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| Events Tasmania | |
|---|---|
| Name | Events Tasmania |
| Formation | 20th century |
| Type | Event coordination agency |
| Headquarters | Hobart, Tasmania |
| Region served | Tasmania |
| Parent organization | Tasmanian Government |
Events Tasmania Events Tasmania is the Tasmanian government agency charged with attracting, coordinating and promoting major events and festivals across the island of Tasmania. It operates at the intersection of visitor economy development, cultural programming and sports attraction, working with partners such as Destination Tasmania, Tourism Australia, Australia Council for the Arts, Sport Australia and local councils including Hobart City Council, Launceston City Council and Glenorchy City Council. Events Tasmania liaises with national bodies like Australian Tourism Data Warehouse, international partners such as Visit Britain and domestic promoters including Live Nation to bring events to venues across Salamanca Place, MONA (Museum of Old and New Art), Blundstone Arena and the Royal Hobart Showgrounds.
Events Tasmania functions as an events attraction and development agency linking stakeholders including the Tasmanian Museum and Art Gallery, Tasmanian Symphony Orchestra, Tasmanian Museum and Art Gallery and performing arts organisations like Ten Days on the Island and Dark Mofo. It provides funding streams parallel to national programs such as the Regional Arts Fund, aligns with state strategies like the Tasmanian Visitor Economy Strategy and collaborates with federal initiatives including the Australia Council and National Cultural Policy. Core activities include bid development for conferences like National General Assembly of Local Government, sporting fixtures such as AFL matches and community festivals modeled on Taste of Tasmania and Royal Hobart Regatta.
Events Tasmania evolved from earlier tourism and arts promotion offices that operated alongside institutions such as Tourism Tasmania and Tasmanian Development Board. Its origins intersect with major policy milestones including the launch of the Tasmanian Visitor Economy Strategy and responses to national shocks like the Global Financial Crisis and the COVID-19 pandemic in Australia. Over time it has worked with cultural initiatives and venues including MONA FOMA, Ten Days on the Island, Salamanca Market and sporting administrators such as Cricket Australia and Rugby Australia to secure events from interstate and overseas, negotiating with bodies like the Australian Football League and Netball Australia.
Events Tasmania has supported or facilitated numerous high-profile programs including Dark Mofo, MONA FOMA, Ten Days on the Island, the Taste of Tasmania, the Royal Hobart Regatta and the Sydney to Hobart Yacht Race stopovers. It has bid for conferences like the Australian Library and Information Association conference, arts gatherings such as the Performance Space residencies, sports tournaments under Cricket Australia and international gatherings coordinated with UN World Tourism Organization affiliates. Events Tasmania engages with producers from companies such as Cirque du Soleil, promoters like Frontier Touring and festivals including Splendour in the Grass to explore Tasmania programs and leverages partnerships with institutions like University of Tasmania, QVMAG, Salamanca Arts Centre and the Tasmanian Symphony Orchestra.
By attracting festivals and conferences, Events Tasmania aims to boost visitor nights, supporting sectors represented by Tourism Australia, the Australian Bureau of Statistics regional data and academic research from the University of Tasmania. Its interventions are measured against metrics used by bodies such as the Australian Trade and Investment Commission and local economic reports from Tasmanian Chamber of Commerce and Industry. Cultural impacts are assessed through collaborations with arts funders like the Australia Council for the Arts, heritage agencies such as Australian Heritage Council and public institutions including State Library of Tasmania. Events Tasmania’s activity influences major employment sectors by connecting with Hospitality Guild of Australia, transport providers like Spirit of Tasmania and venue operators such as those managing Blundstone Arena and Elwick Racecourse.
Events Tasmania is funded through state allocations administered alongside agencies such as Tourism Tasmania, overseen by ministers in the Tasmanian Parliament and coordinated with departments including the Department of State Growth (Tasmania). It distributes grants mirroring national instruments like the Regional Arts Fund and adheres to procurement frameworks comparable to those of the Australia Council and state treasury guidelines. Governance involves partnerships with municipal authorities like Break O'Day Council and statutory bodies including Tasmanian Museum and Art Gallery Trust, with accountability reported to parliamentarians and committees such as the Legislative Council of Tasmania and House of Assembly (Tasmania) oversight processes.
The agency’s marketing leverages national campaigns from Tourism Australia and regional branding aligned with the Tasmanian Visitor Economy Strategy and cooperative initiatives with Destination NSW, Visit Victoria and international tourism offices such as NZ Tourism. Promotional tactics include digital campaigns referencing platforms like Facebook, Instagram and analytics standards promoted by the Australian Bureau of Statistics. Events Tasmania coordinates with major travel suppliers including Qantas, Virgin Australia and Jetstar to package event travel, and partners with accommodation networks represented by the Australian Hotels Association and umbrella bodies like Regional Development Australia to optimise yield.
Events Tasmania works with venue owners and managers including MONA (Museum of Old and New Art), Blundstone Arena, Tasman Theatre, Hobart Convention and Entertainment Centre, Launceston Convention Centre and regional precincts like Strahan and Port Arthur Historic Site. Infrastructure planning involves coordination with transport agencies such as Spirit of Tasmania and rail operators, emergency services like Tasmania Fire Service and heritage managers including the Port Arthur Historic Site Management Authority. The agency also engages with event production suppliers, technical crews from unions allied with Media, Entertainment & Arts Alliance and logistics partners operating in ports like Hobart Port and airports including Hobart Airport and Launceston Airport.
Category:Organisations based in Tasmania