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| Music Victoria | |
|---|---|
| Name | Music Victoria |
| Founded | 2010 |
| Headquarters | Melbourne, Victoria |
| Region served | Victoria, Australia |
Music Victoria is an independent not-for-profit peak body representing the contemporary music sector in the Australian state of Victoria. It operates as an industry advocacy group, service provider and events organiser, engaging with artists, venues, promoters, festivals and cultural institutions. The organisation liaises with state and federal bodies, municipal councils, unions and media outlets to advance the interests of Victoria's music community.
Music Victoria was established in 2010 following consultations involving the City of Melbourne, Australian Recording Industry Association, Creative Victoria, and community stakeholders such as Local Government representatives and venue operators. Early milestones included work with the National Live Music Awards, collaboration with the Melbourne International Jazz Festival, and research drawn from reports produced by the Australia Council for the Arts and the Griffith Review. Over the 2010s the organisation engaged with artists who performed at Splendour in the Grass, Laneway Festival, Big Day Out, and St Kilda Festival while interacting with unions such as the Musicians' Union. Key historical interventions included responses to the 2014 changes to liquor licensing overseen by the Victorian Commission for Gambling and Liquor Regulation and contributions to inquiries led by the Victorian Parliament and panels convened by Infrastructure Victoria.
Governance structures have included a Board with representatives drawn from stakeholders such as venue owners from The Tote Hotel, festival directors from Beyond the Valley, artist managers associated with Mushroom Group and academic partners from institutions like the Victorian College of the Arts, Monash University and RMIT University. Executive leadership has engaged with government ministers including the Minister for Creative Industries and staff liaised with the offices of the Premier of Victoria. Operational partnerships have included collaboration with industry bodies such as Live Nation, Tweed River Regional Council counterparts, and advocacy groups including Australian Music Industry Network affiliates.
Initiatives run by the organisation have spanned mentoring programs connecting emerging artists with established acts who have toured with AC/DC, Kylie Minogue, Tame Impala, and managers from Frontier Touring Company. Development programs referenced best practice from institutions like the National Film and Sound Archive and training partners such as Music Victoria Schools programs with the Victorian Opera and Arts Centre Melbourne. Health and safety initiatives were informed by collaborations with WorkSafe Victoria and VicRoads when addressing touring logistics. Research programs produced data for policy submissions to bodies including the Australian Bureau of Statistics and the Productivity Commission.
The organisation administers high-profile recognition programs that intersect with the ARIA Music Awards, the National Live Music Awards, and local prize events such as the Herald Sun-sponsored showcases. Award ceremonies and showcases often feature artists who have appeared at Falls Festival, Woodford Folk Festival, WOMADelaide, and headline acts from labels such as Domino Recording Company and Sony Music Australia. Music Victoria's events have been staged at venues including Sidney Myer Music Bowl, The Corner Hotel, Forum Theatre, and in partnership with cultural festivals like Melbourne Festival.
Advocacy work has involved policy submissions to the Victorian Parliament Legislative Council and joint campaigns with Live Performance Australia and Screen Producers Australia on matters tied to venue acoustics, nightlife precincts, and portable long service leave schemes advocated by the Australian Council of Trade Unions. Impactful campaigns addressed noise regulation disputes with councils such as Yarra City Council and regulatory frameworks overseen by the Victorian Civil and Administrative Tribunal. The organisation contributed evidence to inquiries into the cultural sector alongside submissions from Creative Australia stakeholders and coordinated with broadcasters including ABC Radio and Triple R to amplify artist voices.
Funding streams have included project grants from Creative Victoria, program support from the Australia Council for the Arts, and sponsorships from corporate partners like Telstra and Commonwealth Bank. Partnership agreements have been struck with venues and festivals including Moomba Festival organisers, educational institutions such as Swinburne University of Technology, and philanthropic bodies exemplified by the Ian Potter Foundation. Emergency relief and recovery partnerships were coordinated during crises with agencies including the Department of Jobs, Precincts and Regions and the Victorian Department of Health.
Artists and industry figures who have been associated with Music Victoria initiatives include performers and alumni who later worked with or toured alongside acts such as Courtney Barnett, Nick Cave, Gotye, Paul Kelly, Jimmy Barnes, Sia, The Avalanches, King Gizzard & the Lizard Wizard, Courtney Love, The Temper Trap, Hilltop Hoods, Sarah Blasko, Eskimo Joe, Kasey Chambers, Rüfüs Du Sol, The Presets, Cleopatra Wong, Mark Ronson, Flume, Alison Wonderland, Kasey Chambers, The Cat Empire, Emma Donovan, Angus & Julia Stone, The Drones, and industry leaders from Mushroom Records, Hevy Management, and Chugg Entertainment.
Category:Music organisations based in Australia