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Indian pop

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Indian pop
NameIndian pop
Stylistic originsBollywood music, Carnatic music, Hindustani music, Rock music, Disco, Hip hop music
Cultural originsLate 20th century India
InstrumentsTabla, Harmonium, Sitar, Electric guitar, Synthesizer
Popularity1980s–2000s in India, South Asia, Indian diaspora

Indian pop Indian pop emerged in late 20th-century India as a popular-music movement blending elements from Bollywood music, Carnatic music, Hindustani music, and Western genres such as Rock music, Disco and Hip hop music. Key centers included Mumbai, Delhi, Kolkata, and Chennai, and the scene intersected with institutions like All India Radio and labels such as T-Series (company) and Saregama. Artists often moved between film soundtracks and independent releases, interacting with festivals like Sunburn (festival) and awards like the Filmfare Awards.

History

The genre's roots trace to pre-independence recording activity around Gramophone Company of India and post-independence broadcast via All India Radio and shows on Doordarshan, followed by the cassette revolution associated with T-Series (company) and Tips Industries. The 1980s and 1990s saw commercial breakthroughs involving artists who worked alongside film composers such as R. D. Burman and A. R. Rahman, with independent albums released through labels like Saregama and distributors linked to Sony Music India. The arrival of satellite channels like MTV India and Channel V India catalyzed visibility, while events involving outlets such as Coke Studio-style collaborations influenced cross-border exchanges with Pakistan and the Bangladesh music industry.

Musical Characteristics and Influences

Musically the style combined melodic frameworks from Ragas associated with Carnatic music and Hindustani music with Western harmony from Jazz and Blues traditions, electric timbres from Rock music and production techniques used in Disco and Synth-pop. Rhythmic patterns drew on percussion idioms like the Tabla and Dholak, while arrangements employed Synthesizer patches, electric basslines akin to Funk and guitar techniques from artists influenced by The Beatles and Led Zeppelin. Lyricism often referenced poets and lyricists from traditions linked to Gulzar, Javed Akhtar, and regional writers associated with Bengali literature and Tamil literature.

Notable Artists and Bands

Prominent performers included solo singers and bands such as Alisha Chinai, Lucky Ali, Daler Mehndi, Adnan Sami, Colonial Cousins, Euphoria (band), Vishal–Shekhar, Coke Studio collaborators, and crossover figures like A. R. Rahman who bridged film and independent markets. Other influential names included Suneeta Rao, Zubeen Garg, Lesle Lewis, Hema Sardesai, Bappi Lahiri, Remo Fernandes, Shankar–Ehsaan–Loy, Anu Malik, Kumar Sanu, and bands from regional scenes such as Moheener Ghoraguli and Parikrama (band). Producers and label executives from T-Series (company), Tips Industries, Magnasound, and Sony Music India shaped careers through studio projects and marketing campaigns.

Industry and Commercialization

Commercial development relied on cassette proliferation via companies like T-Series (company) and retail networks in Chandni Chowk and metropolitan malls, while rights management involved players such as Saregama and international partners like Universal Music Group. Television channels including MTV India and Star Plus monetized music through sponsored shows, and music award circuits such as the Filmfare Awards and Zee Cine Awards conferred prestige. The rise of digital platforms, streaming services linked to YouTube and apps distributed by Google Play and Apple Music transformed revenue models, forcing adaptation by labels like Tips Industries and management firms representing artists.

Regional Variations

Regional adaptations flourished: Bengali scenes in Kolkata produced fusion acts tied to Bangla music and émigré networks across West Bengal and Bangladesh; Tamil Nadu's independent pop intersected with Chennai film music and composers such as Ilaiyaraaja; Punjabi pop developed its own commercial circuit around Punjab with artists like Daler Mehndi and labels operating from Ludhiana and Amritsar; Marathi, Kannada, Telugu and Malayalam variations drew on local literatures and classical lineages linked to figures across Maharashtra, Karnataka, Andhra Pradesh, and Kerala.

Media, Music Videos, and Visual Culture

Music videos became primary promotional tools on channels such as MTV India and Channel V India, employing directors and choreographers associated with Bollywood cinema and fashion houses supplying designers for shoots in Mumbai and London. Visual culture incorporated Bollywood aesthetics linked to choreography traditions from Prabhu Deva and cinematographers who worked across film and non-film projects, while magazines like The Times of India and outlets such as Rolling Stone India provided coverage. Concert circuits included venues like the Pragati Maidan and international tours targeting diasporic hubs in London, New York City, and Dubai.

In the 21st century, collaborations with international producers and artists from United Kingdom, United States, and Canada expanded reach, while streaming platforms associated with YouTube and Spotify enabled viral successes crossing diasporic networks spanning United Kingdom, United States, Middle East, and Southeast Asia. Recent trends include genre hybrids combining Hip hop music and electronic production, independent label ecosystems around Mumbai incubating new acts, and diaspora-driven festivals in cities like London and Toronto promoting cross-cultural exchange. Legacy institutions such as T-Series (company) and contemporary collectives continue shaping the global footprint of artists originating from India's plural musical environments.

Category:Indian music genres