Foundation Strategy. Strategic priorities include support for creative microenterprises linked to Small and Medium-sized Enterprises, cultural heritage protection aligned with ICOMOS, ICCROM, and ICOM, digital rights and intellectual property frameworks involving WIPO, IFPI, and Motion Picture Association, market access through World Trade Organization processes, cultural tourism interfaces with UN World Tourism Organization, inclusion policies referencing UN Human Rights Council recommendations, gender equality actions inspired by UN Women agendas, youth employment targets informed by ILO Youth Employment Network, and climate resilience plans consistent with Intergovernmental Panel on Climate Change findings.

Key Stakeholders and Governance

Governance structures convene stakeholders including multilateral organizations such as UNESCO, UNCTAD, WIPO, World Bank Group, International Monetary Fund, regional development banks like African Development Bank, Asian Development Bank, and Inter-American Development Bank; national bodies such as Ministry of Culture (France), National Endowment for the Arts, Ministry of Culture and Tourism (China), Ministry of Culture (Brazil), Ministry of Culture (India), cultural institutions including British Library, Bibliothèque nationale de France, Library of Congress, Vatican Library, National Archives (UK), National Gallery of Art (US), major festivals like Cannes Film Festival, Venice Film Festival, and representatives from unions and guilds such as International Confederation of Societies of Authors and Composers, Actors' Equity Association, Screen Actors Guild, Writers Guild of America, Musicians' Union. Private sector partners include Netflix, Amazon, Google, Apple, Meta Platforms, Spotify, Warner Music Group, Universal Music Group, Sony Music Entertainment, LVMH, Kering, Vivendi, philanthropic partners like Ford Foundation, Rockefeller Foundation, Andrew W. Mellon Foundation, and civil society networks such as Cultural Survival, IFACCA, Artists Space.

Policy Measures and Implementation Actions

Implementation actions combine regulatory, fiscal, and programmatic measures drawn from precedents set by European Union Creative Europe, Canada Cultural Policy, Australia Cultural Policy, Brazilian Audiovisual Law (Lei do Audiovisual), South African Cultural Policy, India National Cultural Policy, and instruments like Marrakesh Treaty adaptations, Berne Convention compliance, and TRIPS Agreement flexibilities. Measures include copyright reforms coordinated with WIPO, incentives similar to UK Film Tax Relief, Section 181-style provisions, public procurement policies modeled on Arts Council England grants, export promotion via UNCTAD creative economy programs, cultural mapping methods used by UNESCO Creative Cities Network, digital infrastructure investments referencing European Digital Strategy, disaster recovery funds following models by Getty Foundation and Prince Claus Fund, mobility schemes inspired by Erasmus+, and anti-piracy cooperation with Interpol and EUIPO.

Funding, Investment and Resource Mobilization

Financing mixes multilateral loans from World Bank Group, International Finance Corporation, grant funding from European Investment Bank, African Development Bank, philanthropic capital from Gates Foundation, Mellon Foundation, cultural bonds issued in line with examples from Heritage Lottery Fund, public–private partnerships with corporations like LVMH and Kering, impact investment vehicles referencing Rockefeller Foundation models, microcredit schemes modeled on Grameen Bank adaptations, crowdinvestment via platforms similar to Kickstarter, Patreon, and tax incentives patterned on Film Tax Credits (Canada), New Markets Tax Credit (US). Regional funds can be coordinated through European Cultural Foundation, Arab Fund for Arts and Culture, Africa50, and Asian Infrastructure Investment Bank mechanisms.

Capacity Building and Skills Development

Capacity programs draw on curricula and partnerships with institutions such as Royal College of Art, Juilliard School, Berklee College of Music, Beaux-Arts de Paris, Central Saint Martins, National School of Drama (India), Tate Modern training programs, and technical assistance from UNESCO Institute for Statistics, ILO, ILO Creative Economy Initiative, WIPO Academy, and UNCTAD eTrade for All. Initiatives cover entrepreneurship training inspired by Startup India, Scale-Up Accelerator models, digital literacy based on Google Digital Garage, copyright education via Creative Commons, cultural management fellowships patterned on Getty Leadership Institute, and vocational apprenticeships aligned with European Centre for the Development of Vocational Training examples.

Monitoring, Evaluation and Impact Assessment

Monitoring frameworks adapt indicators from UNESCO Institute for Statistics, UNCTAD Creative Economy Outlook, OECD Cultural Policy Toolkit, World Bank Culture and Development, Global Reporting Initiative, and Sustainable Development Goals targets. Evaluation employs methodologies used by RAND Corporation, World Bank Independent Evaluation Group, OECD Development Assistance Committee, and outcome measures referencing Gross Domestic Product-related cultural satellite accounts, employment data from International Labour Organization, trade statistics from World Trade Organization, tourism figures from UN World Tourism Organization, and wellbeing metrics informed by World Happiness Report analyses. Impact assessment includes case studies from Cannes Film Festival market impacts, heritage conservation outcomes as in Statue of Liberty restoration, and digital market transformations documented in Music streaming economics research.

Category:Cultural policy