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| Netflix Television | |
|---|---|
| Name | Netflix Television |
| Type | Subsidiary |
| Industry | Entertainment |
| Founded | 1997 |
| Founder | Reed Hastings, Marc Randolph |
| Headquarters | Los Gatos, California |
| Area served | Worldwide |
| Products | Streaming television, television production |
Netflix Television is the television division associated with the streaming service founded by Reed Hastings and Marc Randolph in 1997 in Los Gatos, California. It evolved from a DVD-by-mail service into a global streaming platform that commissions, produces, and distributes scripted and unscripted television content across multiple territories including the United States, United Kingdom, Canada, Mexico, Brazil, India, Japan, South Korea, Germany, and France. The organization interacts with major studios, talent agencies, and regulatory bodies such as the Federal Communications Commission, the British Board of Film Classification, and the European Commission while participating in festivals and markets including the Cannes Film Festival, Sundance Film Festival, and MIPCOM.
Netflix Television's origins trace to the company founded by Reed Hastings and Marc Randolph and the subscription shift initiated during the late 2000s streaming push influenced by technologies from firms like Apple Inc. and YouTube (service). Early programming strategies balanced licensed catalogs from HBO, Showtime, BBC, ITV (TV network), Channel 4, and AMC (TV channel) with original series investments modeled after international distributors such as Hulu and Amazon Prime Video (streaming service). Landmark originals such as House of Cards (U.S. TV series), Orange Is the New Black, and Stranger Things redefined distribution norms similar to shifts seen after the Television Without Pity era and the rise of prestige television traced to The Sopranos, The Wire, and Mad Men. Strategic acquisitions and partnerships involved entities like Millarworld, Shondaland, DreamWorks Animation, and Scanbox Entertainment while leadership changes echoed movements involving executives formerly from Sony Pictures Television, Warner Bros. Television, and Paramount Television.
The division's business model centers on subscription video on demand (SVOD) with tiered plans, advertising experiments comparable to models used by Hulu and Peacock (streaming service), and global licensing agreements with broadcasters including NBCUniversal, ViacomCBS, The Walt Disney Company, Sony Pictures Entertainment, and Lionsgate. Distribution leverages content delivery networks like Akamai Technologies and cloud infrastructure providers such as Amazon Web Services and Google Cloud Platform, while payment and regional compliance engage firms like Visa, Mastercard, Stripe (company), Dun & Bradstreet, and national regulators including the Canadian Radio-television and Telecommunications Commission and the Australian Communications and Media Authority. Revenue strategies include subscription revenue, advertising sales, merchandising linked to properties like Stranger Things (franchise), and tie-ins with retailers such as Hot Topic, Target Corporation, and Walmart.
Original programming ranges across genres with notable series developed by showrunners and production companies including Beau Willimon, Shonda Rhimes, The Duffer Brothers, Ryan Murphy, David Fincher, Gina Prince-Bythewood, Ava DuVernay, Noah Hawley, Vince Gilligan, Peter Morgan, Charlie Brooker, and Lena Dunham. Collaborations have included Millarworld adaptations from Mark Millar, animation partnerships with Nickelodeon, Adult Swim, and studios such as Illumination Entertainment and Studio Ghibli for distribution in select territories. Netflix Television has produced award-contending works that competed at the Primetime Emmy Awards, Golden Globe Awards, BAFTA Television Awards, Critics' Choice Television Awards, and the Screen Actors Guild Awards. Genres span dramas like The Crown (TV series), comedies like Arrested Development (season 4), documentaries like Making a Murderer, and limited series akin to When They See Us.
Netflix engages in rights negotiations with studios such as Warner Bros., Paramount Pictures, Metro-Goldwyn-Mayer, and 20th Century Fox for windowing deals, non-exclusive licensing, and first-run purchases for international markets. It has acquired companies and intellectual property like Millarworld and entered output deals with producers including Skydance Media, Endeavor Content, Anonymous Content, MRC (company), and Keshet International. Catalog licensing has involved historical libraries from CBS Television Distribution, NBCUniversal Television Distribution, Deutsche Grammophon archives for music documentaries, and regional arrangements with networks like Mega Channel (Greece) and SBS (Australia).
Production operations coordinate studios and facilities including Netflix Studios (Los Angeles), stages formerly used by Pinewood Studios, sound stages near Vancouver, and production hubs in Cape Town, Madrid, Mumbai, and Seoul. Technical investments include content encoding standards like HEVC, digital rights management with Widevine, streaming protocols such as MPEG-DASH and HLS, and recommendation algorithms leveraging research from academics at Stanford University, MIT, and University of California, Berkeley. Post-production partnerships involve companies like Technicolor, Deluxe Entertainment Services Group, Bandito Brothers, and color grading houses that serviced films like Roma (2018 film). Production finance strategies reference tax incentive programs from jurisdictions like Georgia (U.S. state), British Columbia, Spain, and New Zealand.
Netflix Television altered viewing habits globally, influencing censorship debates heard in forums such as the United Nations Human Rights Council and scholarly work at institutions like Oxford University, Harvard University, and Yale University. It reshaped awards circuits with entries at Emmys and Golden Globes, impacted advertising markets monitored by Nielsen Holdings, affected cinema windows considered by organizations like the Motion Picture Association, and driven tourism analogous to effects from Game of Thrones filming locations in Northern Ireland and Dubrovnik. Programs have inspired fan communities on platforms including Reddit (website), Twitter, Instagram, and TikTok (service) and spawned merchandise sold through Amazon (company) and specialty retailers.
Criticisms have addressed content moderation debated alongside European Commission policy, labor disputes involving unions like the Writers Guild of America and Screen Actors Guild‐American Federation of Television and Radio Artists, and data privacy questions examined by agencies such as the Federal Trade Commission. Other controversies include tax arrangements scrutinized by the OECD, disputes with theater chains represented by National Association of Theatre Owners, and reactions from public figures such as Pope Francis in response to specific titles. Debates over cultural representation referenced critiques from scholars at Columbia University and activist groups including Color Of Change.
Category:Television production companies