Fieramilanocity

Fieramilanocity
Name	Fieramilanocity
Location	Milan, Italy
Opened	2011
Architect	Fiera Milano Congressi, Fiera Milano
Owner	Fiera Milano SpA
Operator	Fiera Milano SpA
Total space	40000 m2 (exhibition), 17000 m2 (congress)
Publictransit	Milano Convention Centre, Rho Fiera Milano, Milano Cadorna

Fieramilanocity Fieramilanocity is a major exhibition and congress complex in Milan, Italy, operated by Fiera Milano SpA and closely associated with institutions such as Fiera Milano Congressi and the Fondazione Fiera Milano. Located in the CityLife and Porta Nuova urban contexts, it complements venues like Fiera Milano Rho and links to networks including Milan–Malpensa Airport, Milano Centrale railway station, and Milano Cadorna railway station. The complex hosts international trade fairs, congresses, and cultural events, attracting organisers from entities such as Confindustria, Camera di Commercio di Milano, and associations like Assolombarda.

Overview

Fieramilanocity functions as a hub for exhibitions linked to organisations such as Expo 2015, Salone del Mobile, Automotive Dealer Day, Vinitaly exhibitors, and corporate events from companies like Pirelli, Illy, Eni, Fiat Chrysler Automobiles, and RCS MediaGroup. Its programming includes conferences with participation from universities and research centres like Università degli Studi di Milano, Politecnico di Milano, Bocconi University, and Università Cattolica del Sacro Cuore, alongside cultural collaborations with museums such as the Museo del Novecento, Triennale di Milano, and Pinacoteca di Brera.

History and Development

Developed in the late 2000s and opened in the early 2010s, Fieramilanocity emerged amid urban projects including Portello (Milan), CityLife (Milan), and the redevelopment near San Siro Stadium. Planning involved stakeholders like Comune di Milano, Regione Lombardia, Provincia di Milano, and private firms including Pirelli RE and Hines. The complex' evolution paralleled events such as Expo 2015 and initiatives by Fondazione Riccardo Catella and the European Exhibition Industry Association (EEIA), and it has hosted delegations from organisations including United Nations agencies, World Health Organization, and industry federations like Confcommercio.

Architecture and Facilities

Designed to integrate with Milanese urbanism, the complex incorporates spaces comparable to facilities at Fiera Milano Rho, Lingotto Fiere, and international centres like Messe Frankfurt, Fira de Barcelona, and Palexpo. Architectural contributors and consultants have included practices comparable to Arata Isozaki, Renzo Piano, Stefano Boeri Architetti, and engineering firms like Atkins and Arup. Key facilities serve exhibitors such as Siemens, Bosch, ABB, Schneider Electric, and Thyssenkrupp, with technical systems comparable to those used by IFEMA and Messe Düsseldorf. The congress centre includes auditoria suitable for events by organisations including European Commission directorates, OECD delegations, and professional societies like the European Society of Cardiology.

Events and Operations

Fieramilanocity hosts trade fairs, conventions, and cultural programmes featuring partners such as Salone Internazionale del Mobile, MICO Milano Congressi, Cartoomics, and specialised expos for industries represented by Federchimica, FederlegnoArredo, ANIE, Federazione Moda Italia, and CIBUS Forum. Event management draws on expertise from producers like Reed Exhibitions, Informa Markets, GL events, RX Global, and local promoters such as Promos Italia and Azienda Speciale Consortile. Operations include security coordination with entities like Polizia di Stato, Carabinieri, and private firms comparable to G4S, and logistics partners such as UPS, DHL, DB Schenker, and FS Italiane freight services.

Transportation and Access

Accessibility connects to networks including Milan Metro, Trenord, Rete Ferroviaria Italiana, and regional services to Malpensa Airport Terminal 1, Linate Airport, and Orio al Serio International Airport. Surface connections link to tram lines and bus services coordinated by Azienda Trasporti Milanesi, with shuttle operations comparable to those arranged by ATM (Milan), and taxi services from operators such as Radio Taxi 02. Road access uses routes linked to Autostrada A4 (Italy), Tangenziale Ovest di Milano, and regional motorways managed by ANAS. Parking and multimodal hubs integrate with bike sharing schemes like BikeMi and car sharing services such as Enjoy (car sharing) and Car2Go.

Economic and Cultural Impact

Fieramilanocity influences trade and tourism flows involving partners like ENIT (Italian National Tourist Board), Associazione Italiana Confindustria Alberghi, and financial stakeholders including Cassa Depositi e Prestiti, Intesa Sanpaolo, and UniCredit. It contributes to sectors represented by Assolombarda, Confartigianato, and Confagricoltura, while supporting cultural programming with institutions such as La Scala, Museo Poldi Pezzoli, Fondazione Prada, and the Teatro degli Arcimboldi. The venue's role in attracting conferences linked to European Investment Bank, International Monetary Fund, World Bank, and technology events involving Microsoft, Google, IBM, Amazon Web Services, and Cisco Systems underscores its economic and cultural significance in Milan and the Lombardy region.

Category:Buildings and structures in Milan Category:Convention centres in Italy