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| Mexican Hotel Association | |
|---|---|
| Name | Mexican Hotel Association |
| Native name | Asociación Mexicana de Hoteles |
| Formation | 20th century |
| Type | Trade association |
| Headquarters | Mexico City |
| Region served | Mexico |
| Membership | Hotels, resorts, hospitality companies |
| Language | Spanish |
Mexican Hotel Association The Mexican Hotel Association is a national trade association representing hotels, resorts, and hospitality companies in Mexico. The association engages with stakeholders across the tourism sector, liaising with institutions such as Secretariat of Tourism (Mexico), regional chambers like the Confederation of National Chambers of Commerce, Services and Tourism and international bodies including the World Travel & Tourism Council, UN World Tourism Organization and Inter-American Development Bank. It participates in policy discussions involving actors such as Presidency of Mexico, State of Quintana Roo administrations, and municipal authorities in destinations like Cancún, Los Cabos and Puerto Vallarta.
The organization emerged amid mid‑20th century growth in Mexican tourism driven by projects like the development of Cancún and the expansion of airlines such as Aeroméxico and Avianca; early partners included hotel chains like Barceló Hotel Group, Grupo Posadas, and Hilton Hotels & Resorts. During the 1970s and 1980s it engaged with federal initiatives from the Instituto Nacional de Antropología e Historia on heritage sites and regional planning influenced by actors like Luis Echeverría Álvarez and José López Portillo. In the 1990s the association adapted to changes stemming from the North American Free Trade Agreement and integration with networks like Pacific Alliance, while collaborating with financial institutions such as Banco Nacional de México and development agencies like the World Bank. Recent decades saw interactions with multinational brands including Marriott International, Hyatt Hotels Corporation and Accor and regulatory debates involving agencies such as the Federal Consumer Attorney's Office (Mexico).
Membership comprises domestic and international entities including independent hotels, luxury resorts like those managed by Four Seasons Hotels and Resorts, boutique properties allied with Small Luxury Hotels of the World, and corporate groups such as Grupo Posadas and Grupo Presidente. Governance structures mirror models used by associations like the American Hotel & Lodging Association with boards often populated by executives from chains like Hilton Worldwide, IHG Hotels & Resorts and representatives from state tourism secretariats including the Secretariat of Tourism (Quintana Roo). The association interacts with suppliers and partners such as Coca‑Cola FEMSA, Grupo Modelo, and payment networks like Visa Inc. to represent a broad constituency across regions including Mexico City, Guadalajara, Monterrey and coastal zones like Baja California Sur.
It provides services including market research comparable to reports from Oxford Economics and consulting partnerships with firms like Deloitte and Ernst & Young (EY), offers benchmarking programs reminiscent of initiatives by STR, Inc. and publishes statistics used by bodies such as the Banco de México and the National Institute of Statistics and Geography (INEGI). The association facilitates supply chain coordination with companies such as Grupo Aeroportuario del Sureste (ASUR), labor relations involving unions like Sindicato Nacional de Trabajadores de la Secretaría de Turismo and risk management collaborations with insurers like AXA and Mapfre. It also operates marketing campaigns in coordination with organizations such as Visit Mexico and trade fairs like Fitur and WTM Latin America.
The association lobbies on regulatory matters alongside counterparts such as the Confederation of Industrial Chambers of the United Mexican States and engages in policy advocacy with executive organs including the Secretariat of Finance and Public Credit (Mexico) and legislative committees in the Congress of the Union (Mexico). It has influenced initiatives on taxation and incentives affecting stakeholders like Grupo Financiero BBVA México, infrastructure investments with entities like the National Infrastructure Fund (Mexico), and public‑private partnerships with development banks such as the Inter-American Development Bank. Internationally it represents Mexican hotel interests in forums including the World Travel & Tourism Council and the UN World Tourism Organization.
The association develops voluntary standards and certification schemes often aligned with programs like the EarthCheck and Green Key Global environmental benchmarks, and coordinates safety protocols compatible with guidance from World Health Organization and aviation partners such as Aeroméxico. It works with educational institutions like the National Autonomous University of Mexico and hospitality schools such as the Les Roches International School of Hotel Management for workforce certification, and with technical bodies such as the Mexican Association of Standards (ANCE) for electrical and construction compliance.
It organizes conferences, trade shows and workshops drawing exhibitors and delegates from groups like Marriott International, Accor, Grupo Posadas, and tourism boards such as Secretariat of Tourism (Mexico). Events have included panels with participation from analysts at Deloitte, PwC and academics from institutions like the Monterrey Institute of Technology and Higher Education, and partnerships with international fairs including IBTM World and regional summits hosted in destinations like Puebla, Oaxaca and Riviera Maya. The association also runs training programs tied to curricula at schools such as the University of Guadalajara.
Critiques have involved disputes over environmental impacts in destinations like Cancún and Puerto Vallarta, legal challenges engaging agencies such as the Federal Attorney for Environmental Protection (PROFEPA), labor conflicts involving unions and cases referencing labor law reforms in the Congress of the Union (Mexico). Controversies have arisen over incentives and tax exemptions debated with the Secretariat of Finance and Public Credit (Mexico), and conflicts with community groups and indigenous organizations in regions including Yucatán and Chiapas. Allegations around real estate development have prompted scrutiny from media outlets and civil society organizations such as Mexicans for Tourism Development and legal actions sometimes filed in courts within the Judiciary of Mexico.
Category:Hospitality industry in Mexico