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| Ferrari Tailor Made | |
|---|---|
| Name | Ferrari Tailor Made |
| Founded | 2006 |
| Founder | Ferrari |
| Parent | Ferrari S.p.A. |
| Headquarters | Maranello |
| Products | Bespoke car customization |
Ferrari Tailor Made is the bespoke personalization division of Ferrari S.p.A. offering high-end customization for Ferrari road cars and limited series models. Launched to bridge coachbuilding traditions and contemporary luxury demand, the program connects clients with designers, artisans, and engineers from Maranello, Modena, and the greater Emilia-Romagna region. It operates at the intersection of automotive craftsmanship, haute couture, and collector markets tied to events such as the Concorso d'Eleganza Villa d'Este, Pebble Beach Concours d'Elegance, and Goodwood Festival of Speed.
Ferrari Tailor Made traces institutional roots to coachbuilding practices associated with Pininfarina, Alfa Romeo, Carrozzeria Touring Superleggera, and Guido Drogo-era collaborations, later formalized by Ferrari leadership including Enzo Ferrari, Luca di Montezemolo, and Sergio Marchionne. The initiative was publicly framed during the tenure of Jean Todt and executives from Automobili Lamborghini-era contemporaries, drawing on heritage from Scuderia Ferrari racing programs and collaborations with suppliers such as Magneti Marelli, Brembo, and OZ Racing. Tailor Made evolved alongside Ferrari’s positioning relative to rival coachbuilt practices at Aston Martin, Rolls-Royce, Bentley, and bespoke divisions at Porsche.
Tailor Made operates as a client-oriented atelier similar to Hermès, Louis Vuitton, and Gucci in luxury practice, yet anchored in automotive engineering with support from Ferrari’s design studio and technical partners including Maserati-era craftsmen and suppliers like Sabelt, ZF Friedrichshafen, and Pirelli. Services span exterior liveries, interior trims, bespoke paintwork, unique stitching, and material sourcing from ateliers such as Poltrona Frau, Alcantara, and Campomaggi. The program coordinates showroom consultations at flagship locations like Ferrari World Abu Dhabi, Ferrari Store Maranello, and Museo Ferrari and participates in auctions and showcases at RM Sotheby's, Bonhams, and Artcurial.
Clients engage with Ferrari’s Centro Stile, design directors linked to projects with Sergio Pininfarina and Flavio Manzoni, to select palettes, leather types, embroidery motifs, and coachwork cues referencing models such as the 250 GTO, F40, LaFerrari, 458 Italia, and 812 Superfast. Options include bespoke carbon-fiber treatment developed with Dallara, bespoke wheel designs akin to collaborations with HRE Wheels, engineered exhaust tweaks from Akrapovič, and aerodynamic elements inspired by Formula One innovations from Maranello Team. Each commission follows stages involving sketching, CAD modeling, clay modeling at Istituto Europeo di Design, material approval, and homologation in liaison with agencies such as UN/ECE regulators and homologation partners.
Tailor Made commissions often reference historic coachbuilders and limited series like projects with Pininfarina on one-off concepts, homage pieces recalling Ferrari 250 Testa Rossa aesthetics, and collaborations with designers from Giorgio Armani, Zegna, and Bulgari for interior trimmings. Publicly noted examples include bespoke commissions unveiled at Monterey Car Week, curated exhibits at Museo Enzo Ferrari, and special liveries created for clients tied to events like the Monaco Grand Prix and charity auctions benefitting institutions such as Save the Children and Amnesty International.
Tailor Made serves ultra-high-net-worth individuals, collectors, and patrons connected to luxury networks involving Forbes 400 members, art collectors from institutions like the Guggenheim Museum, and patrons who frequent events such as Art Basel and Milan Fashion Week. The program positions Ferrari against bespoke offers from Rolls-Royce Bespoke, Aston Martin Q Division, and Bentley Mulliner, targeting clients through private sales teams operating in hubs like London, New York City, Beijing, Hong Kong, and Dubai.
Custom commissions proceed under Ferrari’s production oversight in Maranello with quality control involving engineers familiar with components from Magneti Marelli, Brembo, and SKF. Pricing reflects exclusivity and integration costs, often exceeding standard model pricing by substantial margins and in some cases rivaling the cost of limited-production supercars such as the LaFerrari Aperta or Enzo Ferrari. Lead times involve bespoke material sourcing from suppliers such as Alcantara S.p.A., Poltrona Frau, and Carbon S.p.A. and technical validation through dyno testing and homologation consistent with Fédération Internationale de l'Automobile standards.
Tailor Made reinforces Ferrari’s artisanal heritage, connecting marque narratives from Maranello and Modena to motorsport milestones like victories at the 24 Hours of Le Mans, Formula One World Championship titles, and endurance campaigns with Scuderia Ferrari drivers. The program strengthens collector engagement, supports brand premiumization akin to strategies used by Hermès and Chanel in luxury sectors, and feeds stylistic innovations back into limited editions and track-focused variants that echo developments seen in GT racing, FIA World Endurance Championship, and one-off prototypes.