Move, Inc.

Move, Inc.
Name	Move, Inc.
Type	Subsidiary
Industry	Real estate, Internet
Founded	1993
Founder	Lenny Goodman
Headquarters	Santa Clara, California, United States
Key people	David Doctorow (CEO)
Products	Realtor.com, ListHub, Doorsteps
Parent	News Corporation

Move, Inc. is an American real estate technology company that operates online real estate marketplaces and related services. Originating in the early 1990s, it developed digital listing platforms and aggregation services serving residential real estate professionals, consumers, and media companies. The company is known primarily for operating Realtor.com and for integrating services across listings syndication, analytics, and marketing.

History

Move, Inc. traces roots to a 1993 startup launched by Lenny Goodman in an era defined by the rise of Netscape Communications Corporation, the growth of Yahoo!, and the commercialization of the World Wide Web. In the late 1990s and early 2000s the company competed in a market alongside Zillow, Trulia, and regional portals such as Redfin and LoopNet. Strategic partnerships and acquisitions followed, bringing Move into commercial relationships with organizations including the National Association of REALTORS®, the New York Times Company, and later News Corporation. The 2014 acquisition by News Corporation integrated Move with media assets like The Wall Street Journal and Dow Jones & Company, positioning it against competitors such as Microsoft-backed and independent property portals. Throughout the 2010s Move expanded through acquisitions and product launches, navigating an industry shaped by mergers involving Realogy Holdings Corp., Apartment List, and consolidation trends exemplified by the NAR settlement (2020s) and regulatory scrutiny from entities such as the Federal Trade Commission.

Business Model and Services

Move operates a multi-sided platform connecting consumers, brokers, and advertisers through subscription and advertising revenue streams similar to models used by Amazon (company), Google LLC, and Facebook. Its primary online marketplace, Realtor.com, competes with Zillow Group and Redfin Corporation for traffic monetization, lead generation, and listings syndication. Services include paid placement and featured listing programs comparable to offerings from Trulia, lead management tools parallel to Homes.com, and data products used by brokerage firms like Compass (company) and Keller Williams Realty. Move licenses listing content via ListHub and partners with MLS organizations similar to Bright MLS, California Association of Realtors, and Miami Association of Realtors. The company also targets institutional customers—brokerages such as Coldwell Banker, Century 21, and Berkshire Hathaway HomeServices—with marketing, analytics, and CRM integrations influenced by software vendors like Salesforce and Oracle Corporation.

Products and Technology

Core products include Realtor.com, ListHub, and consumer-facing apps competing with mobile offerings from Zillow Group and mapping integrations akin to Google Maps. Move developed property search, market data, and valuation tools referencing methodologies comparable to automated valuation models used by CoreLogic and academic work from MIT and Stanford University on housing informatics. The company invested in API platforms and developer tools to integrate with MLS databases such as RealTracs, Northwest MLS, and syndication networks like RETS and RESO. Move's technology stack incorporated cloud services from providers such as Amazon Web Services and analytics frameworks inspired by enterprises like Palantir Technologies and Tableau Software for consumer insights and advertising metrics. Mobile development paralleled app strategies from Apple Inc. and Google LLC while privacy and data handling practices responded to standards influenced by legislation such as the California Consumer Privacy Act.

Corporate Structure and Leadership

Move functions as a subsidiary within the corporate portfolio of News Corporation and previously reported through operating units aligned with Dow Jones & Company. Executive leadership has included chief executives and officers with backgrounds spanning technology and media, reflecting talent pipelines similar to Rupert Murdoch-led media businesses and executives from companies like eBay and LinkedIn. Board composition typically features directors with experience at organizations such as BlackRock, Goldman Sachs, and major brokerage firms including Realogy. The company maintains relationships with regional MLS boards—Bright MLS, Chicago Association of REALTORS®, Miami Realtors—and industry groups like the National Association of REALTORS®.

Financial Performance

Move's revenue profile combines advertising, subscription, and lead-generation fees, producing financial results that investors compare with peers such as Zillow Group, Redfin Corporation, and media-backed platforms. As part of News Corporation's digital assets, its contributions have been discussed in earnings reports alongside Dow Jones publications. Performance indicators include unique visitors, listings inventory, and average revenue per user metrics akin to those tracked by technology companies including Comscore and SimilarWeb. Capital allocation and valuation debates have referenced transactions in the sector, such as acquisitions by Zillow Group and investments from private equity firms like Silver Lake Partners and KKR & Co. Inc..

Legal Issues and Controversies

Move has navigated legal and regulatory issues common to online marketplaces, including disputes over listings syndication, data licensing, and allegations related to competitive practices similar to cases involving Zillow Group and Trulia. The company has interacted with litigation and regulatory scrutiny associated with MLS rules and antitrust matters that also involved parties such as Realogy Holdings Corp. and the National Association of REALTORS®. Privacy concerns and data handling topics placed Move in conversations with consumer advocates and regulatory frameworks including the California Consumer Privacy Act and federal enforcement by the Federal Trade Commission. Competition for listings and placement has occasionally led to controversies paralleling debates in the industry involving StreetEasy and other metropolitan property portals.

Category:Real estate companies of the United States