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| Deutscher Messe- und Ausstellungsleiterverband | |
|---|---|
| Name | Deutscher Messe- und Ausstellungsleiterverband |
| Native name | Deutscher Messe- und Ausstellungsleiterverband |
| Formation | 20th century |
| Type | Berufsverband |
| Headquarters | Deutschland |
| Region served | Deutschland, Europa |
| Membership | Messe- und Ausstellungsleiterinnen, Veranstaltungsmanager |
| Language | Deutsch |
Deutscher Messe- und Ausstellungsleiterverband is a professional association representing senior managers in the trade fair and exhibition sector in Germany. Founded in the 20th century, the association connects leaders from leading venues, trade show organizers and exhibition service companies to influence standards, training and networking across the European and international Messe Frankfurt and Deutsche Messe AG ecosystems. It operates alongside institutions such as AUMA and interacts with stakeholders like Industrie- und Handelskammer networks and event producers including Koelnmesse and Messe München.
The association emerged in response to postwar reconstruction and the revival of international trade fairs, paralleling developments at Expo 58 and the growth of venues like Messe Frankfurt and Hamburg Messe und Congress. Early decades saw engagement with policymakers involved in rebuilding efforts connected to Marshall Plan implementation and coordination with bodies such as BDI and the Deutscher Bundestag committees on commerce. During the late 20th century its agenda intersected with the expansion of exhibition clusters around Koelnmesse and the later digital transformation waves influenced by projects at Messe München and innovations following exhibitions like Hannover Messe. In the 21st century the association confronted challenges from COVID-19 pandemic disruptions and aligned with recovery initiatives by organizations such as European Commission directorates and industry groups including UFI and AUMA.
The association advocates standards for exhibition management, drawing on professional practice from leaders at Messe Frankfurt, Deutsche Messe AG, Koelnmesse and international partners like Reed Exhibitions and Informa Markets. It promotes training curricula used by institutions such as IHK academies and cooperates with universities including Technische Universität München and Universität Leipzig on research into visitor flow, logistics and sustainability. Policy goals include representing members before legislative bodies like the Bundesministerium für Wirtschaft und Klimaschutz and engaging with European stakeholders such as the European Parliament to shape cross-border event regulation, visa facilitation and customs procedures at major hubs like Frankfurt Airport and Hamburg Airport.
Governance typically follows structures similar to other professional associations with an elected board, advisory committees and regional chapters tied to trade fair hubs such as Messe Stuttgart and Messe Düsseldorf. Committees address topics mirroring international practice at UFI and AUMA on sustainability, safety and digitalization, while working groups collaborate with standards bodies like DIN and research partners at Fraunhofer-Gesellschaft and Leibniz Gemeinschaft. Administrative offices maintain links to city authorities in Frankfurt am Main, Köln and München and coordinate with event insurance providers, legal counsel active in courts such as the Bundesverwaltungsgericht when regulatory clarification is required.
Membership comprises exhibition directors, venue managers, operations chiefs and senior event producers from companies including Messe Frankfurt, Koelnmesse, Messe München and independent organizers like Messe Düsseldorf alumni and international firms such as UBM plc alumni. Professional roles span technical directors, marketing heads, logistics coordinators and sustainability officers who often hold qualifications from institutions like IHK and universities including HTW Berlin. Members engage with peer groups represented in international networks such as UFI and national stakeholders including Deutscher Tourismusverband and local chambers like IHK Berlin.
Regular activities include conferences, seminars and study trips to major fairs such as Hannover Messe, IAA Mobility, IFA and Anuga. The association organizes training programs modeled after initiatives at Deutsches Museum exhibition design units and partners with vocational platforms like Berufsbildungswerk to offer apprenticeships and continuing education. It runs thematic forums on topics addressed at international congresses like IMEX and collaborates on benchmarking surveys similar to those by UFI and AUMA to monitor attendance, exhibitor satisfaction and financial metrics.
Partnerships span public bodies, academic institutions and commercial operators, mirroring alliances such as those between Messe Frankfurt and Frankfurter Allgemeine Zeitung or research collaborations like Fraunhofer IAO projects. The association liaises with European counterparts including UFI members and national associations connected to AUMA, and works with logistics players active at Hamburg Hafen and customs agencies at major crossings. It engages with sustainability consortia and standard-setters including DIN EN committees and NGOs focused on environmental performance at events.
The association influences venue operations, professional standards and policy affecting the exhibition sector, playing roles similar to advocacy and coordination performed by UFI, AUMA and trade bodies such as BDI. Its contributions impact major trade fairs like Hannover Messe and Anuga through guidance on safety, digital adoption and sustainability, shaping practices adopted by venues such as Messe Frankfurt, Koelnmesse and Messe München. By facilitating knowledge transfer among leaders from institutions including Deutsche Messe AG and international organizers like Reed Exhibitions and Informa Markets, the association helps sustain Germany’s position in the global exhibition calendar.
Category:Berufsverbände