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| Destination Riverina Murray | |
|---|---|
| Name | Destination Riverina Murray |
| Type | Regional tourism organisation |
| Region | Riverina and Murray regions, New South Wales, Australia |
| Headquarters | Wagga Wagga |
| Established | 2000s |
Destination Riverina Murray
Destination Riverina Murray is a regional tourism and economic development organisation focused on the Riverina and Murray areas of New South Wales. It promotes destinations across inland New South Wales including urban centres, agricultural hubs, conservation reserves and Indigenous heritage sites. The organisation works with local councils, chambers of commerce, cultural institutions and transport authorities to market festivals, wine regions, food trails and river precincts.
Destination Riverina Murray advocates for visitor experiences spanning Wagga Wagga, Albury, Griffith, Leeton and Deniliquin while collaborating with neighbouring centres such as Mildura, Hay, Tumut and Corowa. It liaises with entities including Riverina Murray Regional Tourism, Murray Local Health District, Riverina Anglican College, Charles Sturt University, Murrumbidgee Irrigation, Murray-Darling Basin Authority and Regional Development Australia. The organisation highlights attractions like the Murrumbidgee River, Murray River, Murrumbidgee Irrigations Area, National Museum of Australia, Australian War Memorial outreach programs, Woomera events, and nearby parks such as Barmah National Park, Kosciuszko National Park, and Cocoparra National Park.
The formation of Destination Riverina Murray followed earlier regional initiatives involving New South Wales state agencies, Murray Regional Tourism, Riverina Murray Councils, and Local Land Services. Its predecessors included tourism boards tied to the Riverina Murray Joint Organisation, NSW Tourism Industry Council, Riverina Development Corporation and the Murray Darling Basin Commission. Significant milestones connected with events like the Sydney 2000 legacy planning, the Inland Rail proposals, flood response coordination after major Murrumbidgee floods, and bicentennial centenary projects tied to national commemorations such as ANZAC centenary partnerships with the Returned and Services League and local historical societies.
The region encompasses varied landscapes from the lowland floodplains of the Murrumbidgee and Murray rivers to the foothills approaching the Snowy Mountains and the Riverina plains surrounding Griffith and Leeton. Key geographic features include the Murray River floodplain, Murrumbidgee River corridor, Edward-Wakool system, Lake Hume, Menindee Lakes system, Murray Valley wetlands, and the Wambool Wetlands. Environmental stakeholders include the Murray-Darling Basin Authority, New South Wales National Parks and Wildlife Service, Commonwealth Department of Agriculture, Water and the Environment, Trust for Nature, Landcare Australia, and the Australian Conservation Foundation. Habitats support species protected under listings such as the NSW Threatened Species Act and national environmental frameworks including emblems like the Australasian bittern and Gouldian finch.
Economic activity in the catchment integrates irrigated agriculture, viticulture, agribusiness processing, heritage tourism, and events-based hospitality. Prominent industries feature rice production around Leeton and Coleambally, viticulture in Riverina wine regions near Griffith, citrus orchards near Mildura connections, wool and sheep operations near Hay and Jerilderie, and dairy supply chains connected to Deniliquin. The tourism portfolio promotes cellar doors associated with Australian Wine Research Institute contacts, food trails connected to local farmers’ markets, cultural tourism involving Wiradjuri and Yorta Yorta heritage groups, and festivals including the Wagga Wagga Jazz Festival, Riverina Field Days, Taste Riverina events and the Albury-Wodonga Eisteddfod. Partners include Destination NSW, Visit Victoria cross-border initiatives, Regional Tourism Organisations Australia, Australian Chamber of Commerce and Industry, NSW Farmers, and local chambers of commerce.
Cultural assets include performing arts venues such as the Wagga Wagga Civic Theatre, Albury Entertainment Centre, Griffith Regional Theatre, and heritage institutions like the Wagga Wagga Art Gallery, Albury LibraryMuseum, and Griffith Regional Art Gallery. Community organisations include Wiradjuri elders networks, Yorta Yorta organisations, Rotary clubs, Lions Australia branches, RSL sub-branches, community health providers such as Murrumbidgee Local Health District and Albury Wodonga Health, and tertiary education providers such as Charles Sturt University and TAFE NSW. Cultural programming draws on Indigenous cultural tours, agricultural shows like the Deniliquin Ute Muster, equestrian events at the Royal Agricultural Society, and sporting fixtures involving AFL clubs, cricket associations, and regional rugby leagues.
Destination Riverina Murray engages with state bodies including the NSW Department of Planning and Environment, Transport for NSW, NSW Treasury initiatives, and federal agencies such as the Department of Infrastructure, Transport, Regional Development and Communications. It works alongside joint organisations like the Riverina and Murray Joint Organisations, Regional Development Australia Riverina Murray, local government councils including Wagga Wagga City Council, Griffith City Council, Leeton Shire Council, Snowy Valleys Council and Federation Council. Development projects intersect with floodplain management plans from the Murray-Darling Basin Authority, water allocation frameworks involving New South Wales Water, and regional growth strategies coordinated with Infrastructure Australia priorities and Inland Rail proponents.
Transport networks cover the Sturt Highway, Hume Highway connections to Sydney and Melbourne, Riverina Highway corridors, and rail links including the Sydney–Melbourne rail corridor and freight services related to Inland Rail. Riverine transport uses wharves and ferry crossings on the Murray and Murrumbidgee, and airports at Wagga Wagga, Griffith and Albury facilitate passenger services operated by regional carriers. Infrastructure partners comprise Transport for NSW, Australian Rail Track Corporation, Roads and Maritime Services, Crown Lands river management, Crown Lands Waterways, Jemena pipeline stakeholders, and local utilities such as Essential Energy and WaterNSW. Investments include tourism signage programs, visitor infrastructure at national parks, and cross-border transport coordination with Victoria’s Department of Transport.
Category:Tourism in New South Wales Category:Regions of New South Wales Category:Riverina Category:Murray River