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| Made in NY | |
|---|---|
| Name | Made in NY |
| Caption | Logo used by Made in NY |
| Formation | 2005 |
| Founder | Michael Bloomberg |
| Location | Brooklyn, Manhattan, New York City |
| Region served | New York City |
| Parent organization | Tribeca Film Festival; New York City Mayor's Office of Media and Entertainment |
Made in NY is a production and workforce development initiative established to promote film, television, and digital media production across New York City. Launched under the administration of Michael Bloomberg and managed through collaborations with the New York City Mayor's Office of Media and Entertainment and the Tribeca Film Festival, the program has aimed to retain and attract productions to Manhattan, Brooklyn, Queens, Staten Island, and the Bronx. It operates through incentives, training, studio partnerships, and community outreach that intersect with institutions such as New York University, Columbia University, and industry groups like the International Alliance of Theatrical Stage Employees.
Made in NY began in the mid-2000s as part of a broader municipal strategy drawing from precedents set by statewide incentives like the New York State Film Tax Credit and municipal efforts influenced by the Sundance Institute model for local cultural development. Early years involved coordination with governors and mayors, building on policies under Andrew Cuomo and the administration of Michael Bloomberg. The program expanded its scope through the 2010s with partnerships involving the Tribeca Film Festival, Mayor's Office of Media and Entertainment, and labor organizations including the Screen Actors Guild - American Federation of Television and Radio Artists and Directors Guild of America. Regional studio growth in Brooklyn Navy Yard and redevelopment projects tied to entities such as Forest City Ratner Companies helped to scale production capacity.
Made in NY operates workforce development and diversity initiatives similar to programs at institutions like Women in Film and National Black Film Festival. Core offerings include training academies patterned after models from New York Film Academy and apprenticeship programs aligning with International Brotherhood of Electrical Workers curricula. The initiative sponsors mentoring and career-placement services that collaborate with New York Public Library branches and community colleges such as LaGuardia Community College and City University of New York. Promotional branding support and location services function in tandem with the Mayor's Office of Media and Entertainment permitting office and soundstage coordination with private operators like Silvercup Studios and Kaufman Astoria Studios.
Economic assessments of the initiative reference fiscal analyses similar to reports by the New York State Department of Taxation and Finance and studies commissioned by the Motion Picture Association of America. The program complements the New York State Film Tax Credit and municipal fee waivers modeled on incentives used in jurisdictions like California and Georgia (U.S. state). Data cited by industry groups including the Independent Film & Television Alliance and labor unions such as the Teamsters suggest impacts on local employment, on-location spending in neighborhoods like Williamsburg, Brooklyn and Long Island City, and ancillary growth in hospitality linked to entities such as Consolidated Edison infrastructure projects. Critics and proponents reference comparative metrics from markets such as Vancouver and Atlanta.
Made in NY has formal and informal partnerships with festivals and cultural institutions including the Tribeca Film Festival, Sundance Film Festival affiliates, and the New York Film Festival. It collaborates with studios and service providers like Silvercup Studios, Kaufman Astoria Studios, Steiner Studios, and the Brooklyn Navy Yard Development Corporation. Labor partnerships include IATSE, SAG-AFTRA, AFM (American Federation of Musicians), and DGA. Educational and nonprofit partners range from New York University Tisch School of the Arts to community organizations such as Hot Bread Kitchen, which provide support services and job pipelines.
The initiative has been associated with high-profile productions that filmed in New York City, including projects connected to HBO, Netflix, NBC, and Paramount Pictures. Notable series and films with New York production histories include titles associated with companies like Warner Bros. and creators linked to Martin Scorsese, Woody Allen, and Spike Lee. Alumni networks include technicians and creatives who trained through the program and went on to work on productions for networks such as ABC, CBS, and streaming platforms like Amazon (company) and Hulu (service). Festivals and award institutions including the Academy Awards and Emmy Awards have recognized New York-shot works and personnel tied to the city’s production ecosystem.
Facilities central to the initiative encompass major studios and backlot operations such as Silvercup Studios in Long Island City, Kaufman Astoria Studios in Astoria, Steiner Studios in the Brooklyn Navy Yard, and smaller soundstage operators in Gowanus and Bushwick. Support services include post-production houses associated with companies like Technicolor, equipment rental firms comparable to Panavision, and casting agencies operating out of Manhattan districts near Chelsea and SoHo. Real estate developments and adaptive reuse projects involve developers and authorities such as Empire State Development and local community boards.
Critiques of the initiative echo debates involving the New York State Film Tax Credit and labor disputes seen in engagements with unions like IATSE and SAG-AFTRA. Controversies have included concerns about gentrification in neighborhoods like Williamsburg and DUMBO, disputes over incentives compared to budgetary priorities championed by politicians such as Bill de Blasio, and tensions between community stakeholders and large developers including Forest City Ratner Companies. Industry criticisms reference competitive dynamics with hubs like Atlanta and regulatory questions addressed in hearings involving representatives from the New York City Council and state legislators.
Category:Film production in New York City