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| Haywood Mall | |
|---|---|
| Name | Haywood Mall |
| Location | Greenville, South Carolina, United States |
| Opening date | 1978 |
| Developer | Simon Property Group |
| Manager | Simon Property Group |
| Owner | Simon Property Group |
| Number of stores | ~170 |
| Floors | 1 (some anchors 2) |
| Anchors | Belk; Dillard's; JCPenney; Macy's |
Haywood Mall is a regional shopping center in Greenville, South Carolina that opened in 1978 and serves the Upstate South Carolina metropolitan area. The mall has been managed and developed by Simon Property Group and functions as a retail hub linking suburban communities, highway corridors such as Interstate 385 (South Carolina), and downtown Greenville County. It integrates national department stores, specialty retailers, and entertainment tenants to attract shoppers from nearby municipalities including Spartanburg, South Carolina, Greer, South Carolina, and Mauldin, South Carolina.
Haywood Mall was conceived during the late 1970s expansion of enclosed malls in the United States, contemporaneous with projects by developers like Taubman Centers and Crown American. Initial anchors included regional chains such as Belk and national retailers like JCPenney. The center experienced tenant turnovers influenced by broader retail shifts that affected brands such as Sears and Kmart during the 1990s and 2000s. Ownership transitions and renovation cycles mirrored trends at properties owned by Simon Property Group and competitors like General Growth Properties; capital improvements were made to respond to competition from open-air centers such as The Shops at Greenridge and lifestyle centers proximate to Pelham Road. Haywood Mall adapted through phases including food court reconfiguration, cinema introductions aligned with operators like Regal Cinemas, and anchor reassignments following mergers involving chains such as Federated Department Stores.
The mall is a single-level enclosed structure with anchor-specific multi-level footprints, reflecting design practices similar to centers by architects who worked on projects for Dillard's and Macy's. Interiors emphasize a central concourse with radial corridors linking anchor stores, a food court area, and a movie theater, paralleling typologies seen in developments by Ellerbe Becket and firms associated with suburban retail planning. Exterior facades combine masonry, glass storefronts, and canopies to complement adjacent surface parking and landscaped setback areas along Haywood Road (South Carolina). Renovations incorporated modern lighting and wayfinding inspired by national standards promulgated by industry groups such as the International Council of Shopping Centers.
Key full-line anchors historically and presently include Belk, Dillard's, JCPenney, and at times Macy's divisions resulting from consolidations by Federated Department Stores and May Department Stores Company. The tenant mix integrates national specialty retailers like Apple Inc. authorized resellers, Victoria's Secret, Foot Locker, and Pandora (company), alongside service providers such as AT&T stores and regional retailers operating in the Upstate South Carolina market. Entertainment and dining tenants have included brands associated with Regal Cinemas, casual chains comparable to Panera Bread and Chick-fil-A, and local restaurateurs drawing customers from Greenville County School District 1 catchment areas. Pop-up concepts and seasonal tenants reflect strategies used by centers hosting brands promoted through platforms like Shopify and franchisors such as Franchise Times.
Haywood Mall functions as a significant employer in Greenville County, generating retail, security, maintenance, and managerial jobs similar to other large regional centers documented in studies by Bureau of Labor Statistics and economic development agencies such as Upstate SC Alliance. The mall captures sales tax revenue important to City of Greenville and county budgets and influences nearby commercial corridors along Laurens Road (South Carolina). Its presence affects property values and retail trade flows between Greenville and surrounding municipalities including Taylors, South Carolina and Mauldin, South Carolina, and it figures in regional planning efforts coordinated with entities like the Piedmont Interstate Metropolitan Planning Organization. Competitive dynamics involve e-commerce platforms such as Amazon (company) and experiential retail trends promoted by companies like Nordstrom (company).
Haywood Mall hosts community-oriented programs including seasonal events, charity drives in partnership with organizations like United Way of Greenville County, and promotional activities coordinated with chambers of commerce such as the Greenville Chamber of Commerce. The property has served as a venue for civic outreach, voter registration drives aligned with Greenville County Elections initiatives, and holiday exhibitions that mirror practices at malls across markets influenced by retail marketing firms and local tourism bureaus such as Visit South Carolina. Collaborations with educational institutions, including recruitment fairs tied to Greenville Technical College, and pop-up marketplaces featuring artisans associated with regional craft networks have been part of its engagement mix.
Haywood Mall is accessible via major roadways including Interstate 385 (South Carolina) and U.S. Route 276 with extensive surface parking and designated ride-share and taxi zones. Transit connections include routes operated by Greenlink (Greenville Transit Authority), providing service between the mall, downtown Greenville and suburban nodes. Proximity to Greenville–Spartanburg International Airport supports visitor access from broader catchment areas, while pedestrian and bicycle access improvements reflect municipal investments similar to projects funded through Federal Transit Administration programs.
Category:Shopping malls in South Carolina Category:Buildings and structures in Greenville, South Carolina