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| MADE expo | |
|---|---|
| Name | MADE expo |
| Status | Active |
| Genre | Trade fair |
| Frequency | Biennial |
| Venue | Fiera Milano |
| Location | Milan |
| Country | Italy |
| First | 1962 |
| Organizer | MADE eventi s.r.l. |
MADE expo is a major Italian trade fair for construction, architecture, and building technologies held in Milan at Fiera Milano. It serves as a marketplace where manufacturers, designers, contractors, and public institutions converge to present products, exchange knowledge, and form partnerships that influence projects across Europe, Asia, and Africa. The event typically showcases building materials, engineering systems, digital design tools, and sustainability solutions that intersect with high-profile firms and academic centers.
MADE expo functions as a hub connecting manufacturers such as Techint, Pirelli, Salini Impregilo, and Italcementi with architectural practices like Stefano Boeri Architetti, Renzo Piano Building Workshop, Gae Aulenti's legacy firms, and engineering consultancies such as Arup and Mott MacDonald. It highlights collaborations among institutions like Politecnico di Milano, Università Iuav di Venezia, European Investment Bank, and European Commission directorates involved in urban development. Exhibits often integrate systems from suppliers such as Siemens, ABB, Schneider Electric, and Bosch alongside software from Autodesk, Trimble, Bentley Systems, Graphisoft, and Esri.
The fair originated in the early 1960s in postwar Italy when reconstruction and industrialization accelerated, influenced by entities like IRI and construction conglomerates including Impregilo. Over decades the exposition absorbed specialized shows that referenced events such as Expo 2015 and trends promoted by organizations like UNEP and UN-Habitat. Leadership changes involved partnerships with trade associations such as ANCE and chambers like Camera di Commercio di Milano, with venue shifts reflecting developments at Fiera Milano Rho and logistics from firms such as Deutsche Messe. Notable international moments involved delegations from countries including China, Brazil, Germany, and United States.
Typical programming encompasses sector pavilions for facades, materials, and systems featuring companies like Knauf, Rockwool, Saint-Gobain, Velux, and Marazzi Group; conferences led by figures from World Green Building Council, ICI-affiliated researchers, and policy-makers from bodies such as European Parliament committees. Live demonstrations have included robotics from KUKA, 3D printing by firms related to Apis Cor and Winsun, and BIM workshops hosted by buildingSMART International and software vendors Autodesk Revit, Bentley MicroStation, and Graphisoft ArchiCAD. Competitions and awards have been judged by panels with members from Royal Institute of British Architects, Ordine degli Architetti di Milano, and museums like Triennale Milano.
The fair is organized by a corporate entity and managed in cooperation with trade associations such as FederlegnoArredo, Confartigianato, and CNA; governance structures incorporate advisory boards including representatives from Politecnico di Milano, Università degli Studi di Milano, and professional bodies like Consiglio Nazionale degli Ingegneri. Partnerships extend to regional authorities such as Regione Lombardia and municipal offices of Comune di Milano. Sponsorship and certification relationships have involved testing institutes such as Istituto Giordano and CSI labs, as well as accreditation from entities like ISO-aligned auditors and standards organizations including CEN.
Attendance draws delegations from construction groups such as Salini Impregilo, Astaldi, and Ghella, contractors like Maeda Corporation for international ties, and procurement teams from public clients including representatives connected to Metropolitan City of Milan and Italian ministries. Economic impact assessments reference procurement deals, export leads coordinated with agencies like ICE (Italian Trade Agency), and trade mission outcomes involving embassies of France, Spain, Turkey, and India. Ancillary industries represented include logistics firms such as DHL, exhibition services like GL events, and hospitality partners from hotel chains like Starwood and NH Hotels.
The exposition has previewed facade systems by companies akin to Schüco and curtain wall innovations used in projects designed by Norman Foster and Santiago Calatrava; energy retrofitting solutions related to schemes like Italy’s national incentives referenced in legislation debated in Camera dei Deputati and Senato della Repubblica. Technological showcases have included modular construction methods from firms similar to Skanska and Laing O'Rourke, net-zero building prototypes influenced by BEPAS and projects connected to C40 Cities. Demonstrations of digital twins linked to initiatives by Siemens Digital Industries, GIS integrations referencing Esri ArcGIS, and additive manufacturing milestones comparable to Apis Cor have been featured.
The show routinely hosts national pavilions organized with trade bodies such as ICE and international trade promotion agencies like ITA, UK Trade & Investment, and Germany Trade & Invest. Collaborative programs have included memoranda with municipal partners from Dubai Municipality, delegations from Singapore, and technical cooperation with agencies such as JICA and USAID on resilience and infrastructure. Academic exchanges include institutions like ETH Zurich, Massachusetts Institute of Technology, Delft University of Technology, and TU München participating in seminars and joint research initiatives.