Fullscreen

Fullscreen
Name	Fullscreen
Type	Media company
Industry	Entertainment
Founded	2011
Founder	George Strompolos, Bryan Goldberg
Headquarters	Los Angeles, California
Key people	George Strompolos, Shawn Agarwal
Products	Video network, creator services, management

Fullscreen Fullscreen is a media and technology company focused on online video, creator tools, and multiplatform distribution. It operates services that connect digital creators, talent managers, and brands across platforms including YouTube, Facebook, Twitter, and Instagram. Founded amid the rise of creator networks and digital studios, the company combined talent management, production, and platform partnerships to monetize short-form and long-form video content.

Overview

Fullscreen launched as a multi-service company targeting content creators and emerging digital celebrities tied to platforms like YouTube, Vimeo, Dailymotion, and later social media hubs such as Snapchat and TikTok. Its business model included channel management, branded-content deals with advertisers such as Procter & Gamble, Walmart, and Samsung Electronics, and production of original programming in collaboration with agencies like WME and studios such as Lionsgate. Fullscreen positioned itself among media companies such as Maker Studios, AwesomenessTV, BBTV, and Machinima during a period when legacy companies like NBCUniversal and Viacom explored digital-first investments.

History and Development

The company was founded in the early 2010s as digital networks grew around creators like PewDiePie, Lilly Singh, Shane Dawson, and Smosh. Early development involved partnerships with multi-channel networks (MCNs) and content aggregators including YouTube NextUp programs and collaborations with production entities like Rooster Teeth and CollegeHumor. Strategic shifts in the mid-2010s responded to policy and monetization changes instituted by platforms such as YouTube (advertising policy updates), Facebook (algorithm changes), and industry events like the VidCon creator summit. Leadership moves and acquisitions connected Fullscreen to investors and media conglomerates similar to transactions involving The Chernin Group and Hearst Communications in the sector. As creators migrated toward diversified revenue streams — brand deals with Red Bull, merchandise with Amazon (company), live events like VidCon, and subscription channels akin to Patreon — Fullscreen evolved service offerings to include talent management and direct-to-consumer distribution.

Implementation and APIs

Fullscreen’s technology stack integrated with platform APIs from YouTube Data API, Facebook Graph API, Twitter API, and content-delivery networks used by companies like Akamai Technologies and Cloudflare. Implementation emphasized analytics, rights management, and monetization tools interoperable with advertiser systems used by Google AdSense, DoubleClick, and programmatic marketplaces such as The Trade Desk. Backend systems leveraged content ID-like fingerprinting methods analogous to those developed by Audible Magic and rights management frameworks used in partnerships with collective licensing entities such as BMI and ASCAP. Integrations required adherence to platform terms of service and OAuth-based authentication flows common to APIs maintained by Google (company), Meta Platforms, Inc., and Twitter, Inc..

Use Cases and Modes

Fullscreen serviced a variety of use cases including channel management for influencers represented alongside talent at firms like CAA and UTA, branded-content production for advertisers like Nike and Coca-Cola, and original series distribution comparable to projects from Netflix and Hulu. Modes of operation included managed MCN services, subscription and membership models resembling Patreon or YouTube Memberships, and event production for conventions such as VidCon and promotional tours with partners like Live Nation. Content formats ranged from vlogs popularized by creators like Casey Neistat to scripted short-form series in the mold of productions from AwesomenessTV and web-first documentaries similar to offerings on Vice Media.

Accessibility and Usability Considerations

Platforms and tools developed for creators needed to consider accessibility standards promoted by organizations such as W3C and guidelines influenced by legislation like the Americans with Disabilities Act in U.S. contexts. Usability for creators involved dashboard design patterns seen in analytics products by Google Analytics and creator studios used by YouTube Studio and Facebook Creator Studio. Captioning, audio description, and metadata practices followed norms set by broadcast organizations like NPR and streaming services such as Amazon Prime Video to improve discoverability and compliance across regions governed by laws like the Accessibility for Ontarians with Disabilities Act.

Privacy, Security, and Permissions

Handling creator data and audience metrics required compliance with privacy regimes exemplified by General Data Protection Regulation in the EU and laws influenced by frameworks like the California Consumer Privacy Act. Security practices paralleled industry standards advocated by entities such as NIST and authentication patterns implemented by OAuth and OpenID Foundation. Permissions and content rights management necessitated contractual arrangements similar to those used by agencies like WME and performance rights organizations including SESAC and BMI to manage licensing, revenue shares, and takedown procedures consistent with mechanisms used by Content ID on YouTube.

Category:Companies established in 2011