Gett

Gett
Юкатан · CC BY-SA 3.0 · source
Name	Gett
Type	Private
Industry	Transportation
Founded	2010
Founder	Daniel Rabinovitch; Roi More; Shahar Waiser
Headquarters	London, United Kingdom; Tel Aviv, Israel
Area served	Global (focus: United Kingdom, Israel, United States)
Services	Ride-hailing, corporate ground transportation, logistics

Gett Gett is a global ride-hailing and corporate mobility company founded in 2010 by Daniel Rabinovitch, Roi More, and Shahar Waiser. The company operates in major urban markets and provides services to corporate clients, partnering with fleets and drivers while competing with multinational platforms. Gett has pursued strategic alliances, fundraising rounds, and regional divestitures while facing regulatory, labor, and competitive challenges.

History

Gett was founded in 2010 in Tel Aviv by Daniel Rabinovitch, Roi More, and Shahar Waiser amid the expansion of app-based transportation pioneered by companies such as Uber Technologies, Lyft, and Didi Chuxing. Early expansion targeted markets in Europe and Israel, leveraging partnerships with local taxi associations like London Taxi Company and integrating with municipal frameworks such as those in Tel Aviv-Yafo and Greater London. In 2017 Gett consolidated its operations, selling parts of its consumer business in the United States to focus on corporate clients and strategic markets, a move comparable to divestments by Yandex Taxi and Grab (company). Leadership changes and board appointments echoed governance patterns seen at technology companies like WeWork and Deliveroo, while negotiations with investors mirrored processes used by SoftBank Group and Tiger Global Management.

Services and technology

Gett provides ride-hailing, corporate ground transportation, and logistics services, integrating with enterprise platforms such as SAP SE, Oracle Corporation, Concur Technologies, and Amadeus IT Group. The platform connects corporate travel managers, procurement teams, and chauffeur services, similar to offerings from Uber for Business and SAP Concur. Gett's mobile applications run on iOS and Android and incorporate mapping and routing technologies comparable to Google Maps, HERE Technologies, and TomTom. For payments and invoicing Gett integrates with financial software from Xero, QuickBooks, and SAP Financials while leveraging identity and authentication services used by Okta and Auth0. Fleet management tools echo solutions from Verizon Connect and Teletrac Navman.

Business model and operations

Gett's business model centers on corporate contracts, subscription services, and commission-based fares, paralleling revenue structures of Uber Technologies and Lyft, Inc.. The company operates driver partnerships and white-label fleet relationships similar to arrangements used by Cabify and Bolt (company). Operationally, Gett manages marketplaces, dynamic pricing, and enterprise procurement workflows, intersecting with procurement platforms like Coupa and Ariba. Its governance and compliance programs interact with regulatory agencies such as Transport for London, Ministry of Transport (Israel), and municipal licensing authorities in markets like New York City and Moscow.

Market presence and competition

Gett has focused on the United Kingdom, Israel, and selected European markets while reducing consumer operations in the United States, positioning itself against competitors including Uber Technologies, Bolt (company), Cabify, Lyft, Inc., and regional players like Ola Cabs and Didi Chuxing. The company has pursued corporate client acquisition strategies similar to SAP Concur partnerships and competed for accounts with multinational corporations headquartered in London, New York City, and Tel Aviv-Yafo. Market dynamics reflect platform competition seen in sectors involving Amazon (company), Google LLC, and Microsoft Corporation where scale, regulatory compliance, and enterprise integrations drive adoption.

Funding and financial performance

Gett's funding history includes rounds and investors comparable to those participating in technology financing like Venture capitalists associated with Insight Partners, Bessemer Venture Partners, and sovereign actors such as Russian Direct Investment Fund in similar deals. The company explored public and private financing strategies reminiscent of listings and mergers seen with Uber Technologies and Lyft, Inc., while reporting revenue metrics tied to corporate accounts, gross bookings, and take-rates. Financial reporting and performance comparisons often reference peer benchmarks from Didi Chuxing and Grab (company) to assess unit economics, customer acquisition costs, and lifetime value.

Criticisms and controversies

Gett has faced scrutiny on labor classification and driver relations issues paralleling disputes involving Uber Technologies and Lyft, Inc., with debates relating to benefits frameworks seen in legal cases before tribunals like Employment Tribunal (United Kingdom) and courts such as Supreme Court of the United Kingdom. Regulatory challenges have involved city transport regulators including Transport for London and municipal authorities in Tel Aviv-Yafo and New York City, echoing conflicts experienced by Uber. Data protection and privacy considerations have been evaluated against standards like General Data Protection Regulation and practices used by Facebook and Google LLC in handling user data, while competition concerns map to antitrust inquiries similar to proceedings involving European Commission and Federal Trade Commission (United States).

Category:Transport companies