Jon Miller (marketing executive)

Jon Miller (marketing executive)
Name	Jon Miller
Occupation	Marketing executive
Known for	Co-founder of Marketo, Engagio, and role at Demandbase

Jon Miller (marketing executive) is an American technology marketing executive and entrepreneur known for pioneering work in account-based marketing, demand generation, and marketing automation. He co-founded marketing technology companies that influenced practices at enterprise firms and startups, advised venture capital firms, and spoke at conferences internationally. Miller's career intersects with prominent Silicon Valley firms, venture capital investors, and academic institutions that train marketing leaders.

Early life and education

Miller grew up in the United States and completed undergraduate studies before pursuing graduate training that informed his career in technology and marketing. He has been associated with programs and institutions connected to the Stanford University ecosystem, which links to networks including Silicon Valley incubators and Y Combinator-adjacent communities. Miller studied principles that underpin modern digital marketing alongside contemporaries from Harvard Business School, Massachusetts Institute of Technology, and other leading programs in business and technology.

Early career and roles at Marketo

Miller began his career in product and marketing roles at enterprise software firms and internet companies, working alongside executives drawn from companies such as Oracle Corporation, Salesforce, Adobe Systems, and IBM. He co-founded Marketo in the late 2000s, serving as a founding marketing leader during its early growth phase, where he collaborated with investors from Sequoia Capital, Battery Ventures, and Ledbetter. At Marketo he helped design demand generation programs used by customers like Cisco Systems, VMware, and HP Inc., and engaged with channel partners including Accenture and Deloitte.

Co-founding and leadership at Engagio and Demandbase

After Marketo, Miller co-founded Engagio to focus on account-based marketing (ABM) solutions for sales and marketing teams, partnering with co-founders who had backgrounds at firms such as Adobe Systems and Eloqua. Engagio attracted capital from investors including Lightspeed Venture Partners and worked alongside platforms like Salesforce and Marketo to serve enterprise customers such as Microsoft, SAP, and Cisco Systems. Engagio later merged or aligned with Demandbase, where Miller took an executive leadership role driving integration with intent data providers like Bombora and analytics vendors like Tableau. At Demandbase he led initiatives that combined IP-based advertising, CRM integrations with Microsoft Dynamics 365, and account intelligence used by customers including Intel Corporation and VMware.

Major marketing contributions and thought leadership

Miller is credited with popularizing frameworks and metrics that shaped B2B marketing, publishing on topics aligned with practices from HubSpot, Oracle Marketing Cloud, and Adobe Experience Cloud. He co-developed methodologies for account-based marketing used by practitioners at firms such as Gartner, Forrester Research, and McKinsey & Company. Miller frequently presented at conferences including Dreamforce, SaaStr Annual, Content Marketing World, and events organized by Association of National Advertisers and Advertising Week, and contributed to dialog with academics at Northwestern University and University of Pennsylvania regarding sales and marketing alignment. His writing and presentations reference analytics approaches popularized in the tech community alongside leaders from Google, LinkedIn, and Facebook.

Awards, recognition, and board memberships

Miller has received recognition from industry publications and analyst firms, appearing in lists from Forbes, Inc. (magazine), and The Wall Street Journal for influence in marketing technology. He has served as an advisor or board member to startups backed by Andreessen Horowitz, Accel Partners, and Bessemer Venture Partners, and contributed expertise to nonprofit boards connected with entrepreneurship programs at Stanford University and University of California, Berkeley. His companies earned industry awards from organizations such as the MarTech Awards and Demand Gen Report.

Personal life and philanthropy

Outside of work, Miller has been involved in philanthropic and educational initiatives focusing on entrepreneurship, mentorship, and technology workforce development, collaborating with entities like Khan Academy, Code.org, and regional incubators in San Francisco Bay Area and Silicon Valley. He participates in speaking engagements and mentorship programs associated with Startup Grind, TechCrunch Disrupt, and university entrepreneurship centers, connecting investors, founders, and operators from networks that include Y Combinator and Techstars.

Category:American marketing executives Category:Technology company founders