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| Placar (magazine) | |
|---|---|
| Title | Placar |
| Frequency | Weekly (historically), Monthly (current) |
| Category | Sports magazine |
| Company | Editora Abril (historical), Grupo Abril, Empresa Folha (current ownership changes) |
| Firstdate | 1970 |
| Country | Brazil |
| Language | Portuguese |
Placar (magazine) is a Brazilian sports periodical established in 1970, focused primarily on association football and Brazilian sporting culture. It developed alongside major institutions such as Confederação Brasileira de Futebol and covered landmark events including the FIFA World Cup, Copa América, and regional tournaments like the Campeonato Brasileiro Série A. The magazine has intersected with figures and organizations such as Pelé, Zico, Garrincha, FIFA, CONMEBOL, and media groups like Editora Abril and Grupo Abril.
Launched during the military regime period that followed the 1964 Brazilian coup d'état, the magazine emerged in a media environment dominated by conglomerates such as O Globo and Folha de S.Paulo. Founders and early editors drew on journalistic practices established by outlets including Veja and Placar's competitors to build a weekly focused on football narratives, match reports, and investigative pieces about clubs like Flamengo, Corinthians, Palmeiras, São Paulo FC, and Grêmio. Coverage of international stars—Pelé, Diego Maradona, Johan Cruyff, Zico, Romário—helped cement its reputation. Over decades the title navigated ownership and format changes amid pressures from entities such as FIFA and broadcasters like Rede Globo. Shifts in publication frequency mirrored market trends seen at publishers like Grupo Abril and rivals including Grupo Folha.
The editorial line combined match analysis, feature reporting, and statistical content about competitions like the FIFA World Cup, UEFA Champions League, and Copa Libertadores. Profiles of athletes such as Ronaldo Nazário, Ronaldinho Gaúcho, Kaká, Neymar, Rivaldo, and coaches like Mário Zagallo, Telê Santana, Luiz Felipe Scolari shared pages with tactical breakdowns referencing clubs like Internacional, Vasco da Gama, Santos FC and institutions like CONMEBOL. Investigative journalism covered governance issues involving the Confederação Brasileira de Futebol and international organizations such as FIFA and broadcasters such as ESPN Brasil. Cultural pieces referenced artists and public figures like Chico Buarque, Glauber Rocha, Tom Jobim, and events including the 1970 FIFA World Cup and 1994 FIFA World Cup to situate football in Brazilian society.
At its peak as a weekly, circulation figures rivaled national titles and competed with magazines from publishers such as Editora Abril and Grupo Folha. Distribution networks included major retailers and newsstands across São Paulo, Rio de Janeiro, Belo Horizonte, Brasília, Porto Alegre and cities represented by clubs like Atlético Mineiro and Fluminense FC. The magazine adapted to shifts toward digital platforms paralleled by outlets like GloboEsporte.com and embraced subscription models similar to those at Veja and international sports periodicals such as France Football and Kicker. Changes in ownership and market consolidation influenced print runs amid the rise of broadcasters like Rede Bandeirantes and streaming services covering football.
The magazine encountered censorship pressures during the era following the 1964 Brazilian coup d'état, when coverage that intersected with political expression or criticism of institutions faced scrutiny from state actors and allies of entities such as Confederação Brasileira de Futebol. High-profile investigative pieces prompted reactions from clubs like Flamengo and administrators connected to FIFA; legal disputes involved prominent figures and organizations including coaches, presidents of clubs and sports administrators. Debates over player image rights led to conflicts with agencies and broadcasters such as TV Globo and sponsors tied to corporations like Petrobras and multinational advertisers. The publication also navigated controversies around reporting on incidents such as match-fixing allegations and disciplinary actions by bodies like the Brazilian Football Confederation.
Throughout its history the title featured journalists, columnists and editors who became influential in sports media, with contributors covering players and teams like Pelé, Zico, Ronaldo, Ronaldinho, Kaká, and clubs such as Corinthians, Flamengo, Santos FC, São Paulo FC. Editors and writers drew on traditions from publications including Veja and newspapers such as O Estado de S. Paulo and Folha de S.Paulo. Notable names associated with the magazine have included veteran sports reporters and commentators who later worked at broadcasters like Rede Globo, ESPN Brasil and newspapers such as Folha de S.Paulo.
The magazine received industry recognition for investigative reporting, photography and feature writing, competing in national journalism awards alongside outlets such as Folha de S.Paulo and O Globo. Photography and long-form pieces garnered praise in ceremonies that also honored broadcasters like Rede Globo and international bodies related to sports media. Editorial projects earned accolades from Brazilian journalism institutions and cultural organizations, reflecting influence comparable to magazines like Veja and international sport titles such as Sports Illustrated.
As a chronicler of Brazilian football, the magazine influenced how generations perceived athletes like Pelé, Garrincha, Zico, Ronaldo, and Neymar, and how clubs such as Flamengo, Corinthians, Palmeiras and Santos FC were narrated in popular culture. Its blend of reporting, photography and commentary shaped sports journalism practices applied in outlets like GloboEsporte.com and television programs on Rede Globo and ESPN Brasil. The publication's archives serve as reference material for historians, academics and documentarians researching events from the 1970 FIFA World Cup through contemporary tournaments, while its brand influenced merchandising, fan culture and media strategies employed by clubs and broadcasters.
Category:Sports magazines published in Brazil Category:Portuguese-language magazines Category:Magazines established in 1970