Christina Foerster

Christina Foerster
Name	Christina Foerster
Occupation	Business executive
Known for	Airline industry leadership

Christina Foerster is a Brazilian corporate executive known for senior leadership in the commercial and customer experience functions of major airlines and aviation groups. She has led initiatives spanning marketing, loyalty, customer service, and digital transformation within Latin American and global aviation organizations. Foerster's career intersects with multinational corporations, regulatory agencies, and industry associations that shape airline strategy and passenger relations.

Early life and education

Foerster was born and raised in Brazil and pursued higher education that prepared her for roles connecting corporate management with operational industries. Her academic formation included studies at prominent institutions that emphasize business administration and international management, aligning with programs often offered by universities such as University of São Paulo, Fundação Getulio Vargas, Pontifical Catholic University of Rio de Janeiro, INSEAD, Harvard Business School, and London Business School. Early exposure to sectors like aviation, tourism, and retail informed her professional trajectory at companies that interact with regulators and markets across the Americas and Europe, including interactions with agencies such as National Civil Aviation Agency (Brazil), Federal Aviation Administration, European Union Aviation Safety Agency, and trade bodies like International Air Transport Association.

Career

Foerster's career spans roles in marketing, customer loyalty, digital commerce, and corporate strategy within airlines and related travel companies. She has worked in organizations that compete and collaborate with carriers such as LATAM Airlines Group, Gol Transportes Aéreos, Avianca, American Airlines, Delta Air Lines, United Airlines, Air France–KLM, Iberia, and global alliances like Oneworld, Star Alliance, and SkyTeam. Her responsibilities have connected to partnerships with technology firms and service providers including Amadeus IT Group, Sabre Corporation, SITA (company), Salesforce, Google, Microsoft, and Oracle Corporation for initiatives in digital transformation and customer relationship management. In earlier posts she engaged with loyalty and frequent-flyer program management related to competitors and partners such as LATAM Pass, Smiles, Avianca LifeMiles, and AAdvantage.

Throughout her tenure in commercial and customer roles, Foerster has navigated regulatory, operational, and market dynamics that involve actors such as Brazilian Development Bank, Ministry of Transport (Brazil), World Travel & Tourism Council, International Civil Aviation Organization, and consumer protection entities like Procon (Brazil). Her work intersected with revenue management, route planning, and ancillary product initiatives often benchmarked against carriers including Southwest Airlines, Ryanair, easyJet, Lufthansa, and Qantas.

Leadership at LATAM Airlines Group

As a senior executive at LATAM Airlines Group, Foerster led commercial strategies, customer experience transformation, and loyalty program development for one of Latin America's largest aviation groups. Her leadership role involved coordination with corporate counterparts and external stakeholders such as Consolidated Airlines, investment partners including Delta Air Lines and private equity firms, and regulatory authorities like Instituto Nacional de Aviação Civil (Brazil)-equivalent agencies. She contributed to initiatives aligning LATAM's product offering with market demands influenced by carriers such as Aeroméxico, Copa Airlines, Aerolíneas Argentinas, and Turkish Airlines.

In this capacity, Foerster oversaw digital platform upgrades leveraging vendors and platforms from companies like Amadeus IT Group, Sabre Corporation, and Salesforce, and guided customer-facing transformations that targeted improvements in service delivery similar to efforts by Singapore Airlines, Emirates, Cathay Pacific, and British Airways. Strategic partnerships negotiated under her remit involved credit card issuers and financial institutions comparable to Visa, Mastercard, Banco do Brasil, and international banks that support co-branded loyalty products. Her tenure included crisis management and recovery planning in response to industry shocks, coordinating with entities such as International Air Transport Association, World Health Organization, and national governments.

Board memberships and affiliations

Foerster has served on corporate and industry advisory boards, contributing expertise to entities that intersect with aviation, travel technology, and consumer commerce. Her board and advisory roles connected her to organizations comparable to Associação Brasileira das Empresas Aéreas, IATA Passenger Experience Conference, World Travel & Tourism Council, Amcham Brazil, and university advisory councils at institutions akin to Fundação Getulio Vargas and Insper. She has engaged with professional networks and mentoring platforms related to executive development and diversity initiatives alongside peers from firms such as McKinsey & Company, Boston Consulting Group, Accenture, Deloitte, and KPMG.

Her affiliations include participation in industry events, panels, and consortia that feature stakeholders from airlines, airports, regulators, and technology vendors including GRU Airport (São Paulo–Guarulhos International Airport), Santos Dumont Airport, Fraport, AENA, ACI World, and CAPA - Centre for Aviation.

Personal life and recognition

Foerster's professional achievements have been recognized by industry publications, trade organizations, and business awards that honor leadership in customer experience and commercial transformation—similar in profile to accolades from Forbes, Bloomberg Businessweek, Financial Times, LATAM Trade Awards, and regional business press. She participates in mentorship and women-in-leadership initiatives aligned with groups like Women in Aviation International, Deloitte Women's Leadership, and WEF Global Future Council-style forums. Foerster balances executive responsibilities with family life, public speaking engagements at conferences such as WTTC Global Summit, IATA AGM, and university guest lectures at institutions similar to University of São Paulo and Pontifical Catholic University of Rio de Janeiro.

Category:Brazilian business executives