JB Perrette

JB Perrette
Name	JB Perrette
Occupation	Media executive
Employer	Comcast Corporation
Title	President, Global Streaming and Networks, NBCUniversal; CEO, Comcast Ventures

JB Perrette is an American media executive known for leading streaming, distribution, and investment initiatives across television, film, technology, and digital media. He has held senior leadership roles at NBCUniversal and Comcast, directing corporate strategy for content distribution, direct-to-consumer platforms, venture investing, and technology partnerships. Perrette’s career spans work with major media conglomerates, streaming services, venture capital activities, and high-profile partnerships across entertainment, technology, and advertising sectors.

Early life and education

Perrette grew up in the United States and completed undergraduate and graduate studies relevant to business and media. He attended institutions that have produced leaders in Harvard Business School, Stanford University, Massachusetts Institute of Technology, Columbia University, and University of Pennsylvania networks, and pursued coursework and executive programs that intersect with media strategy, technology commercialization, and corporate finance. His early formative experiences included exposure to broadcasting, cable distribution, and digital startups during the formative expansion of Comcast Corporation, NBCUniversal, Time Warner, Walt Disney Company, and other media conglomerates.

Career

Perrette began his career in roles focused on content distribution, digital product development, and corporate strategy, working with executives across NBCUniversal, Comcast Corporation, Fox Broadcasting Company, ViacomCBS, and independent media companies. He advanced through positions that bridged traditional television distribution—such as partnerships with DirecTV, Dish Network, AT&T, and Verizon Communications—and emerging over-the-top services like Netflix, Hulu, Amazon Prime Video, and YouTube. His responsibilities encompassed negotiations with studios, carriage agreements with multichannel video programming distributors, and the commercialization of ad-supported and subscription streaming models involving partners such as The Walt Disney Company, Sony Pictures Entertainment, Warner Bros. Discovery, and Lionsgate.

Over time Perrette’s remit expanded into technology investment and corporate venturing, aligning Comcast’s strategic capital with startups and growth companies across digital advertising, cloud infrastructure, content production, and audience measurement. He has engaged with the venture ecosystem alongside firms and institutions including Sequoia Capital, Andreessen Horowitz, Accel Partners, Benchmark, and corporate venture arms of major studios and platforms. Perrette’s career reflects engagement with board governance, go-to-market planning, and scaling consumer-facing products in markets influenced by players like Apple Inc., Google, Facebook, Microsoft, and Roku.

Leadership at NBCUniversal/Comcast Ventures

In leadership roles at NBCUniversal and Comcast Ventures, Perrette oversaw global streaming strategy, network operations, distribution partnerships, and venture investment portfolios. He led cross-functional teams coordinating with content groups such as Universal Pictures, NBC, Telemundo, Bravo, and E!, while aligning distribution strategies with platforms including Peacock (streaming service), ad-tech partners, and international licensees like Sky Group, Canal+, and SkyShowtime. His responsibilities included negotiating carriage and advertising arrangements with cable operators, OTT platforms, and digital publishers, interfacing with measurement entities like Nielsen Holdings, Comscore, and Magid.

As head of Comcast Ventures, Perrette directed investments into areas intersecting media and technology, deploying capital and strategic support to ventures innovating in content creation, distribution, advertising technology, data science, and cloud services. He coordinated with corporate development teams at Altice USA, Charter Communications, IFS, and multinational partners to accelerate commercial partnerships and strategic exits, and worked on transactions involving mergers and acquisitions with counterparts from Apollo Global Management, The Carlyle Group, Silver Lake Partners, and KKR.

Major projects and initiatives

Perrette led initiatives to scale Peacock’s distribution and monetization, to expand global reach for NBCUniversal content, and to develop ad-supported and premium subscription businesses in concert with partners such as Roku, Samsung Electronics, LG Electronics, and major smart TV platforms. He oversaw programs to improve addressable advertising and measurement, collaborating with technology providers like The Trade Desk, Xandr, LiveRamp, and Oracle; creative and production partners including Endemol Shine Group, Fremantle, Netflix Studios, and independent production companies; and marketing alliances involving Walmart, Target Corporation, Amazon, and retail media networks.

Perrette also championed venture investments and incubations that supported content-tech startups, distribution innovations, and creator-economy platforms, driving workstreams that linked portfolio companies with NBCUniversal’s content groups and Comcast’s distribution channels. He participated in cross-industry coalitions addressing standards, piracy mitigation, and licensing frameworks with organizations such as Motion Picture Association, Independent Film & Television Alliance, and regional trade associations.

Board memberships and affiliations

Perrette has served on boards, advisory councils, and industry working groups spanning media, advertising, and technology. His affiliations include corporate governance roles and advisory positions with startups and growth companies, and participation in initiatives led by National Association of Broadcasters, Interactive Advertising Bureau, Consumer Technology Association, Digital Entertainment Group, and regional economic development organizations. He has collaborated with philanthropic and educational institutions such as Aspen Institute, Johns Hopkins University, Columbia Business School, and nonprofit organizations engaged in media literacy and workforce development.

Awards and recognition

Perrette has been recognized by industry publications and associations for leadership in streaming, corporate venturing, and media distribution. He has appeared in listings and features by outlets such as Variety (magazine), The Hollywood Reporter, Forbes, Bloomberg Businessweek, and Advertising Age for his work in scaling direct-to-consumer businesses, negotiating strategic alliances, and fostering corporate innovation. Industry honors have reflected contributions to digital transformation, partnerships, and investment outcomes across media and technology sectors.

Personal life and philanthropy

Perrette is private about his personal life while engaging publicly in philanthropy and civic initiatives related to arts funding, media education, and technology access. He supports charitable activities and nonprofit organizations addressing creative workforce training, digital inclusion, and cultural institutions, often collaborating with philanthropic arms of media companies and civic partners such as United Way, Arts Council USA, National Endowment for the Arts, and academic programs that prepare students for careers in media and technology.

Category:American media executives