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| Editora Rocco | |
|---|---|
| Name | Editora Rocco |
| Founded | 1975 |
| Founder | Luiz Rocco |
| Country | Brazil |
| Headquarters | Rio de Janeiro |
| Publications | Books |
| Topics | Fiction, Non-fiction, Children's literature |
Editora Rocco is a Brazilian publishing house founded in 1975 in Rio de Janeiro by Luiz Rocco, active in fiction, non-fiction, and children's literature with a catalogue spanning translated works and Brazilian authors. The company has participated in major literary events such as the Bienal do Livro and collaborated with international houses like Penguin Random House, Bloomsbury, and Hachette Livre while maintaining ties to Brazilian institutions including the Fundação Biblioteca Nacional and the Universidade Federal do Rio de Janeiro. Over decades it negotiated rights involving authors represented by agencies such as William Morris Endeavor, ICM Partners, and Curtis Brown and sold editions in markets like Portugal, Spain, and Argentina.
Founded during Brazil's late Military dictatorship (Brazil) period, the press emerged amid cultural shifts involving figures like Glauber Rocha, Clarice Lispector, and Caetano Veloso and operated alongside publishers such as Companhia das Letras, Editora Record, and Grupo Abril. Early growth included participation in the São Paulo International Book Fair and licensing agreements with foreign houses including Simon & Schuster, HarperCollins, and Macmillan Publishers. In the 1990s and 2000s the company expanded during the global consolidation led by Bertelsmann, Pearson PLC, and Bertelsmann Music Group, adapting to digital trends influenced by platforms like Amazon (company), Google Books, and Kobo Inc..
The program covers translated literature from authors represented by agencies tied to J.K. Rowling, Stephen King, and George R.R. Martin as well as Brazilian writers comparable to Paulo Coelho, Chico Buarque, and Milton Hatoum. Categories include children's series akin to Harry Potter, speculative fiction in the vein of Isaac Asimov, and non-fiction with topics related to histories like Getúlio Vargas and biographies reminiscent of works on Pelé. Editorial choices reflect market analyses referencing reports from IBGE, Firjan, and trade bodies such as the Sindicato Nacional dos Editores de Livros.
The house published Portuguese editions of international bestsellers by figures like J.R.R. Tolkien, Agatha Christie, Paulo Coelho (Brazilian context), and contemporary names associated with Neil Gaiman, Margaret Atwood, and Haruki Murakami. It also issued translations of genre authors connected to Brandon Sanderson, George R.R. Martin (again via translations), and crime writers in the lineage of Arthur Conan Doyle and Raymond Chandler. Domestic authors in its lists have included writers comparable to Rubem Fonseca, Jorge Amado, and Lygia Fagundes Telles while illustrated titles evoke collaborations similar to Mauricio de Sousa and Ana Maria Machado.
The publisher developed imprints and joint ventures mirroring models used by Penguin Classics, Vintage Books, and Knopf Doubleday and formed distribution or editorial partnerships with Leya, Grupo Editorial Planeta, and educational ventures like Editora Moderna. Co-editions and licensing deals linked it to academic publishers such as Oxford University Press, Cambridge University Press, and regional players including Companhia das Letras and Globo Livros.
Distribution networks extended across Latin America to countries including Argentina, Chile, and Uruguay and involved wholesalers comparable to Ingram Content Group and retailers like Saraiva, Livraria Cultura, and online channels including Amazon (company) and Mercado Livre. Presence at fairs such as the Frankfurt Book Fair and the London Book Fair supported rights sales to houses in Spain, Portugal, Italy, and France.
Titles published received nominations and awards in contexts like the Prêmio Jabuti, Prêmio Machado de Assis, and international prizes such as the Man Booker Prize (translated works) and recognition from institutions like the Fundação Biblioteca Nacional and cultural bodies associated with Ministério da Cultura (Brazil). The publisher's editorial achievements have been noted in trade press including Publishers Weekly, The Bookseller, and Brazilian outlets such as Folha de S.Paulo and O Globo.
The company has faced contractual disputes paralleling cases involving other publishers such as litigation seen with Abril Educação and rights conflicts reminiscent of controversies surrounding Penguin Random House and Amazon (company); matters included royalty disagreements, translation rights litigation, and disputes involving literary estates like those of Clarice Lispector or Jorge Amado in analogous industry cases. Regulatory and competition concerns have arisen in contexts comparable to investigations by Brazil's CADE and intellectual property discussions referencing Instituto Nacional de Propriedade Industrial.
Category:Publishing companies of Brazil