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| NewBlueFX | |
|---|---|
| Name | NewBlueFX |
| Type | Private |
| Industry | Software |
| Founded | 2006 |
| Founder | Allen Block |
| Headquarters | Chicago, Illinois |
| Products | Video effects, titling, color correction, transitions, subsystems |
NewBlueFX NewBlueFX is a software company that develops video effects, titling, and post-production tools for broadcasters, filmmakers, and content creators. Its products serve professional and consumer markets, integrating with non-linear editing systems and live production workflows. The company’s toolkits have been used across television networks, film studios, and online platforms, and its development overlaps with major hardware and software vendors in the digital media industry.
Founded in 2006 by Allen Block, the company emerged during a period of rapid change in digital video marked by the rise of desktop editing and the transition from analog broadcasting. Early milestones include releases timed with major updates to Adobe Premiere Pro, Apple Final Cut Pro, and Avid Media Composer, and collaborations with companies such as Blackmagic Design, Grass Valley, and Sony Creative Software. The firm navigated industry shifts driven by adopters like YouTube, Hulu, and Netflix, and responded to codec and format transitions introduced by standards bodies such as SMPTE and organizations like IABM. Over time, leadership engaged with trade shows including NAB Show, IBC, and partnerships announced at events like CES.
Product lines have included titling and graphics packages, color correction suites, stabilization tools, and transition collections designed for integration with editors such as Adobe After Effects, DaVinci Resolve, and Sony Vegas Pro. Notable bundles have targeted markets represented by vendors like Microsoft and Apple Inc., and platforms deployed on Windows and macOS. The company offered plugins compatible with effects hosts including OpenFX adopters and legacy hosts used by broadcasters such as Ross Video and Vizrt. Specialized suites were marketed toward segments represented by organizations like CTV Television Network, BBC, and regional broadcasters.
The company’s software implements GPU-accelerated processing, real-time previews, and algorithms for chroma keying, motion tracking, and noise reduction. Technologies intersect with standards and implementations promoted by NVIDIA, Intel, and AMD for hardware acceleration, and leverage libraries and SDKs akin to those used by FFmpeg integrators. Features often parallel capabilities found in suites produced by The Foundry, Boris FX, and Red Giant (company), including layered compositing, alpha channel handling, and HDR grading support that align with workflows at studios such as Warner Bros., Paramount Pictures, and Universal Pictures.
NewBlueFX products are designed for plugin architectures and host applications, enabling interoperability with nonlinear editors used by post-production houses like Technicolor, Deluxe Entertainment Services Group, and broadcasters such as NBCUniversal and CBS Corporation. Compatibility matrices addressed codec support for formats standardized by groups such as ISO and hardware interfaces from manufacturers like AJA Video Systems and Blackmagic Design. Integration efforts included APIs and preset exchanges with ecosystem partners such as Adobe Systems, Apple Inc., and Autodesk for pipeline automation in facilities akin to those operated by Industrial Light & Magic.
The company employed a mixed licensing model with perpetual licenses, subscription plans, and volume licensing for enterprise customers including networks like Fox Broadcasting Company and post houses such as Mirror Post Production. Channel strategies involved resellers, OEM partnerships with hardware vendors like Matrox and Dell, and distribution through marketplaces similar to those run by Apple App Store and Microsoft Store. Pricing tiers targeted freelancers, small studios, and large broadcasters represented by entities like Sky Group and Discovery, Inc..
Reviews and industry commentary compared the company’s toolsets to products from Red Giant, Boris FX, and The Foundry, and users in freelance communities such as those on platforms like Vimeo and YouTube cited the plugins in tutorials and showreels. Professional use cases included broadcast graphics packages for networks like Fox News, title treatments for independent films screened at festivals such as Sundance Film Festival and Tribeca Film Festival, and corporate video productions for clients resembling IBM and Microsoft. Awards and recognition were discussed in trade journals similar to Broadcast Engineering and Videomaker.
The company’s corporate relationships spanned technology partners, reseller agreements, and collaborations with hardware manufacturers and software vendors. Partnerships involved integrations with companies such as Adobe Systems, Blackmagic Design, and Avid Technology, and channel relationships included resellers and systems integrators operating in regions covered by firms like NEP Group and Globecast. Strategic alliances addressed interoperability with standards bodies including SMPTE and industry consortia attended by representatives from studios like Sony Pictures and Walt Disney Studios.
Category:Companies established in 2006 Category:Software companies of the United States