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| Casa das Rosas | |
|---|---|
| Name | Casa das Rosas |
| Native name | Casa das Rosas — Espaço Haroldo de Campos de Poesia e Literatura |
| Location | Avenida Paulista, São Paulo, Brazil |
| Established | 1935 |
| Architect | Francisco de Oliveira Passos |
| Owner | São Paulo State Government |
| Type | Cultural center, house-museum, poetry center |
Casa das Rosas is a landmark cultural center and house-museum located on Avenida Paulista in São Paulo, Brazil, dedicated to poetry and literature. The property occupies a historic mansion designed by an architect associated with early 20th-century São Paulo urban development and functions as a venue for exhibitions, readings, residencies, and public programs. It is administered within the network of São Paulo cultural institutions and participates in festivals and partnerships with national and international literary organizations.
The mansion was completed in 1935 during the São Paulo expansion driven by coffee wealth, linked to figures such as Washington Luís era urban projects, the Getúlio Vargas period, and the rise of the Paulista elite. The building was designed in the 1930s by the architect Francisco de Oliveira Passos for the Andrade family and later acquired by municipal authorities amid heritage debates involving the IPHAN and the Secretaria da Cultura do Estado de São Paulo. During the late 20th century preservation efforts paralleled campaigns by cultural activists influenced by institutions like the Museu Paulista, the Instituto de Arquitetos do Brasil, and advocates connected to the UNESCO cultural heritage framework. In 1991 the mansion was listed as a protected site, and in the 2000s it was converted into a poetry center honoring the translator and poet Haroldo de Campos with support from the Fundação Bienal de São Paulo, the Secretaria Municipal de Cultura de São Paulo, and partnerships with universities such as the Universidade de São Paulo, the Universidade Estadual de Campinas, and the Fundação Getulio Vargas.
The mansion exemplifies eclectic and French-influenced design associated with architects active in São Paulo like Victor Dubugras and contemporaries in the 1920s and 1930s architectural scene. Its façades, mansard roofs, and formal gardens reflect stylistic currents found in period works by practitioners linked to the Escola Politécnica da USP and the Academia Nacional de Belas Artes. Structural interventions over decades involved conservation teams influenced by methodologies from the ICOMOS charters and restoration projects similar to those at the Museu do Ipiranga and the Palácio dos Bandeirantes. The interior features salons, a library room, exhibition galleries, and a rooftop terrace comparable to spaces in the Museu da Casa Brasileira and the Instituto Tomie Ohtake.
The center hosts readings, launches, residencies, and festivals, collaborating with literary organizations such as the Fundação Biblioteca Nacional, the Associação Paulista de Críticos de Arte, the Fundação Casa de Rui Barbosa, and publishers like Editora Companhia das Letras, Publisher Record, and Cosac Naify. Programming includes cycles curated with partners including the Secretaria de Cultura do Estado de São Paulo, the SESC, the MASP education teams, and international networks like the PEN International and the Associazione Italiana Traduttori. Notable guest poets and translators connected by events include links to figures represented by institutions such as the Academia Brasileira de Letras, the Centro Cultural São Paulo, the Universidade Federal do Rio de Janeiro, and international partners such as the British Council, the Goethe-Institut, and the Instituto Cervantes.
Collections focus on manuscripts, first editions, ephemera, and graphic works associated with Brazilian literary movements including Modernismo brasileiro, concretist poetry linked to Noigandres group members and translators related to Haroldo de Campos, Eugênio de Andrade, and contemporaries archived alongside materials from the Museu da Língua Portuguesa and the Arquivo Nacional. Temporary exhibitions have been produced in collaboration with curatorial teams from the Museu de Arte de São Paulo (MASP), the Museu de Arte Contemporânea da USP, the Pinacoteca do Estado de São Paulo, and the Instituto Moreira Salles, featuring works by poets and visual artists associated with institutions like the Fundação Oscar Niemeyer, the Fundação Calouste Gulbenkian, and collections loaned by the Biblioteca Nacional do Brasil.
Education programs include workshops, school visits, teacher training, and community outreach developed with partners such as the Universidade de São Paulo, the Universidade Estadual Paulista, the Secretaria Municipal da Educação de São Paulo, and cultural NGOs similar to the Instituto Ayrton Senna in scope. The center participates in citywide cultural initiatives like Virada Cultural and collaborates with public broadcasters including the Fundação Padre Anchieta and the Empresa Brasil de Comunicação to expand access. Residency and fellowship schemes have been run in partnership with universities and international exchange programs connected to the British Council, the Fulbright Commission, and fellow networks coordinated by the Hangar — Centro de Investigação Artística.
Conservation efforts have followed principles advocated by ICOMOS and technical guidance from the IPHAN, involving restoration of façades, roof structures, and garden layouts similar to interventions at the Museu do Ipiranga and historic houses like the Casa-Museu Ema Klabin. Funding and support have come from municipal cultural budgets administered with advice from heritage bodies such as the Conselho de Defesa do Patrimônio Histórico, Arquitetônico, Artístico e Turístico de São Paulo and through partnerships with foundations like the Itaú Cultural and the Fundação Roberto Marinho for conservation campaigns and exhibition installations.
Category:Buildings and structures in São Paulo Category:Museums in São Paulo Category:Literary museums