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| Expodireto Cotrijal | |
|---|---|
| Name | Expodireto Cotrijal |
| Status | Active |
| Genre | Agricultural fair |
| Frequency | Annual |
| Country | Brazil |
| First | 1986 |
| Organizer | Cotrijal |
Expodireto Cotrijal Expodireto Cotrijal is an annual agricultural fair held in Brazil that serves as a major meeting point for producers, agribusiness companies, and trade delegations. The event integrates technology demonstrations, livestock exhibitions, and commercial transactions, attracting representatives from multinational firms, research institutes, and trading partners.
Expodireto Cotrijal functions as a nexus for actors in agriculture including representatives from John Deere, AGCO Corporation, Bayer AG, Syngenta, Cargill, Bunge Limited, and Louis Dreyfus Company. Delegations and visitors often include personnel from Embrapa, Universidade Federal do Rio Grande do Sul, Confederação da Agricultura e Pecuária do Brasil, FAO, and World Bank. Exhibitors commonly present innovations alongside institutions such as Corteva Agriscience, DuPont, Basf SE, Dow Chemical Company, and CNH Industrial. International delegations have included representatives from China, Argentina, United States Department of Agriculture, European Union, Japan External Trade Organization, and South Africa, as well as trade missions involving Mercosur. Commercial negotiations often reference standards and protocols promoted by ISO, OIE, Codex Alimentarius Commission, and development partners like IFC.
The fair originated in the mid-1980s amid regional initiatives to modernize production, with early involvement by agricultural cooperatives such as Cotrijal itself and partnerships with entities like Banco do Brasil, BRDE, and BNDES. Over time the event expanded its profile, drawing corporate exhibitions from Massey Ferguson, New Holland, Case IH, and Valtra. International participation increased following outreach to organizations including IFAP, UNIDO, GIZ, and research collaborations with Embrapa Trigo and Embrapa Suínos e Aves. Key moments in the fair’s evolution included the incorporation of technology showcases sponsored by IBM, Microsoft, Siemens, and Intel, and sustainability tracks aligned with programs from WWF, WWF-Brazil, and Inter-American Development Bank.
The fair is hosted in a purpose-built exhibition complex located in the municipality of Não-Me-Toque within the state of Rio Grande do Sul, proximate to transportation links such as Rota do Sol and regional airports serving Porto Alegre and Caxias do Sul. Facilities include covered pavilions, open-air demonstration plots, livestock rings, conference centers, and logistics hubs used by firms like FedEx, DHL, and UPS. Onsite infrastructure supports product storage complying with standards referenced by ANVISA and MAPA, and accommodates booth installations by multinationals including Toyota, Volkswagen Group, Mercedes-Benz, Scania, and Volvo Group.
Programming encompasses machinery demonstrations by Claas, Fendt, and Kubota; seed and biotechnology showcases from KWS Saat, Limagrain, and Sygenta; livestock competitions referencing breeds promoted by Associação Brasileira de Criadores; and seminars featuring experts from Universidade de São Paulo, Universidade Estadual Paulista, Pontifícia Universidade Católica do Rio Grande do Sul, and international universities such as University of Illinois Urbana-Champaign, University of Nebraska–Lincoln, Wageningen University & Research, University of Cambridge, and University of California, Davis. Panels have included representatives from FIESP, SEBRAE, Confederação Nacional da Indústria, and think tanks like FGV and IPEA. Special sessions address trade facilitated by Mercosur, World Trade Organization, UNCTAD, and bilateral agreements involving Argentina and Paraguay.
Expodireto Cotrijal acts as a platform for contracting and commercial exchanges affecting soybean, corn, wheat, and livestock value chains linked to traders such as Archer Daniels Midland, Glencore, Noble Group, and Marubeni. The fair influences supply chains that interact with processors including JBS S.A., BRF S.A., and Marfrig Global Foods, and stimulates service sectors benefitting local authorities like the Prefeitura de Não-Me-Toque and state agencies in Rio Grande do Sul. Investment announcements at the fair have involved banks and funds such as Itaú Unibanco, Banco do Brasil, Santander Brasil, BNY Mellon, and development lenders like CAF.
Attendees encompass family farmers, cooperative leaders, agronomists, and company executives drawn from regions across Brazil and neighboring countries including Uruguay, Chile, and Bolivia. Visitor profiles include researchers from Embrapa', extension agents from SENAR, vocational participants from SENAI, and trade press from outlets like Globo Rural, AgroPages, and Reuters. International buyers and delegations often represent commodity exchanges and markets such as B3 (stock exchange), Chicago Board of Trade, Euronext, and institutional purchasers from food companies and feed manufacturers.
The fair is organized by the cooperative Cotrijal with governance involving boards and committees that liaise with regional entities like FAMURS, Federasul, and federal bodies including Ministério da Agricultura, Pecuária e Abastecimento. Management practices incorporate partnerships with logistics providers, event management firms, and certification bodies such as ISO auditors and accreditation agencies used by institutions like ABNT. Strategic alliances are cultivated with educational institutions including Universidade Federal do Rio Grande do Sul and private sector stakeholders such as Grupo RBS and Rede Globo for media coverage.
Category:Agricultural fairs Category:Events in Rio Grande do Sul