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| Hochschule für Druck und Medien | |
|---|---|
| Name | Hochschule für Druck und Medien |
| Established | 1954 |
| Type | Public |
| City | Mainz |
| State | Rhineland-Palatinate |
| Country | Germany |
| Students | 1,400 (approx.) |
| Campus | Urban |
Hochschule für Druck und Medien
Hochschule für Druck und Medien is a German university of applied sciences specializing in printing, media and packaging technologies. The institution links practices from Bayer AG, BASF SE, Siemens AG, Deutsche Bahn, BMW, Volkswagen, Siemens Healthineers and Bosch with curricula that reflect standards set by European Commission, Bundesverband Druck und Medien, Deutscher Bundestag, Landtag of Rhineland-Palatinate and regional bodies. It serves students alongside partnerships with Johannes Gutenberg University Mainz, Technische Universität Darmstadt, University of Applied Sciences Mainz, Fraunhofer Society, and Max Planck Society.
The school's origins trace to vocational initiatives influenced by post‑war reconstruction efforts tied to Marshall Plan frameworks, industrial demands from firms such as Agfa-Gevaert, HeidelbergCement, Heidelberg Druckmaschinen, and policy shifts after the formation of the Federal Republic of Germany. It evolved through institutional reforms paralleling legislation like the German Higher Education Framework and accreditation procedures following directives associated with Bologna Process dialogues among European Higher Education Area members. Key milestones include curriculum expansions coincident with technological shifts propelled by collaborations with Canon, Epson, HP Inc., Xerox, Kodak, and research alignments influenced by Deutsche Forschungsgemeinschaft funding calls. Institutional development was shaped amid regional initiatives involving Rhineland-Palatinate Ministry of Education, municipal planning from City of Mainz, and workforce strategies linked to Bundesagentur für Arbeit employment trends.
The campus in Mainz hosts laboratories and workshops equipped with printing presses from manufacturers such as Heidelberger Druckmaschinen, Koenig & Bauer, and MAN Roland, color measurement tools from X-Rite, finishing equipment associated with Bobst Group, and digital proofing systems created by EFI. Facilities include media labs integrating software by Adobe Systems, Quark Inc., PTC, and hardware by Apple Inc., Dell Technologies, Lenovo Group, and network infrastructures tied to Deutsche Telekom. The library holds industry standards, archives, and collections referencing publications from Bertelsmann, Springer Nature, Walter de Gruyter, Elsevier, and historical print samples linked to Johannes Gutenberg. Student workshops feature packaging prototyping tools influenced by Tetra Pak, Sappi, Mondi Group, and sustainability pilots inspired by European Environment Agency guidelines and certification models from ISO bodies.
Programs cover applied science degrees, professional diplomas, and continuing education shaped by competency frameworks from European Qualifications Framework, with modules reflecting practices from DHL, Deutsche Post, UPS, Iggesund Paperboard, and Stora Enso. Course topics include print technology, media management, packaging engineering, and digital production incorporating case studies from Procter & Gamble, Unilever, Nestlé, L'Oréal, and Henkel. Collaborative teaching involves guest lectures and project modules with representatives from McKinsey & Company, Boston Consulting Group, Accenture, PwC, and KPMG. Exchange programs and double degrees are coordinated with partners like Politecnico di Milano, École nationale supérieure des arts et industries graphiques, Royal College of Art, University of the Arts London, and Shanghai Jiao Tong University.
Research portfolios emphasize materials science, colorimetry, print automation, and sustainable packaging with sponsored projects from European Union, Horizon 2020, Horizon Europe, BMWK, and industry contracts with Schneider Electric, ThyssenKrupp, Roche, and BASF. Applied research centers collaborate with Fraunhofer Institute for Production Technology, Fraunhofer Institute for Microstructure of Materials, Max Planck Institute for Polymer Research, and spinoffs interact with incubators such as EXIST and regional clusters including BioRN. Technology transfer activities include prototypes demonstrated at trade events like drupa, IFRA, FESPA, packaging innovations, and liaison with certification agencies like DIN Deutsches Institut für Normung. Research outputs target standards committees, working groups of CEN, and innovation consortia formed with SAP SE and Siemens Energy.
Student associations organize around student chapters affiliated with European Students' Union, international societies tied to Erasmus Student Network, and discipline clubs engaging with professional bodies VDI and VDMA. Extracurricular projects include student journals modeled on publications by Der Spiegel, Frankfurter Allgemeine Zeitung, Süddeutsche Zeitung, and broadcast collaborations with ZDF, ARD, Deutschlandradio. Competitions and hackathons connect students to challenges hosted by WorldSkills, Formula Student, iF Design Award juries, and startup contests run with partners like Startupbootcamp and Techstars. Campus services coordinate internships and placements with corporates such as Siemens Mobility, Deutsche Telekom AG, SAP, Infineon Technologies, and local SMEs supported by IHK networks.
Governance follows statutes aligned with state oversight from the Ministry of Science, Further Education and Culture (Rhineland-Palatinate), quality assurance guided by Akkreditierungsrat, and accreditation reviews reflecting criteria from European Quality Assurance Register for Higher Education. Boards include representatives from industry leaders such as Heidelberg Druckmaschinen, BASF SE, Bertelsmann, and academic partners including Johannes Gutenberg University Mainz and Technische Universität Darmstadt. Institutional strategy is influenced by frameworks from OECD policy dialogues, regional development agendas by Rhineland-Palatinate, and labor-market consultations involving Bundesagentur für Arbeit and employer federations like DIHK.