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| Hannoveraner Messe | |
|---|---|
| Name | Hannoveraner Messe |
| Native name | Hannoveraner Messe |
| Genre | Trade fair |
| Frequency | Annual |
| Venue | Hannover Exhibition Grounds |
| Location | Hannover, Lower Saxony |
| Country | Germany |
| First | 20th century |
| Organizer | Deutsche Messe AG |
| Attendance | Hundreds of thousands |
Hannoveraner Messe is a major international trade fair held annually at the Hannover Exhibition Grounds in Hannover, Lower Saxony, Germany. The event attracts exhibitors and visitors from across Europe, Asia, North America, Africa, and Oceania, hosting delegations from governments, corporations, research institutes, and trade associations. It serves as a platform for corporations, start-ups, chambers of commerce, consulates, and industry consortia to launch products, announce partnerships, and negotiate contracts.
Hannoveraner Messe brings together exhibitors from sectors represented by organizations such as Siemens, Bosch, General Electric, ABB Group, and Schneider Electric, while hosting national pavilions from Germany, United States, China, Japan, South Korea, India, United Kingdom, France, Italy, and Brazil. The fair includes themed halls for automation by companies including Rockwell Automation and Fanuc, renewable energy displays by Vestas and Siemens Gamesa, digitalization showcases featuring SAP, Microsoft, and IBM, and logistics exhibits from DHL Group, Kuehne + Nagel, and DB Schenker. Research institutions such as Fraunhofer Society, Max Planck Society, and Helmholtz Association frequently present applied research alongside university technology transfer offices like RWTH Aachen University and Technische Universität München. Financial institutions such as Deutsche Bank, Commerzbank, and Goldman Sachs participate in investment forums, while trade associations like VDA and BDI contribute policy panels.
Early iterations drew visitors parallel to industrial gatherings such as the Hannover Messe lineage and contemporaneous expositions like the World Expo and Cologne Trade Fair. Postwar reconstruction saw involvement from industrial conglomerates including ThyssenKrupp and Krupp and later from electronics firms such as Siemens AG and Philips. Throughout the Cold War era, delegations from Federal Republic of Germany and export-oriented firms engaged with partners from United States Department of Commerce delegations, Japan External Trade Organization, and China Council for the Promotion of International Trade. The fair adapted to globalization trends alongside events like the CeBIT and collaborated with multinational alliances such as European Union industrial initiatives, G7 and G20 business summits, and bilateral trade missions from Embassy of the United States, Berlin and Consulate General of Japan, Düsseldorf.
The Hannover Exhibition Grounds, managed by Deutsche Messe AG, feature multiple halls, conference centers, and the historic Exhibition Hall 13 architecture. Infrastructure projects linked to the site include transport links from Hannover Hauptbahnhof, connections to Frankfurt Airport, and access via the A2 motorway and A7 motorway. Onsite services incorporate logistics partners like DB Cargo, security coordination with Bundespolizei, and technical support from firms such as Kärcher and Siemens Mobility. Accommodation networks span hotel groups including Hilton, Marriott International, AccorHotels, and regional providers coordinated with the Hannover Region tourism office. Convention scheduling integrates platforms like Eventbrite and Cvent and aligns with standards from International Association of Exhibitions and Events.
Exhibit sectors span industrial automation, power generation, information technology, robotics, additive manufacturing, and industrial services. Robotics exhibitors include KUKA, Yaskawa Electric Corporation, and Boston Dynamics; additive manufacturing contributors include EOS GmbH and 3D Systems; power technology features Siemens Energy, GE Power, and Mitsubishi Heavy Industries. Digitalization and software booths highlight Oracle Corporation, SAP SE, Cisco Systems, and Siemens Digital Industries Software; cybersecurity firms such as Kaspersky Lab and Palo Alto Networks present solutions for industrial control systems. Renewable energy hallways feature SolarWorld, First Solar, Enel Green Power, and battery innovators like Tesla, Inc. and CATL. Logistics and supply chain displays include DHL Express, Maersk, UPS, and DB Schenker with automation suppliers like Dematic and SSI Schaefer.
Attendance figures involve delegations from multinational corporations, small and medium-sized enterprises represented by IHK Hannover, and governmental trade offices including Germany Trade and Invest and UK Department for International Trade. Economic impact assessments reference analyses by Bundesbank and regional development agencies such as Niedersächsisches Ministerium für Wirtschaft and Hannover Region authorities. Visitor composition often includes procurement officers from firms like BASF, Volkswagen, Deutsche Bahn, and Airbus; procurement and sourcing missions from European Commission delegations; and venture capital presence from firms including Sequoia Capital and Accel Partners.
The fair is organized by Deutsche Messe AG with advisory input from industry bodies such as VDE, VDMA, ZVEI, and BITKOM. Governance includes coordination with municipal authorities from City of Hannover, regulatory consultations with European Commission, and collaboration with chambers including International Chamber of Commerce. Sponsorship and partnerships have included multinational sponsors like Siemens, Bosch Rexroth, Michelin, and Bayer AG. Management practices adopt standards from ISO frameworks and engage consultancy services from McKinsey & Company, Boston Consulting Group, and PwC for strategy and operational planning.
Historic product launches and demonstrations have featured prototypes from Daimler AG, BMW, and Audi alongside industrial robotics breakthroughs by KUKA and ABB. Innovations in digital manufacturing presented technologies from Siemens NX, Autodesk, and Dassault Systèmes and research collaborations involving Fraunhofer ILT and Max Planck Institute for Intelligent Systems. Policy dialogues have included panels with representatives from European Commission President, Bundeskanzleramt delegations, and ministers from Bundeswirtschaftsminister offices. Start-up competitions and accelerator showcases have attracted investors from Y Combinator alumni, corporate venture arms like BMW i Ventures, and accelerator programs such as Techstars and Plug and Play Tech Center.