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| PRI Trade Show | |
|---|---|
| Name | PRI Trade Show |
| Genre | Trade show |
| Frequency | Annual |
| Location | Indianapolis, Indiana |
| Country | United States |
| First | 1988 |
| Organizer | Performance Racing Industry |
| Attendance | ~15,000 |
PRI Trade Show
The PRI Trade Show is an annual exposition organized by Performance Racing Industry that convenes suppliers, teams, manufacturers, and retailers from across the motorsports sector. It functions as a nexus where representatives from series, venues, sanctioning bodies, and technical suppliers converge to exhibit products, announce partnerships, and attend seminars. The event draws participants associated with automotive racing, motorcycle racing, karting, drag racing, road racing, oval racing, and associated aftermarket industries.
The show serves as a marketplace and meeting forum linking stakeholders such as Daytona International Speedway, Indianapolis Motor Speedway, NASCAR, IndyCar, SRO Motorsports Group, FIA, NHRA, MotoGP, World Rally Championship, IMSA, SCCA, USAC, ARCA Menards Series, Trans Am Series, Lucas Oil, Motul USA, Castrol, Royal Purple, Bridgestone, Hoosier Racing Tire, Michelin North America, Pirelli, Goodyear Tire and Rubber Company, Eibach, Bilstein, Ohlins, K&N Engineering, ARP (company), Cosworth, Magneti Marelli, Bosch, Honeywell, Garrett (turbocharger manufacturer), BorgWarner, AEM Performance Electronics, Holley Performance Products, MSD Ignition, Edelbrock, ARP, Wilwood Engineering, Sparco, OMP Racing, Simpson Performance Products, Bell Sports, Arai Helmet, Shoei, Stilo, Alpinestars, Motorsports Safety Foundation, HANS Device.
Founded by the organizers of Performance Racing Industry in 1988, the exposition expanded from regional gatherings to an international event frequented by companies associated with Formula One, Le Mans, 24 Hours of Le Mans, 24 Hours Nürburgring, Bathurst 1000, Isle of Man TT, Suzuka 8 Hours, Dakar Rally, Paris–Dakar Rally, and numerous national series. Over the decades it has paralleled developments involving Carroll Shelby, Roger Penske, Chip Ganassi, Tony Stewart, Richard Petty, Jimmie Johnson, Jeff Gordon, A. J. Foyt, Mario Andretti, Alain Prost, Ayrton Senna, Michael Schumacher, Sebastian Vettel, Lewis Hamilton, and Max Verstappen through exhibitor collaborations and celebrity appearances. The show adapted to shifts from carburation to electronic fuel injection and from leaded fuels to alternative fuels, reflecting technologies championed by entities such as Sunoco, ExxonMobil, Chevron, Shell plc, TotalEnergies, and Valvoline. Geographic moves, logistical scaling, and responses to economic cycles involved interactions with venues and organizations including Indiana Convention Center, Lucas Oil Stadium, Greater Columbus Convention Center, FIA World Motor Sport Council, United States Auto Club (USAC), and trade associations like SEMA.
Exhibitors present components, systems, and services spanning powertrain, chassis, aerodynamics, safety, electronics, and event support from firms such as Ford Motor Company, General Motors, Chrysler, Toyota, Honda, Nissan, Subaru, Mazda, Hyundai Motor Company, Kia Corporation, Tesla, Inc., Roush Yates Engines, Ilmor Engineering, Ilmor, Judd (engine manufacturer), Xtrac, Ricardo plc, ZF Friedrichshafen AG, Magneti Marelli, Denso, Delphi Technologies, Continental AG, Akebono Brake Industry, AP Racing, Dynojet Research, PTC (company), Snap-on, Mac Tools, Penske Racing Shocks, JRi Shocks, Motorsport.com, Racer Magazine, Autosport, Road & Track, Motor Trend, Car and Driver, Hot Rod Magazine, Hemmings Motor News, Classic Motorsports, RaceTech, Sway Control Systems, Data Acquisition Systems, MoTeC, Pi Research, AIM Sports, Racepak.
The event hosts technical clinics, marketing workshops, and regulatory briefings involving experts and institutions such as Society of Automotive Engineers (SAE International), IMechE, Institute of Electrical and Electronics Engineers, University of North Carolina at Charlotte, Clemson University, MIT, University of Michigan, Stanford University, Purdue University, Virginia Tech, Oxford Brookes University, Coventry University, University of Stuttgart, Fraunhofer Society, Argonne National Laboratory, Oak Ridge National Laboratory, National Renewable Energy Laboratory, National Motorsports Appeals Panel, SRO America, Fédération Internationale de l'Automobile (FIA), Federation Internationale de Motocyclisme, and training partners like NASCAR Technical Institute. Topics often cover aerodynamics, telemetry, composite fabrication, engine calibration, safety harness standards, fire suppression systems, and sponsorship activation with participation from Tony Stewart Racing, Team Penske, Hendrick Motorsports, Chip Ganassi Racing, Rahal Letterman Lanigan Racing, Andretti Autosport, Williams Racing, McLaren Racing, Red Bull Racing, and Aston Martin Cognizant Formula One Team.
Attendees include team owners, engineers, fabricators, buyers, and series officials from organizations like COTA, Laguna Seca, Road America, Watkins Glen International, Charlotte Motor Speedway, Bristol Motor Speedway, Talladega Superspeedway, and Pocono Raceway. The show generates hotel nights, catering revenue, and local taxes benefitting municipal authorities and hospitality partners including Indianapolis Convention and Visitors Association, Greater Indianapolis Chamber of Commerce, Marriott International, Hilton Worldwide, Hyatt Hotels Corporation, and transportation providers like Amtrak, Indianapolis International Airport, Delta Air Lines, American Airlines, United Airlines, Southwest Airlines.
Performance Racing Industry, the trade publisher and event organizer, administers governance with an advisory board composed of executives and technical leads from companies such as Holley, ARP, MSD Ignition, Comp Cams, Kuhl Racing, MAVTV, Speed Sport, Fox Sports, NBC Sports Group, ESPN, Motorsport Network, SRO Motorsports Group, and representatives from sanctioning bodies including NASCAR Competition, IndyCar Series, IMSA WeatherTech SportsCar Championship, and NHRA Camping World Drag Racing Series.
Major product launches and exhibit moments have come from manufacturers and teams like Toyota Gazoo Racing, Ferrari, Porsche AG, Lamborghini Squadra Corse, Aston Martin Racing, Ford Performance, Chevrolet Performance, Cadillac Racing, Mercedes-AMG, BMW M Motorsport, Alfa Romeo Racing, Renault Sport, Bentley Motorsport, Pagani Automobili, Koenigsegg Automotive AB, McLaren Automotive, Lotus Cars, RUF Automobile GmbH, Gordon Murray Automotive, and technology suppliers like Hewlett-Packard Enterprise, NVIDIA, Intel Corporation, ARM Holdings, Xilinx, and National Instruments announcing simulation, data logging, and ECU tools.
Category:Trade shows in the United States