Indonesian Tourism Board

Indonesian Tourism Board
Name	Indonesian Tourism Board
Native name	Badan Pariwisata Indonesia
Formed	2007
Headquarters	Jakarta, Indonesia

Indonesian Tourism Board is a national body tasked with promoting Indonesia as a tourist destination, coordinating destination marketing across provinces such as Bali, Yogyakarta, Jakarta, and East Nusa Tenggara. Founded amid debates involving institutions like the Ministry of Tourism and Creative Economy (Indonesia), the Board works with regional authorities including the Provincial Government of Bali and city administrations such as the Government of Jakarta. It interfaces with international organizations like the World Tourism Organization and multilateral forums including the Asia-Pacific Economic Cooperation.

History

The Board was established following policy discussions that involved figures from the House of Representatives (Indonesia) and ministry officials during administrations of presidents such as Susilo Bambang Yudhoyono and Joko Widodo. Its formation referenced comparative models like Tourism Australia and VisitBritain and occurred in the same era that saw initiatives from provincial agencies like Bali Tourism Board and municipal efforts in Surabaya. Early milestones included campaigns aligned with events such as the 2018 Asian Games and cooperative programs with the ASEAN Secretariat and the United Nations World Tourism Organization.

Organization and Governance

Governance structures reflect oversight by national bodies including the Ministry of Tourism and Creative Economy (Indonesia) and scrutiny from committees in the Dewan Perwakilan Rakyat. Leadership appointments have been reported in national media outlets that cover figures connected to the Cabinet of Indonesia and ministerial cabinets under presidents Joko Widodo and predecessors. The Board coordinates with provincial tourism offices such as the Bali Provincial Government, key city administrations like the Denpasar city government and regulatory agencies such as the Directorate General of Immigration (Indonesia) for visitor facilitation.

Objectives and Functions

Mandates include increasing arrivals to destinations like Bali, Lombok, Komodo National Park, Borobudur, and Raja Ampat, improving visitor experience at attractions such as Mount Bromo and Tana Toraja, and diversifying markets beyond traditional sources including Australia, China, Japan, and United States. Functions encompass destination branding similar to campaigns by VisitBritain and Tourism Australia, product development in concert with bodies like the Indonesian Chamber of Commerce and Industry and standards-setting with institutions such as the National Standardization Agency of Indonesia. The Board also liaises with event organizers for festivals like Bali Arts Festival and sports events akin to the MotoGP rounds held in Mandala Krida Stadium (when applicable).

Marketing and Promotion Campaigns

Major campaigns have drawn inspiration from international efforts by agencies such as Tourism New Zealand and VisitScotland. The Board has promoted thematic programs highlighting destinations like Bali, Komodo National Park, Mount Bromo, Ubud, and Lake Toba, while targeting markets in Singapore, Malaysia, Germany, France, and India. It collaborates with private-sector brands including major airlines like Garuda Indonesia and event platforms such as the International Tourism Bourse Berlin and ITB Asia. Promotional channels have included partnerships with broadcasters such as TVRI and digital platforms connected to companies like Google and Meta Platforms.

Programs and Initiatives

Programs address sustainable tourism in protected areas including Komodo National Park and Lorentz National Park, community-based tourism models in destinations like Tana Toraja and Raja Ampat, and creative economy linkages with hubs like Krakatoa Festival and craft clusters in Yogyakarta. Initiatives have targeted culinary tourism referencing sites such as Padang and Makassar, diving tourism certification near Bunaken, and heritage route development around Borobudur and Prambanan Temple Compounds. The Board has supported training undertaken with institutions like Universitas Gadjah Mada, Institut Pertanian Bogor, and vocational schools under the Ministry of Education, Culture, Research, and Technology (Indonesia).

Partnerships and International Relations

The Board engages multilaterally with the United Nations World Tourism Organization and regionally with ASEAN Tourism mechanisms, plus bilateral cooperation with national tourism bodies such as Tourism Australia, Japan National Tourism Organization, and Korea Tourism Organization. It works with airline partners like Garuda Indonesia and Singapore Airlines and cruise lines frequenting ports including Benoa Harbour and Belawan Port. Cultural exchanges involve institutions such as the National Museum of Indonesia and collaborations with festival organizers from Bali Arts Festival to international music events similar to Summer Sonic-style showcases.

Funding and Budgeting

Funding streams include allocations through ministries linked to national budgets approved by the Dewan Perwakilan Rakyat and supplemented by partnerships with private entities including corporations like Pertamina and state-owned enterprises such as Bank Mandiri. Budget planning aligns with fiscal cycles overseen by the Ministry of Finance (Indonesia) and auditing by institutions like the Audit Board of Indonesia. Revenue-support mechanisms have included co-financing for trade shows such as ITB Berlin and special funds for disaster recovery in tourist regions affected by events similar to the 2004 Indian Ocean earthquake and tsunami and volcanic eruptions impacting areas like Mount Merapi.

Category:Tourism in Indonesia Category:Organizations based in Jakarta