Journal of Marketing Science

Journal of Marketing Science
Title	Journal of Marketing Science
Discipline	Marketing

Journal of Marketing Science The Journal of Marketing Science is a peer-reviewed academic periodical publishing research at the intersection of Harvard University, Stanford University, University of Chicago, Massachusetts Institute of Technology, and other leading institutions. It serves scholars associated with Northwestern University, Columbia University, University of Pennsylvania, University of California, Berkeley, and practitioners linked to Procter & Gamble, Unilever, The Coca-Cola Company, PepsiCo seeking rigorous empirical and theoretical advances. Authors affiliated with London School of Economics, INSEAD, University of Cambridge, Oxford University, and National University of Singapore commonly contribute, and the journal is cited in literature alongside outlets such as Journal of Consumer Research, Marketing Science, Management Science, Strategic Management Journal.

Overview

The journal publishes original research spanning managerial, quantitative, and behavioral work by scholars from Yale University, Duke University, New York University, University of Michigan, and Carnegie Mellon University. Its remit overlaps with areas studied at Wharton School, Sloan School of Management, Judge Business School, Rotman School of Management, and research centers like NBER, RAND Corporation, Brookings Institution, and Kellogg School of Management. Articles often appeal to faculty who have taught at Columbia Business School, HEC Paris, IE Business School, Said Business School, and professionals from firms such as McKinsey & Company, Boston Consulting Group, Bain & Company.

History and Development

Founded amid debates that involved scholars from University of Wisconsin–Madison, University of Texas at Austin, Michigan State University, and Ohio State University, the journal evolved through editorial leadership drawn from University of Southern California, Arizona State University, Georgetown University, and Texas A&M University. Key moments include editorial symposia featuring contributors from American Marketing Association, Association for Consumer Research, European Marketing Academy, and conference tie-ins with Academy of Management and INFORMS. The journal’s development mirrors methodological shifts documented by researchers at Princeton University, Brown University, Cornell University, and Vanderbilt University.

Scope and Editorial Policy

The journal emphasizes empirical identification and theoretical clarity, attracting submissions from analysts trained at Columbia University, Harvard Business School, Stanford Graduate School of Business, and Berkeley Haas School of Business. Its policy framework references standards upheld by American Economic Association and cites practices seen in Nature, Science (journal), Proceedings of the National Academy of Sciences, and The Lancet regarding transparency and reproducibility. Topics span consumer behavior research with links to work from University of Washington, University of Illinois Urbana-Champaign, and firm strategy investigations akin to studies at London Business School, ESSEC Business School, and SDA Bocconi School of Management.

Abstracting and Indexing

The journal is indexed in major databases used by scholars at Clarivate, Elsevier, EBSCO, ProQuest, and Scopus. It appears in citation lists alongside publications from Thomson Reuters, Web of Science, SSRN, Google Scholar, and repositories maintained by National Institutes of Health collaborators and university libraries at Oxford Bodleian Library, Harvard Library, British Library, and Library of Congress.

Impact and Reception

Citations come from work produced by academics at UCLA, Penn State University, University of Toronto, McGill University, and policy analysts at Federal Reserve Board, International Monetary Fund, World Bank, and think tanks such as Pew Research Center. The journal’s articles are discussed in practitioner outlets associated with Harvard Business Review, MIT Sloan Management Review, Forbes, The Economist, and Financial Times and influence curricula at schools like IESE Business School, Melbourne Business School, Rotterdam School of Management, and Zurich University of Applied Sciences.

Notable Articles and Contributions

Landmark contributions include empirical methods advanced by scholars affiliated with Stanford University, Princeton University, University of Chicago Booth School of Business, and theoretical models from researchers at Northwestern Kellogg School, Wharton School, Columbia Business School, and Harvard Kennedy School. Highly cited pieces engage with work from Daniel Kahneman-related traditions represented by Princeton University colleagues, experimental designs popularized at University College London, field experiments associated with MIT, and econometric approaches refined at London School of Economics.

Editorial Board and Publication Process

The editorial board draws editors and associate editors from institutions including Harvard University, Stanford University, University of Chicago, Yale University, Columbia University, Duke University, Northwestern University, and University of California, Berkeley. Peer review practices align with standards championed by American Association for the Advancement of Science and editorial procedures similar to those at Nature Publishing Group, Elsevier, and Wiley-Blackwell. The submission pipeline parallels digital platforms used by ScholarOne, Editorial Manager, and indexing coordination with CrossRef and ORCID integrations.

Category:Marketing journals